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~subject:"Online-Handel"
~type_genre:"Aufsatz im Buch"
~type_genre:"Bibliography included"
~type_genre:"Market information"
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Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
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Die Frauen und das Netz : Angebote und Nutzung aus Genderperspektive
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Handbook of research on the platform economy and the evolution of e-commerce
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Proceedings of the IWEMB 2019 : Third International Workshop on Entrepreneurship in Electronic and Mobile Business : Vestfold, Norway, September 30-October 1, 2019
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Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
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Das Internet der Zukunft : bewährte Erfolgstreiber und neue Chancen ; Wolfgang Fritz zum 60. Geburtstag
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E-Life: web-enabled convergence of commerce, work, and social life : 10th Workshop on E-Business, WEB 2011 ; Shanghai, China, December 2011 ; revised selected papers
3
Handbook of research on consumer behavior change and data analytics in the socio-digital era
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Online consumer behavior : theory and research in social media, advertising, and e-tail
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Produktion - Distribution - Konsum : Auswirkungen von Informations- und Kommunikationstechnologien (IKT) auf Wirtschafts- und Versorgungsverkehr
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Retailing in emerging markets : a policy and strategy perspective
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Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
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Brick & mortar shopping in the 21st century
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Bringing the Soul Back to Marketing : Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023
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Innovation und Kreativität in Chinas Wirtschaft : deutsch-chinesische Kooperationen: Grundwissen, Erfahrungen und Erkenntnisse
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Marketing in the new global order : challenges and opportunities
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Mass Customization and Customer Centricity : In Honor of the Contributions of Cipriano Forza
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Paradigm Shift in Business : Critical Appraisal of Agile Management Practices
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ECONIS (ZBW)
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1
Mass customization's online sales configurator capabilities and purchase intention : the roles of psychological empowerment and ownership
Meddeb, Marwa
;
Moulins, Jean-Louis
- In:
Bringing the Soul Back to Marketing : Proceedings of …
,
(pp. 1-10)
.
2024
Persistent link: https://www.econbiz.de/10014500979
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2
Online betting intentions : the effect of perceived fairness, navigational enjoyment and playing for fun or to beat the odds
Konietzny, Jirka
;
Caruana, Albert
;
Vella, Joseph M.
- In:
Bringing the Soul Back to Marketing : Proceedings of …
,
(pp. 67-79)
.
2024
Persistent link: https://www.econbiz.de/10014501054
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3
Perceived risks with technology acceptance model in online shopping
Sharma, Kapil
;
Kumar, Yogesh
;
Khosla, Rajiv
;
Taneja, Sanjay
- In:
Sustainable investments in green finance
,
(pp. 81-96)
.
2024
Persistent link: https://www.econbiz.de/10014448405
Saved in:
4
Determining the skills necessary for online seller–buyer communication to avoid frictional unemployment due to skill gaps
Muthmainnah
;
Al Yakin, Ahmad
;
Massyat, Muhammad
; …
- In:
Contemporary challenges in social science management : …
,
(pp. 113-135)
.
2024
Persistent link: https://www.econbiz.de/10014531699
Saved in:
5
The impact of media on consumer behavior : an examination of the role of cinema, newspaper, theater, internet, and television
Tewari, Mallika
;
Upadhyay, Alok
;
Pant, Ashish
- In:
Paradigm Shift in Business : Critical Appraisal of …
,
(pp. 195-217)
.
2023
Persistent link: https://www.econbiz.de/10014429378
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6
COD: a boon or curse for online impulse buying?
Deshpande, Bilwa
;
Deshpande, Gandhar
- In:
Paradigm Shift in Business : Critical Appraisal of …
,
(pp. 299-312)
.
2023
Persistent link: https://www.econbiz.de/10014429387
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7
Did COVID-19 support sustainable marketing? : modelling the enablers of e-commerce - online shopping in the pandemic
Sharma, Meenakshi
;
Painuly, Pramod Kumar
- In:
Sustainable marketing, branding, and reputation …
,
(pp. 522-537)
.
2023
Persistent link: https://www.econbiz.de/10014414310
Saved in:
8
AI-powered technologies used in online fashion retail for sustainable business : AI-powered technologies impacting consumer buying behavior
Sharma, Meenakshi
;
Shail, Hinika
;
Painuly, Pramod Kumar
; …
- In:
Sustainable marketing, branding, and reputation …
,
(pp. 538-561)
.
2023
Persistent link: https://www.econbiz.de/10014414316
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9
The mediating role of e-consumer informedness between digital usability and responsible e-shopping : post-COVID-19 period
Santos, Joana
;
Lima, Ana Pinto
;
Silva, Pedro Mendonça
- In:
Management and marketing for improved retail …
,
(pp. 136-155)
.
2023
Persistent link: https://www.econbiz.de/10014366088
Saved in:
10
Online shopping preferences in mass customization : a comparison between 2008 and 2021
Coletti, Paolo
;
Aichner, Thomas
;
Shaltoni, Abdel Monim
- In:
Mass Customization and Customer Centricity : In Honor …
,
(pp. 151-177)
.
2023
Persistent link: https://www.econbiz.de/10014321999
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