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~subject:"Online-Marketing"
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Search: subject:"stimulus-organism-response"
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Online-Marketing
Consumer behaviour
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Emotion
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Stimulus-organism-response theory
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stimulus-organism-response
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stimulus-organism-response model
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Arslanagić-Kalajdžić, Maja
1
Baber, Prerana
1
Baber, Ruturaj
1
Bai, Xuesong
1
Barakat, Karine Aoun
1
Chang, Kuo-Chien
1
Chauhan, Sumedha
1
Chen, Mu-Chen
1
Cui, Tingting
1
Dabbous, Amal
1
Fang, Yu-hui
1
Filipovic, Jelena
1
Floh, Arne
1
Fu, Xiao
1
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1
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1
Goyal, Sandeep
1
Gupta, Parul
1
Hsu, Chia-Lin
1
Huang, Albert H.
1
Hung, Shin-Yuan
1
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1
Kesharwani, Ankit
1
Kuo, Nien-Te
1
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1
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1
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Journal of retailing and consumer services
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Electronic commerce research and applications
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European journal of marketing
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International journal of business
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International journal of electronic commerce : IJEC
1
International journal of internet marketing and advertising : IJIMA
1
International journal of services technology and management : IJSTM
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ECONIS (ZBW)
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1
Catching eyes of social media wanderers : how pictorial and textual cues in visitor-generated content shape users' cognitive-affective psychology
Fu, Xiao
;
Liu, Xinyi
;
Li, Zhiyong
- In:
Tourism management : research, policies, practice
100
(
2024
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014457535
Saved in:
2
Influence of social media marketing efforts, e-reputation and destination image on intention to visit among tourists : application of S-O-R model
Baber, Ruturaj
;
Baber, Prerana
- In:
Journal of hospitality and tourism insights
6
(
2023
)
5
,
pp. 2298-2316
Persistent link: https://www.econbiz.de/10014446370
Saved in:
3
Mirroring digital content marketing framework : capturing providers' perspectives through stimuli assessment and behavioural engagement response
Filipovic, Jelena
;
Arslanagić-Kalajdžić, Maja
- In:
European journal of marketing
57
(
2023
)
9
,
pp. 2173-2198
Persistent link: https://www.econbiz.de/10014448334
Saved in:
4
Consumer acceptance of online display advertising : the effects of ad characteristics and attitude toward online advertising
Odoom, Priscilla Teika
;
Narteh, Bedman
;
Odoom, Raphael
- In:
International journal of internet marketing and …
16
(
2022
)
4
,
pp. 317-343
Persistent link: https://www.econbiz.de/10013256312
Saved in:
5
Stimulus-Organism-Response
(S-O-R) model application in examining the effectiveness of public service advertisements
Mishra, Mukesh Kumar
;
Kesharwani, Ankit
;
Gautam, Vikas
; …
- In:
International journal of business
27
(
2022
)
2
,
pp. 61-77
Persistent link: https://www.econbiz.de/10013395922
Saved in:
6
Users' response toward online doctor consultation platforms : SOR approach
Goyal, Sandeep
;
Chauhan, Sumedha
;
Gupta, Parul
- In:
Management decision
60
(
2022
)
7
,
pp. 1990-2018
Persistent link: https://www.econbiz.de/10013350274
Saved in:
7
What drives consumer website stickiness intention? : the role of website service quality and website involvement
Wu, Jinnan
;
Liu, Lin
;
Cui, Tingting
- In:
International journal of services technology and …
27
(
2021
)
3
,
pp. 189-208
Persistent link: https://www.econbiz.de/10012594214
Saved in:
8
A virtual market in your pocket : how does mobile augmented reality (MAR) influence consumer decision making?
Qin, Hong
;
Peak, Daniel Alan
;
Prybutok, Victor
- In:
Journal of retailing and consumer services
58
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012431666
Saved in:
9
The adoption of online product information : cognitive and affective evaluations
Kang, Tsan-Ching
;
Hung, Shin-Yuan
;
Huang, Albert H.
- In:
Journal of internet commerce
19
(
2020
)
4
,
pp. 373-403
Persistent link: https://www.econbiz.de/10012312282
Saved in:
10
Bridging the online offline gap : assessing the impact of brands' social network content quality on brand awareness and purchase intention
Dabbous, Amal
;
Barakat, Karine Aoun
- In:
Journal of retailing and consumer services
53
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012171817
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