Tingchi Liu, Matthew; Anthony Wong, Ipkin; Shi, Guicheng; … - In: Journal of Services Marketing 28 (2014) 3, pp. 181-194
, society and stakeholders) and perceived brand quality influence brand preference. The mediating effect of perceived brand … the three CSR domains. Perceived brand quality was found to be a mediator of the relationship between CSR performance and … comparatively weaker than that of perceived brand quality. Additionally, we found a mediating effect of perceived brand quality on …