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Online-Marketing
SMA
14
Basel Accord
8
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ECONIS (ZBW)
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Measuring social media impact on Impulse Buying Behavior
Singh, Prakash
;
Sharma, Bhuvanesh Kumar
;
Arora, Lokesh
; …
- In:
Cogent business & management
10
(
2023
)
3
,
pp. 1-21
the PLS-SEM technique using smart PLS 4.0 software. The findings of the study suggested that Social Media Advertising (
SMA
…
Persistent link: https://www.econbiz.de/10014506302
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2
Decision analytics for competitive advantage : cases on using social media analytics
Nanda, Pooja
;
Kumar, Vikas
- In:
International journal of technology, policy and …
23
(
2023
)
4
,
pp. 372-386
Persistent link: https://www.econbiz.de/10014426741
Saved in:
3
Social capital, social media, and TV ratings
Oh, Chong
;
Yergeau, Stephanie
- In:
International journal of business information systems : …
24
(
2017
)
2
,
pp. 242-260
Persistent link: https://www.econbiz.de/10011731612
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