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~subject:"Persönlichkeitspsychologie"
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Persönlichkeitspsychologie
Consumer behaviour
170
Konsumentenverhalten
170
USA
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United States
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Salespeople
38
Social Web
38
Social web
38
Verkaufspersonal
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Brand management
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Markenführung
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Advertising effects
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Brand image
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Markenimage
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Werbewirkung
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Personality psychology
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Beziehungsmarketing
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Customer satisfaction
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Kundenzufriedenheit
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Relationship marketing
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Marketing management
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Marketingmanagement
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Einzelhandel
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Internet marketing
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Online-Marketing
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Retail trade
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Marketing theory
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Marketingtheorie
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Kaufentscheidung
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Purchase decision
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Online retailing
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Online-Handel
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Marketing
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Viral marketing
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Virales Marketing
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Brand
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Emotion
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Markenartikel
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Sales behaviour
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Sheth, Jagdish N.
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Jussila, Iiro
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Roberts, James A.
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Sarstedt, Marko
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Schumann, David W.
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Tarkiainen, Anssi
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Journal of marketing theory and practice
28
Journal of marketing theory and practice : JMTP
4
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ECONIS (ZBW)
32
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1
The mediating role of Brand Engagement in the Self-Concept (BESC) in explaining consumer response : a meta-analytic review
Vieira, Valter Afonso
;
Liu, Richie L.
;
Mello, Victor …
- In:
Journal of marketing theory and practice : JMTP
31
(
2023
)
1
,
pp. 97-114
Persistent link: https://www.econbiz.de/10013483442
Saved in:
2
Flipping the script : consumers' propensity for self-medication
Rajamma, Rajasree K.
;
Paswan, Audhesh K.
;
Pelton, Lou E.
- In:
Journal of marketing theory and practice : JMTP
29
(
2021
)
4
,
pp. 448-462
Persistent link: https://www.econbiz.de/10012607670
Saved in:
3
Another look at frontline employee productivity propensity : a job demands-resources approach
Harris, Eric G.
- In:
Journal of marketing theory and practice : JMTP
28
(
2020
)
3
,
pp. 318-329
Persistent link: https://www.econbiz.de/10012483470
Saved in:
4
Does buyer-seller personality match enhance impulsive buying? : a green marketing context
Wang, Xuhui
;
Tauni, Muhammad Zubair
;
Zhang, Qilin
;
Ali, Ayaz
- In:
Journal of marketing theory and practice : JMTP
28
(
2020
)
4
,
pp. 436-446
Persistent link: https://www.econbiz.de/10012483479
Saved in:
5
Capturing and co-creating student experiences in social media : a social identity theory perspective
Fujita, Momoko
;
Harrigan, Paul
;
Soutar, Geoffrey N.
- In:
Journal of marketing theory and practice
26
(
2018
)
1/2
,
pp. 55-71
Persistent link: https://www.econbiz.de/10011884475
Saved in:
6
Unpacking the mechanism by which psychological ownership manifests at the level of the individual : a dynamic model of identity and self
Hillenbrand, Carola
;
Money, Kevin Guy
- In:
Journal of marketing theory and practice
23
(
2015
)
2
,
pp. 148-165
Persistent link: https://www.econbiz.de/10011300916
Saved in:
7
Exploring uncharted waters : use of psychological ownership theory in marketing
Hulland, John
;
Thompson, Scott A.
;
Smith, Keith Marion
- In:
Journal of marketing theory and practice
23
(
2015
)
2
,
pp. 140-147
Persistent link: https://www.econbiz.de/10011300918
Saved in:
8
Individual psychological ownership : concepts, evidence, and implications for research in marketing
Jussila, Iiro
;
Tarkiainen, Anssi
;
Sarstedt, Marko
; …
- In:
Journal of marketing theory and practice
23
(
2015
)
2
,
pp. 121-139
Persistent link: https://www.econbiz.de/10011300920
Saved in:
9
Exploring the state of salesperson insecurity : how it emerges and why it matters?
Chaker, Nawar N.
;
Schumann, David W.
;
Zablah, Alex R.
; …
- In:
Journal of marketing theory and practice
24
(
2016
)
3
,
pp. 344-364
Persistent link: https://www.econbiz.de/10011532958
Saved in:
10
"As if it were mine" : imagery works by inducing psychological ownership
Kamleitner, Bernadette
;
Feuchtl, Silvia
- In:
Journal of marketing theory and practice
23
(
2015
)
2
,
pp. 208-223
Persistent link: https://www.econbiz.de/10011300910
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