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~subject:"Online-Handel"
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Online-Handel
Consumer behaviour
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Electronic retailing
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Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
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Die Frauen und das Netz : Angebote und Nutzung aus Genderperspektive
4
Emotional, sensory, and social dimensions of consumer buying behavior
4
Handbook of research on the platform economy and the evolution of e-commerce
4
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
4
Proceedings of the IWEMB 2019 : Third International Workshop on Entrepreneurship in Electronic and Mobile Business : Vestfold, Norway, September 30-October 1, 2019
4
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
3
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
3
Advances in electronic marketing
3
Contemporary research in e-branding
3
Das Internet der Zukunft : bewährte Erfolgstreiber und neue Chancen ; Wolfgang Fritz zum 60. Geburtstag
3
E-Life: web-enabled convergence of commerce, work, and social life : 10th Workshop on E-Business, WEB 2011 ; Shanghai, China, December 2011 ; revised selected papers
3
Handbook of research on consumer behavior change and data analytics in the socio-digital era
3
Online consumer behavior : theory and research in social media, advertising, and e-tail
3
Produktion - Distribution - Konsum : Auswirkungen von Informations- und Kommunikationstechnologien (IKT) auf Wirtschafts- und Versorgungsverkehr
3
Retailing in emerging markets : a policy and strategy perspective
3
The Routledge companion to digital consumption
3
Achieving Business Competitiveness in a Digital Environment : Opportunities in E-commerce and Online Marketing
2
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
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Brick & mortar shopping in the 21st century
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Bringing the Soul Back to Marketing : Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023
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Contemporary issues in digital marketing
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Contemporary research in e-marketing ; 1
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E-adoption and socio-economic impacts : emerging infrastructural effects
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E-business management : integration of Web technologies with business models
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Emergent strategies for e-business processes, services, and implications : advancing corporate frameworks
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Handbook of research on digital transformation management and tools
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Handbook of strategic e-business management
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Impact of e-commerce on consumers and small firms
2
Innovation und Kreativität in Chinas Wirtschaft : deutsch-chinesische Kooperationen: Grundwissen, Erfahrungen und Erkenntnisse
2
Innovative technologies for information resources management
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Marketing in a digital world
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Marketing in the new global order : challenges and opportunities
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Mass Customization and Customer Centricity : In Honor of the Contributions of Cipriano Forza
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New perspectives on critical marketing and consumer society
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Omnichannel approach to co-creating customer experiences through metaverse platforms
2
PERSPECTIVES IN MARKETING, INNOVATION AND STRATEGY
2
Paradigm Shift in Business : Critical Appraisal of Agile Management Practices
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ECONIS (ZBW)
264
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31
The role of social media on young online
consumer
behavior
Miháldinecz, Fanni
;
Rua, Orlando Manuel Martins …
- In:
Handbook of research on digital transformation …
,
(pp. 144-168)
.
2022
Persistent link: https://www.econbiz.de/10014438091
Saved in:
32
Strategic transformation from food to e-food : a customer perspective analysis
Panda, Priyabrata
;
Maharana, Khirod Ch.
;
Munda, Ram
- In:
Artificial intelligence and digital diversity …
,
(pp. 235-252)
.
2022
Persistent link: https://www.econbiz.de/10014391757
Saved in:
33
The antecedents and outcomes of online consumer brand experience
Konttinen, Joel
;
Karjaluoto, Heikki
;
Shaikh, Aijaz. A.
- In:
Contemporary issues in digital marketing
,
(pp. 49-60)
.
2022
Persistent link: https://www.econbiz.de/10012698273
Saved in:
34
The importance of online retailers' ethics for traditional, online and multichannel customers
Skippari, Mika
;
Kajalo, Sami
;
Lindblom, Arto
- In:
Contemporary issues in digital marketing
,
(pp. 119-129)
.
2022
Persistent link: https://www.econbiz.de/10012698302
Saved in:
35
Online shopping processes : perspective of purchase transactions in the COVID-19 era
Woźniak, Jacek
;
Wereda, Wioletta Sylwia
;
Wereda, Paweł
- In:
Logistics, transport and the COVID-19 crisis : managing …
,
(pp. 167-189)
.
2022
Persistent link: https://www.econbiz.de/10014249216
Saved in:
36
Online shopping and sustainability : willingness to pay a contribution to offset environmental pollution
Zerbini, Cristina
;
Vergura, Donata Tania
- In:
Managing Sustainability : Perspectives From Retailing …
,
(pp. 93-110)
.
2022
Persistent link: https://www.econbiz.de/10013417644
Saved in:
37
Consumers' attitudes and purchases in online versus offline grocery shopping
Brüggemann, Philipp
;
Pauwels, Koen
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 39-46)
.
2022
Persistent link: https://www.econbiz.de/10013281206
Saved in:
38
Private label vs leading national brand in the online grocery retail setting
Fornari, Edoardo
;
Negri, Francesca
;
Ghezzi, Alessandro …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 74-81)
.
2022
Persistent link: https://www.econbiz.de/10013281250
Saved in:
39
Emerging trends in retailing and consumption patterns
Arrigo, Elisa
;
Pellicelli, Anna Claudia
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 153-158)
.
2022
Persistent link: https://www.econbiz.de/10013281295
Saved in:
40
The new profile of the online consumer behaviour in a post-pandemic world
Basile, Vincenzo
;
Caboni, Federica
;
Pizzichini, Lucia
- In:
Handbook of research on global networking post COVID-19
,
(pp. 38-54)
.
2022
Persistent link: https://www.econbiz.de/10014228180
Saved in:
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