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~subject:"Online-Marketing"
~subject:"Professional sports"
~subject:"Sports marketing"
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Search: subject_exact:"Sports marketing"
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Online-Marketing
Professional sports
Sports marketing
Sportmarketing
2,032
Profisport
1,007
Sport
886
Sports
842
Consumer behaviour
700
Konsumentenverhalten
696
Football
498
Fußball
496
Sportveranstaltung
469
Sportorganisation
461
Sport event
460
Sport organization
460
Sponsorship
443
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435
Brand management
332
Markenführung
330
Markenimage
246
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245
Sports economics
196
Sportökonomik
196
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189
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167
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166
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165
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162
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154
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154
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145
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144
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Nufer, Gerd
47
Bühler, André W.
27
Funk, Daniel C.
24
Kunkel, Thilo
22
Desbordes, Michel
21
Ko, Yong Jae
21
Biscaia, Rui
19
McDonald, Heath
18
Zhang, James J.
18
Breuer, Christoph
17
Cornwell, T. Bettina
17
Heere, Bob
16
Pedersen, Paul M.
16
Drayer, Joris
15
Dwyer, Brendan
15
James, Jeffrey D.
15
Kwak, Dae Hee
15
O'Reilly, Norm
15
Ratten, Vanessa
15
Chadwick, Simon
14
Greenwell, T. Christopher
14
Jensen, Jonathan A.
14
Kim, Yu Kyoum
14
Uhrich, Sebastian
14
Doyle, Jason P.
13
Shapiro, Stephen L.
13
Byon, Kevin K.
12
Bühler, André
12
Inoue, Yuhei
12
Koronios, Konstantinos
12
Woratschek, Herbert
12
Ballouli, Khalid
11
Cobbs, Joe
11
Yoshida, Masayuki
11
Andreff, Wladimir
10
Bennett, Gregg
10
Chanavat, Nicolas
10
Dickson, Geoff
10
Filo, Kevin
10
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10
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Edward Elgar Publishing
4
Fachhochschule Reutlingen / European School of Business
4
Deutsche Sporthochschule Köln / Institut für Sportökonomie und Sportmanagement
3
Athens Institute for Education and Research
2
Erich-Schmidt-Verlag <Berlin>
2
IGI Global
2
Sport Marketing Association
2
Center for Economic Research <Tilburg>
1
DRT International <New York, NY>
1
Deutscher Sportökonomie-Kongress <4, 2004, Köln>
1
Deutscher Sportökonomie-Kongress <6, 2008, Köln>
1
Deutscher Sportökonomie-Kongress <7, 2010, Köln>
1
Georg-August-Universität Göttingen / Sozialwissenschaftliche Fakultät
1
Heidelberger Sportbusiness-Forum <3, 1999, Heidelberg>
1
Heidelberger Sportbusiness-Forum <5, 2001, Weinheim>
1
Heidelberger Sportbusiness-Forum <8, 2004, Heidelberg>
1
Institut für Automobilwirtschaft und Industrielle Produktion
1
Johannes Gutenberg-Universität Mainz / Forschungsinstitut für Wirtschaftspolitik
1
Library of Congress
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Library of Congress / Cataloging Policy and Support Office / Collections Service
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1
Monopolkommission
1
NMP-Verlag
1
National Bureau of Economic Research
1
Niederer, Kraft & Frey <Zürich>
1
Nomos Verlagsgesellschaft
1
Palgrave Macmillan <Firma>
1
Peter Lang GmbH
1
Philipps-Universität Marburg
1
Sportbusiness-Forum <1, 1997, Heidelberg>
1
Springer Fachmedien Wiesbaden
1
Springer-Verlag GmbH
1
Universität St. Gallen / Forschungsinstitut für Empirische Ökonomie und Wirtschaftspolitik
1
Verlag Franz Vahlen
1
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International journal of sport management and marketing : IJSMM
158
Sport marketing quarterly : preferred journal of the Sport Marketing Association
151
International journal of sports marketing & sponsorship
129
Journal of sport management : the official journal of the North American Society of Sport Management
128
Sport management review
114
European Sport management quarterly : ESMQ
110
Journal of business research : JBR
37
Sport, Business and Management : an international journal ; SBM
24
Journal of sports economics
23
International journal of sport finance
20
Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
20
International Journal of Sports Marketing and Sponsorship
19
Marketing im Sport : Grundlagen und Trends des modernen Sportmarketing
