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~subject:"Online-Marketing"
~subject:"Website"
~type:"article"
~type_genre:"Fallstudie"
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Online-Marketing
Website
Social Web
243
Social web
243
Welt
163
World
163
Deutschland
78
Germany
78
Developing countries
55
Entwicklungsländer
55
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52
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52
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49
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39
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33
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33
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33
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33
Multinationales Unternehmen
32
Transnational corporation
32
Innovation management
31
Innovationsmanagement
31
Corporate Social Responsibility
30
Corporate social responsibility
30
Public relations
27
Öffentlichkeitsarbeit
27
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Globalisierung
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6,169
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893
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68
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Adi, Ana
2
Gatautis, Rimantas
2
Grigore, Georgiana
2
Abrahams, Alan
1
Agnoli, Lara
1
Ahlers, Michael
1
Akunuri, Jaya
1
Alonso, Abel Duarte
1
Anderson, Helén
1
Arnezeder, Christian
1
Asencio, Hugo
1
Avery, Albert E.
1
Bakshi, Madhupa
1
Baradwaj, Babu G.
1
Basset, Guy
1
Begalli, Diego
1
Berresheim, Patrick
1
Bhat, Sushma Seth
1
Blowers, Paul
1
Boisvenue, Geovon A.
1
Bowley, Rachel
1
Briand, Danièle
1
Burmann, Christoph
1
Caba-Pérez, María del Carmen
1
Capitello, Roberta
1
Ceyp, Michael H.
1
Chapman, David
1
Chaudhri, Vidhi
1
Cliquet, Gérard
1
Cohen, Ivan K.
1
D'Andrea, Alessia
1
Dafoulas, George
1
Damen, Dennis
1
Dietz, Eric J.
1
Dubach Spiegler, Erica
1
Dumont, Georgette E.
1
Duquesnois, Franck
1
Eilers, Daniela
1
Eisenächer, Harald W.
1
Ellonen, Hanna-Kaisa
1
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Social Branding : Strategien - Praxisbeispiele - Perspektiven
9
Cases on strategic social media utilization in the nonprofit sector
5
Handbook of research on integrating social media into strategic marketing
4
Corporate social responsibility in the digital age
3
Digital and social media marketing : a results-driven approach
3
Discourse, identities and genres in corporate communication : sponsorship, advertising and organizational communication
2
International journal of nonprofit & voluntary sector marketing
2
Cases on branding strategies and product development : successes and pitfalls
1
Contemporary issues in social media marketing
1
Culture and creativity in organizations and societies
1
Customer-centric marketing strategies : tools for building organizational performance
1
Dialogmarketing Perspektiven 2009/2010 : Tagungsband 4. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
1
Die Produktivität von Musikkulturen
1
Digitale Kommunikation
1
E-business managerial aspects, solutions and case studies
1
Emergent strategies for e-business processes, services, and implications : advancing corporate frameworks
1
Entrepreneurship marketing : principles and practice of SME marketing
1
European journal of marketing : EJM
1
Field guide to case study research in business-to-business marketing and purchasing
1
HMD : Praxis der Wirtschaftsinformatik
1
Harnessing the power of social media and web analytics
1
ICT management in non-profit organizations
1
International journal of business information systems : IJBIS
1
International journal of electronic commerce : IJEC
1
International journal of leisure and tourism marketing : IJLTM
1
International journal of nonprofit and voluntary sector marketing
1
International journal of sport management and marketing : IJSMM
1
International journal of technology marketing : IJTMkt
1
Journal of business market management : jbm
1
Journal of communication management : an international journal
1
Journal of consumer behaviour : an international research review
1
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
1
Journal of electronic commerce research : JECR
1
Journal of marketing channels : ... distribution systems, strategy, and management
1
Journal of retailing and consumer services
1
Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
1
Journal of vacation marketing : an international journal
1
Management communication quarterly
1
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
1
Marken im Internet : Herausforderungen und rechtliche Grenzen für das Marketing
1
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ECONIS (ZBW)
71
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1
Online communication approaches and social networks in traditional wine regions : a case study from Italy
Capitello, Roberta
;
Agnoli, Lara
;
Begalli, Diego
- In:
Successful social media and ecommerce strategies in the …
,
(pp. 30-54)
.
2016
Persistent link: https://www.econbiz.de/10011558843
Saved in:
2
CSR online and in real terms : a critical analysis of controversial sectors in Hungary
Pataki, György
;
Szántó, Richárd
;
Matolay, Réka
- In:
Corporate social responsibility in the digital age
,
(pp. 241-264)
.
2015
Persistent link: https://www.econbiz.de/10010513423
Saved in:
3
Communicating CRS on social media : the case of Pfizer's social media communications in Europe
Adi, Ana
;
Grigore, Georgiana
- In:
Corporate social responsibility in the digital age
,
(pp. 143-163)
.
2015
Persistent link: https://www.econbiz.de/10010513430
Saved in:
4
Integrating relationships and community building into universities' social media marketing : implications from a case study
Hou, Jenny
- In:
Contemporary issues in social media marketing
,
(pp. 31-45)
.
2018
Persistent link: https://www.econbiz.de/10011715057
Saved in:
5
Ein Song, den du gut gebrauchen kannst : popmusikalische Produktivität und ihre Verbindung zu Vermarktung und Rezeption
Schwetter, Holger
- In:
Die Produktivität von Musikkulturen
,
(pp. 99-123)
.
2018
Persistent link: https://www.econbiz.de/10011862463
Saved in:
6
Social media marketing analytics : a case study of the public's perception of Indianapolis as Super Bowl XLVI host city
Vorvoreanu, Mihaela
;
Boisvenue, Geovon A.
;
Wojtalewicz, …
- In:
Journal of direct, data and digital marketing practice …
14
(
2012/13
)
4
,
pp. 321-328
Persistent link: https://www.econbiz.de/10009781276
Saved in:
7
Social media and customer engagement at Makemytrip.com
Jha, Bidyanand
;
Kshetri, Anita
- In:
Services marketing cases in emerging markets : an asian …
,
(pp. 117-136)
.
2017
Persistent link: https://www.econbiz.de/10011537904
Saved in:
8
Understanding digital and Social Media Marketing concepts
Gatautis, Rimantas
- In:
Digital and social media marketing : a results-driven …
,
(pp. 21-43)
.
2017
Persistent link: https://www.econbiz.de/10011582658
Saved in:
9
Digital and Social Media Marketing strategy
Stoychev, Ivan
- In:
Digital and social media marketing : a results-driven …
,
(pp. 94-112)
.
2017
Persistent link: https://www.econbiz.de/10011582686
Saved in:
10
Paid advertising : search, social and affiliate
Gatautis, Rimantas
;
Vitkauskaitė, Elena
- In:
Digital and social media marketing : a results-driven …
,
(pp. 238-259)
.
2017
Persistent link: https://www.econbiz.de/10011582714
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