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~subject:"Online-Marketing"
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Search: person:"Poels, Karolien"
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Online-Marketing
Advertising effects
14
Werbewirkung
14
Advertising
12
Werbung
12
Internet marketing
7
Consumer behaviour
6
Konsumentenverhalten
6
Social Web
5
Social web
5
Computerspiel
4
Emotion
4
Video game
4
Gender
3
Geschlecht
3
Brand management
2
Experiment
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Jugendliche
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Markenführung
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Native advertising
2
Product Placement
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Product placement
2
Social network
2
Soziales Netzwerk
2
Website
2
Youth
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native advertising
2
Auskunftspflicht
1
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Branded content
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Business ethics
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Customer satisfaction
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Poels, Karolien
7
Walrave, Michel
3
Krouwer, Simone
2
Paulussen, Steve
2
Antheunis, Marjolijn L.
1
Dens, Nathalie
1
Gogh, Roseline van
1
Herrewijn, Laura
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Noort, Guda van
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Ponnet, Koen
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Van den Broeck, Evert
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Zarouali, Brahim
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Published in...
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International journal of advertising : the review of marketing communications
3
Digital advertising : theory and research
1
Journal of marketing communications
1
Journal of media business studies
1
The SAGE handbook of marketing ethics
1
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ECONIS (ZBW)
7
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1
The rise, growth, and future of branded content in the digital media landscape
Dens, Nathalie
;
Poels, Karolien
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 141-150
Persistent link: https://www.econbiz.de/10014233935
Saved in:
2
Personalization in digital marketing : implementation strategies and the corresponding ethical issues
Gogh, Roseline van
;
Walrave, Michel
;
Poels, Karolien
- In:
The SAGE handbook of marketing ethics
,
(pp. 411-423)
.
2021
Persistent link: https://www.econbiz.de/10012306281
Saved in:
3
Moving towards transparency for native advertisements on news websites : a test of more detailed disclosures
Krouwer, Simone
;
Poels, Karolien
;
Paulussen, Steve
- In:
International journal of advertising : the review of …
39
(
2020
)
1
,
pp. 51-73
Persistent link: https://www.econbiz.de/10012200472
Saved in:
4
Exploring readers' evaluations of native advertisements in a mobile news app
Krouwer, Simone
;
Poels, Karolien
;
Paulussen, Steve
- In:
Journal of media business studies
16
(
2019
)
2
,
pp. 77-94
Persistent link: https://www.econbiz.de/10012176968
Saved in:
5
The impact of regulatory focus on adolescents' evaluation of targeted advertising on social networking sites
Zarouali, Brahim
;
Poels, Karolien
;
Walrave, Michel
; …
- In:
International journal of advertising : the review of …
38
(
2019
)
2
,
pp. 316-335
Persistent link: https://www.econbiz.de/10012200249
Saved in:
6
Like or dislike? : adolescents' responses to personalized social network site advertising
Walrave, Michel
;
Poels, Karolien
;
Antheunis, Marjolijn L.
; …
- In:
Journal of marketing communications
24
(
2018
)
6
,
pp. 599-616
Persistent link: https://www.econbiz.de/10011914765
Saved in:
7
Exploring player responses towards in-game advertising : the impact of interactivity
Herrewijn, Laura
;
Poels, Karolien
- In:
Digital advertising : theory and research
,
(pp. 310-326)
.
2017
Persistent link: https://www.econbiz.de/10011646123
Saved in:
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