18
Journal of strategic marketing
16
Sport marketing in a global environment : strategic perspectives
13
SpringerLink / Bücher
13
European journal of marketing : EJM
12
International sports marketing : principles and perspectives
12
Strategies in sports marketing : technologies and emerging trends
12
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
11
The journal of business & industrial marketing
11
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
Perspektiven des Sportmarketing : Besonderheiten, Herausforderungen, Tendenzen ; Beiträge des 4. Deutschen Sportökonomie-Kongresses
10
Asia Pacific journal of marketing and logistics
9
Journal of promotion management : JPM
9
Routledge international handbooks
9
Sportmanagement : SPM
9
European journal of operational research : EJOR
8
The journal of brand management : an international journal
8
The marketing review
8
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
7
International journal of advertising : the quarterly review of marketing communications
7
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
7
Journal of marketing communications
7
Public Relations im Sport : Basiswissen - Arbeitsfelder - Sport-PR und Social Media
7
European journal of international management : EJIM
6
Journal of advertising research
6
Journal of marketing management : MM
6
Management und Marketing im Sport : betriebswirtschaftliche Grundlagen und Anwendungen der Sportökonomie
6
Reutlinger Diskussionsbeiträge zu Marketing und Management
6
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ECONIS (ZBW)
2,035
Other ZBW resources
34
RePEc
2
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1
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1
New sports stadia for Africa? : the impact of sportscape features on attendance intentions in sub-Saharan African club football
Quansah, Tommy Kweku
- In:
European Sport management quarterly : ESMQ
24
(
2024
)
2
,
pp. 404-427
Persistent link: https://www.econbiz.de/10014564376
Saved in:
2
Sport team identification : a social identity perspective comparing local and distant fans
Lintumäki, Petri
;
Koll, Oliver
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10014504781
Saved in:
3
Service quality, satisfaction and behavioural intentions in sport child camps : participants and parents' perspectives
Sousa, Marisa
;
Gonçalves, Celina
;
Biscaia, Rui
; …
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
1
,
pp. 18-41
Persistent link: https://www.econbiz.de/10014504784
Saved in:
4
Transforming sport consumption : exploring motivated sport fans innovativeness in the context of AR live sport streaming
Kim, Sungkyung
;
Manoli, Argyro Elisavet
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
2
,
pp. 444-463
Persistent link: https://www.econbiz.de/10014505232
Saved in:
5
The paradox of challenging and reinforcing stereotypes in women's sport sponsor communication
Napoli, Julie
;
Nicholls, Montana
;
Ouschan, Robyn
- In:
Journal of marketing management : JMM ; journal of the …
40
(
2024
)
1/2
,
pp. 72-101
Persistent link: https://www.econbiz.de/10014549719
Saved in:
6
Gamify, engage, build loyalty : exploring the benefits of gameful experience for branded sports apps
Habachi, Salma
;
Matute, Jorge
;
Palau i Saumell, Ramon
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 57-75
Persistent link: https://www.econbiz.de/10014485716
Saved in:
7
Child images affect sports fans' prosociality and aggression
Aytaç, Muhammed Bilgehan
;
Bi̇li̇r, Hüsnü
- In:
Journal of behavioral and experimental economics
108
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014490137
Saved in:
8
Competing in daily fantasy sports using generative models
Mlčoch, David
;
Hubáček, Ondřej
- In:
International transactions in operational research : a …
31
(
2024
)
3
,
pp. 1515-1532
Persistent link: https://www.econbiz.de/10014470559
Saved in:
9
Sport event vs. art event? : the effect of CSR-linked sponsorship event type on product purchase
Park, Sangchul
;
Ahn, Sungsook
;
Kim, Sanghoon
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-7
Persistent link: https://www.econbiz.de/10014462364
Saved in:
10
Marketing of unhealthy brands during the 2018 Fédération Internationale de Football Association (FIFA) World Cup UK broadcasts : a frequency analysis
Ireland, Robin
;
Muc, Magdalena
;
Bunn, Christopher
; …
- In:
Journal of strategic marketing
32
(
2024
)
6
,
pp. 762-777
Persistent link: https://www.econbiz.de/10015051754
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