//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Online-Marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: person:"Taylor, Charles Robert"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Online-Marketing
USA
9
United States
9
Advertising
7
Theorie
7
Theory
7
Werbung
7
Consumer behaviour
6
Konsumentenverhalten
6
Advertising effects
4
Internet marketing
4
Werbewirkung
4
Agriculture
3
International marketing
3
Internationales Marketing
3
Landwirtschaft
3
Production theory
3
Produktionstheorie
3
Risiko
3
Risk
3
Social Web
3
Social web
3
Agrarsubvention
2
Agricultural subsidy
2
Auskunftspflicht
2
Brand image
2
Brand management
2
Corporate disclosure
2
Decision
2
Disclosure regulation
2
Entscheidung
2
Farm management
2
Food
2
Landwirtschaftliche Betriebslehre
2
Lebensmittel
2
Maisanbau
2
Maize production
2
Markenführung
2
Markenimage
2
Mathematical programming
2
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Language
All
English
4
Author
All
Taylor, Charles Robert
4
Borenstein, Benjamin E.
1
Costello, John P.
1
Lou, Chen
1
Okazaki, Shintaro
1
Schirmer, Nadine Andrea
1
Schwaiger, Manfred
1
Zhou, Xuan
1
more ...
less ...
Published in...
All
International marketing review
1
Journal of current issues and research in advertising
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Journal of strategic marketing
1
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The effects of targeted digital advertising on consumer welfare
Borenstein, Benjamin E.
;
Taylor, Charles Robert
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 317-332
Persistent link: https://www.econbiz.de/10014553255
Saved in:
2
Influencer marketing on social media : how different social media platforms afford influencer-follower relation and drive advertising effectiveness
Lou, Chen
;
Taylor, Charles Robert
;
Zhou, Xuan
- In:
Journal of current issues and research in advertising
44
(
2023
)
1
,
pp. 60-87
Persistent link: https://www.econbiz.de/10014234467
Saved in:
3
Consumer response to disclosures in digitally retouched advertisements
Schirmer, Nadine Andrea
;
Schwaiger, Manfred
;
Taylor, …
- In:
Journal of public policy & marketing : JPP & M ; an …
37
(
2018
)
1
,
pp. 131-141
Persistent link: https://www.econbiz.de/10012016481
Saved in:
4
Social media and international advertising : theoretical challenges and future directions
Okazaki, Shintaro
;
Taylor, Charles Robert
- In:
International marketing review
30
(
2013
)
1
,
pp. 56-71
Persistent link: https://www.econbiz.de/10009730546
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->