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~subject:"Online-Handel"
~subject:"Relationship marketing"
~subject:"United States"
~type:"article"
~type_genre:"Fallstudie"
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Search: subject:"Virales Marketing"
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Online-Handel
Relationship marketing
United States
Viral marketing
28
Virales Marketing
28
Social Web
11
Social web
11
Internet marketing
9
Online-Marketing
9
USA
6
Online retailing
5
Deutschland
4
Germany
4
Amazon.com Inc.
3
Marketing management
3
Marketingmanagement
3
Advertising effects
2
Automotive industry
2
Beziehungsmarketing
2
Brand management
2
Erfolgsfaktor
2
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2
Markenführung
2
Public relations
2
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2
Werbewirkung
2
Öffentlichkeitsarbeit
2
2007
1
Advertising planning
1
Auftragsabwicklung
1
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1
B-to-B-Marketing
1
Book trade
1
Brand equity
1
Brand image
1
Buchhandel
1
Business history
1
Business-to-business marketing
1
Consumer behaviour
1
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Fallstudie
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Brüggen, Elisabeth C.
1
Buck, Michael
1
Cui, Geng
1
De Bruyn, Arnaud
1
Friedman, Mike
1
Friege, Christian
1
Goldsby, Thomas J.
1
Griffis, Stanley E.
1
Guo, Xiaoning
1
He, Ling
1
Iyengar, Deepak
1
Jin, Seunga Venus
1
Kim, Molan
1
Lilien, Gary L.
1
Liu, Ling
1
Ludwig, Stephan
1
Lui, Hon-kwong
1
McCartney, Mark
1
Mohr, Iris
1
Oestreicher-Singer, Gal
1
Qin, Li
1
Rao, Shashank
1
Ruyter, Ko de
1
Sundararajan, Arun
1
Thompson, Scott A.
1
Voorhees, Clay M.
1
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1
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Best Practice in Marketing : Erfolgsbeispiele zu den vier Kernaufgaben im Marketing
1
International journal of electronic business
1
International journal of electronic commerce : IJEC
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of sports marketing & sponsorship
1
Journal of business logistics : JBL
1
Journal of consumer behaviour : an international research review
1
Journal of marketing
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Retail Business : Perspektiven, Strategien, Erfolgsmuster : mit Fallstudien und Praxisbeispielen von Aldi, Budnikowsky, Dell, Görtz, Hugo Boss, Keen On fashion, Kiehl´s, Lush, Otto Group, Sport Scheck, Takko
1
Strong brands, strong relationships
1
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ECONIS (ZBW)
11
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1
Reconnecting with the past in social media : the moderating role of social influence in nostalgia marketing on Pinterest
Youn, Seounmi
;
Jin, Seunga Venus
- In:
Journal of consumer behaviour : an international …
16
(
2017
)
6
,
pp. 565-576
Persistent link: https://www.econbiz.de/10011815001
Saved in:
2
Customer-to-customer relationship management (CCRM) : how marketers can successfully engage consumers online
Kim, Molan
;
Thompson, Scott A.
- In:
Strong brands, strong relationships
,
(pp. 185-200)
.
2015
Persistent link: https://www.econbiz.de/10011313571
Saved in:
3
Der mündige Dell-Kunde : Berater, Diplomat und Markenbotschafter ; die Umsetzung des Empfehlungsmarketing bei Dell
Buck, Michael
- In:
Retail Business : Perspektiven, Strategien, …
,
(pp. 297-313)
.
2013
Persistent link: https://www.econbiz.de/10009748406
Saved in:
4
More than words : the influence of affective content and linguistic style matches in online reviews on conversion rates
Ludwig, Stephan
;
Ruyter, Ko de
;
Friedman, Mike
; …
- In:
Journal of marketing
77
(
2013
)
1
,
pp. 87-103
Persistent link: https://www.econbiz.de/10009725642
Saved in:
5
The effect of online consumer reviews on new product sales
Cui, Geng
;
Lui, Hon-kwong
;
Guo, Xiaoning
- In:
International journal of electronic commerce : IJEC
17
(
2012/13
)
1
,
pp. 39-58
Persistent link: https://www.econbiz.de/10009659344
Saved in:
6
Linking order fulfillment performance to referrals in online retailing : an empirical analysis
Griffis, Stanley E.
;
Rao, Shashank
;
Goldsby, Thomas J.
; …
- In:
Journal of business logistics : JBL
33
(
2012
)
4
,
pp. 279-294
Persistent link: https://www.econbiz.de/10009709112
Saved in:
7
The visible hand? : demand effects of recommendation networks in electronic markets
Oestreicher-Singer, Gal
;
Sundararajan, Arun
- In:
Management science : journal of the Institute for …
58
(
2012
)
11
,
pp. 1963-1981
Persistent link: https://www.econbiz.de/10009679763
Saved in:
8
Double learning : who ist learning from online reviews?
He, Ling
;
Liu, Ling
;
Qin, Li
;
McCartney, Mark
- In:
International journal of electronic business
9
(
2011
)
4
,
pp. 362-375
Persistent link: https://www.econbiz.de/10009405046
Saved in:
9
LichtBlick : nachhaltige und erfolgreiche Positionierung im Zeitalter des Internets
Friege, Christian
- In:
Best Practice in Marketing : Erfolgsbeispiele zu den …
,
(pp. 23-34)
.
2010
Persistent link: https://www.econbiz.de/10009011577
Saved in:
10
A multi-stage model of world-of-mouth influence through viral marketing
De Bruyn, Arnaud
;
Lilien, Gary L.
- In:
International journal of research in marketing : IJRM ; …
25
(
2008
)
3
,
pp. 151-163
Persistent link: https://www.econbiz.de/10003809028
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