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Online-Marketing
Consumer behaviour
8
Konsumentenverhalten
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India
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Indien
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Innovation adoption
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Innovationsakzeptanz
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Electronic Banking
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Electronic banking
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Brand affects
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Common method bias
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Customer satisfaction
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Design aesthetics
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Elektronisches Geld
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Low involvement products
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Kesharwani, Ankit
3
Gautam, Vikas
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Gupta, Ashish
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Kashyap, Rachita
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Mishra, Mukesh Kumar
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Ponnam, Abhilash
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Roy, Souvik
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Sinha, Pooja
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Electronic commerce research
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International journal of business
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Journal of internet commerce
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ECONIS (ZBW)
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Measurement of online review helpfulness : a formative measure development and validation
Kashyap, Rachita
;
Kesharwani, Ankit
;
Ponnam, Abhilash
- In:
Electronic commerce research
23
(
2023
)
4
,
pp. 2183-2216
Persistent link: https://www.econbiz.de/10014418084
Saved in:
2
Stimulus-Organism-Response (S-O-R) model application in examining the effectiveness of public service advertisements
Mishra, Mukesh Kumar
;
Kesharwani, Ankit
;
Gautam, Vikas
; …
- In:
International journal of business
27
(
2022
)
2
,
pp. 61-77
Persistent link: https://www.econbiz.de/10013395922
Saved in:
3
Demystifying user's attachment of smartphone apps : a value orientation perspective
Roy, Souvik
;
Kesharwani, Ankit
;
Gupta, Ashish
- In:
Journal of internet commerce
20
(
2021
)
4
,
pp. 450-478
Persistent link: https://www.econbiz.de/10012801973
Saved in:
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