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~subject:"Online-Marketing"
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Online-Marketing
Online retailing
42
Online-Handel
42
E-commerce
37
Electronic Commerce
37
online sales
29
Consumer behaviour
28
Konsumentenverhalten
28
Internet marketing
18
Online sales
15
Internet
13
Social Web
11
Social web
11
Distribution channel
7
Selling
7
Verkauf
7
Sales promotion
6
Salespeople
6
Verkaufsförderung
6
Verkaufspersonal
6
Vertriebsweg
6
e-commerce
6
Einzelhandel
5
Preismanagement
5
Pricing strategy
5
Retail trade
5
Brand image
4
Digital platform
4
Digitale Plattform
4
Markenimage
4
Online Sales
4
Antitrust
3
Beziehungsmarketing
3
Coronavirus
3
Data Mining
3
Data mining
3
Online sales promotion
3
Relationship marketing
3
Restraints of competition
3
Sales tax
3
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13
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3
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Article
17
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1
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English
18
Author
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Crespo-Almendros, E.
2
Duch-Brown, Néstor
2
Grzybowski, Lukasz
2
Verboven, Frank
2
Akram, Umair
1
Andrei, Andreia Gabriela
1
Banerjee, Somnath
1
Barrio-García, S. Del
1
Barrio-García, Salvador del
1
Basu, Rituparna
1
Bhardwaj, Pradeep
1
Boitor, Axenia Bianca
1
Brǎtucu, Gabriel
1
Budacia, Lucian Constantin Gabriel
1
Căpuşneanu, Sorinel
1
Datta, Biplab
1
Fan, Ming
1
Fülöp, Melinda Timea
1
Gregurec, Iva
1
Grosso, Chiara
1
Ionescu, Constantin Aurelian
1
Jiang, Pingjun
1
Joshi, Rakesh Mohan
1
Law, Rob
1
Lee, Byungtae
1
Lee, Kyunghee
1
Lu, Qi
1
Mandić, Miroslav
1
Manolică, Adriana
1
Niu, Mingzi
1
Oh, Wonseok
1
Romahn, André
1
Roy, Gobinda
1
Sharma, Ayushi
1
Stoian Bobâlcă, Claudia
1
Su, Xin
1
Sun, Haoyan
1
Tan, Yong
1
Topor, Dan Ioan
1
Vujović, Uglješa
1
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Asia-Pacific journal of management research and innovation
1
Eastern European economics : EEE
1
Global business review
1
Human systems management : HSM
1
Information systems research : ISR
1
Institute for Prospective Technological Studies digital economy working paper
1
International journal of electronic business
1
International journal of industrial organization
1
Journal of air transport management
1
Journal of business research : JBR
1
Journal of electronic commerce research : JECR
1
Journal of management information systems : JMIS
1
Management dynamics in the knowledge economy
1
Market : review for marketing theory and practice
1
Mass Customization and Customer Centricity : In Honor of the Contributions of Cipriano Forza
1
Romanian economic and business review
1
Service business
1
The international journal of management science and information technology : IJMSIT ; an official publication of the North American Institute of Science and Information Technology
1
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ECONIS (ZBW)
18
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1
Accounting implications of online commerce
Budacia, Lucian Constantin Gabriel
- In:
Romanian economic and business review
16
(
2021
)
1
,
pp. 7-12
Persistent link: https://www.econbiz.de/10012631936
Saved in:
2
Measuring the effectiveness of
online
sales
by conducting A/B testing
Mandić, Miroslav
;
Gregurec, Iva
;
Vujović, Uglješa
- In:
Market : review for marketing theory and practice
35
(
2023
)
2
,
pp. 223-249
Persistent link: https://www.econbiz.de/10014473515
Saved in:
3
Utilitarian and hedonic motivation in e-commerce online purchasing intentions
Fülöp, Melinda Timea
;
Topor, Dan Ioan
;
Căpuşneanu, …
- In:
Eastern European economics : EEE
61
(
2023
)
5
,
pp. 591-613
Persistent link: https://www.econbiz.de/10014339251
Saved in:
4
Enhancing users' digital social interactions while shopping via
online
sales
configurators
Grosso, Chiara
- In:
Mass Customization and Customer Centricity : In Honor …
,
(pp. 211-238)
.
2023
Persistent link: https://www.econbiz.de/10014322025
Saved in:
5
Too obvious to ignore : influence of popular reviews on consumer online purchasing decisions
Su, Xin
;
Niu, Mingzi
- In:
Human systems management : HSM
40
(
2021
)
2
,
pp. 211-222
Persistent link: https://www.econbiz.de/10012602969
Saved in:
6
Online buyer's perspective of e-shops credibility : measurement dimensions
Țugulea, Oana
;
Andrei, Andreia Gabriela
;
Stoian …
- In:
Management dynamics in the knowledge economy
5
(
2017
)
4
,
pp. 641-661
Addressing the debated topic of credibility in
online
sales
, the present study analyses buyer's perspective. The study …
Persistent link: https://www.econbiz.de/10011802574
Saved in:
7
Human capital : a key driver of consumer decision-making in online promotion (an application of grounded theory in exploratory research)
Sharma, Ayushi
;
Joshi, Rakesh Mohan
;
Wali, O. P.
- In:
Asia-Pacific journal of management research and innovation
16
(
2020
)
2
,
pp. 132-145
Persistent link: https://www.econbiz.de/10012241114
Saved in:
8
An empirical analysis of seller advertising strategies in an online marketplace
Sun, Haoyan
;
Fan, Ming
;
Tan, Yong
- In:
Information systems research : ISR
31
(
2020
)
1
,
pp. 37-56
Persistent link: https://www.econbiz.de/10012242419
Saved in:
9
The impact of
online
sales
on consumers and firms : evidence from household appliances
Duch-Brown, Néstor
;
Grzybowski, Lukasz
;
Verboven, Frank
-
2015
who benefited most from
online
sales
: consumers or firms. We find that consumers benefited more, which is entirely due to …
Persistent link: https://www.econbiz.de/10011980307
Saved in:
10
Aligning marketing and sales in multi-channel marketing : compensation design for online lead generation and offline sales conversion
Banerjee, Somnath
;
Bhardwaj, Pradeep
- In:
Journal of business research : JBR
105
(
2019
),
pp. 293-305
Persistent link: https://www.econbiz.de/10012128510
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