Nicolas, Carolina; Urrutia, Angelica; González Díaz, … - In: European journal of management and business economics : … 32 (2023) 5, pp. 560-585
inclusive marketing (IM) strategy can be used. Thus, this research has a methodological and practical contribution to increasing … the number of marketing technology tools. Findings This study is original as it proposes an inclusive digital marketing … strategy and contributes with methods associated with digital transfers in order to improve marketing strategies, tactics and …