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~subject:"Persönlichkeitspsychologie"
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Search: subject:"Brand identity"
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Persönlichkeitspsychologie
Brand management
161
Markenführung
160
Brand image
142
Markenimage
140
Consumer behaviour
102
Konsumentenverhalten
102
Brand identity
81
Brand
60
brand identity
57
Markenartikel
54
Beziehungsmarketing
38
Relationship marketing
38
Personality psychology
29
Corporate culture
25
Unternehmenskultur
25
Marketing management
23
Marketingmanagement
23
Corporate reputation
22
Firmenimage
22
Internet marketing
22
Online-Marketing
22
Social Web
22
Social web
22
Brand architecture
18
Markenarchitektur
17
Customer integration
15
Kundenintegration
15
Brand Identity
13
Brand loyalty
13
brand image
13
Branding
10
Co-creation
9
Higher education institution
9
Hochschule
9
Stakeholder
9
Tourism marketing
9
Tourismusmarketing
9
Bank
8
Markentreue
8
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29
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29
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English
29
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Kastanakis, Minas
2
Voyer, Benjamin G.
2
Abadi, Sara Jahan
1
Al Zagir, Nadia
1
Almeida, Victor
1
Alvarez, Maria D.
1
Andersen, Poul Houman
1
Anthoni, Kristine
1
Aslam, Wajeeha
1
Batra, Rajeev
1
Behl, Abhishek
1
Black, Iain
1
Bradshaw, Amanda S.
1
Bravo, Rafael
1
Brison, Natasha
1
Budhwar, Pawan S.
1
Buil, Isabel
1
Bujac, Andreea I.
1
Büyükdağ, Naci
1
Cadogan, John W.
1
Calapez, André
1
Chatzopoulou, Elena
1
Cheng, Qin
1
Christofi, Michael
1
De Chernatony, Leslie
1
Dewsnap, Belinda
1
Farhat, Kashif
1
Gregersen, Magnus Kristian
1
Guzman, Francisco
1
Ha, Minh-Tri Ha
1
Haider, Kamran
1
Harris, Lloyd C.
1
He, Hongwei
1
Johansen, Trine Susanne
1
Jones, Richard
1
Kalashi, Maziyar
1
Kennedy, Eric
1
Keshtidar, Mohammad
1
Kitapci, Olgun
1
Kornum, Niels
1
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Journal of business research : JBR
5
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of sports marketing & sponsorship
2
Corporate communications : an international journal
1
European journal of marketing
1
European journal of marketing : EJM
1
Health marketing quarterly
1
International journal of business excellence : IJBEX
1
International journal of consumer studies
1
International journal of sport management and marketing : IJSMM
1
Journal for global business advancement : JGBA
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of hospitality marketing & management
1
Journal of international marketing
1
Journal of internet commerce
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing management : MM
1
Journal of promotion management : innovations in planning and applied research
1
Journal of retailing and consumer services
1
Technological forecasting & social change : an international journal
1
The international journal of bank marketing : IJBM
1
The journal of consumer marketing
1
The journal of product & brand management
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ECONIS (ZBW)
29
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1
From one to five stars : an exploratory study of how consumer reviews and digital
brand
identity
shape maternal pediatrician selection
Bradshaw, Amanda S.
- In:
Health marketing quarterly
40
(
2023
)
3
,
pp. 248-270
Persistent link: https://www.econbiz.de/10014333892
Saved in:
2
You or an imposter? : how to protect
brand
identity
in a business-to-business context?
Shankar, Amit
;
Kumar, Aman
;
Behl, Abhishek
;
Pereira, Vijay
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 93-105
Persistent link: https://www.econbiz.de/10014456188
Saved in:
3
Esports fan identity toward sponsor-sponsee relationship : an understanding of the role-based identity
Calapez, André
;
Ribeiro, Tiago
;
Almeida, Victor
; …
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
1
,
pp. 42-66
Persistent link: https://www.econbiz.de/10014504792
Saved in:
4
Identity expressiveness in marketing : review and future research agenda
Zhu, Dandan
;
Michaelidou, Nina
;
Dewsnap, Belinda
; …
- In:
European journal of marketing
58
(
2024
)
1
,
pp. 143-216
Persistent link: https://www.econbiz.de/10014466298
Saved in:
5
Corporate sustainable
brand
identity
work and network embeddedness : learnings from Better Place (2007–2013)
Andersen, Poul Houman
;
Åberg, Susanne
;
Bujac, Andreea I.
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 526-538
Persistent link: https://www.econbiz.de/10014455362
Saved in:
6
Brand new : how visual context shapes initial response to logos and corporate visual identity systems
Wertz, Robert A.
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1388-1398
Persistent link: https://www.econbiz.de/10014485578
Saved in:
7
Why do consumers prefer a hometown geographical indication brand? : exploring the role of consumer identification with the brand and psychological ownership
Zhang, Gangren
;
Wang, Cheng Lu
;
Liu, Jiaojiao
;
Zhou, Liying
- In:
International journal of consumer studies
47
(
2023
)
1
,
pp. 74-85
Persistent link: https://www.econbiz.de/10014246598
Saved in:
8
Systematic review and bibliometric analysis of the relationship between social identity theory and purchase intention in the past, present, and future
Tuong-Vi Thi Tran
;
Ha, Minh-Tri Ha
;
Quang Nhut Ho
;
Nhu …
- In:
Journal for global business advancement : JGBA
15
(
2022
)
6
,
pp. 782-813
Persistent link: https://www.econbiz.de/10014375420
Saved in:
9
Ethnic
brand
identity
work : responding to authenticity tensions through celebrity endorsement in brand digital self-presentation
Chatzopoulou, Elena
;
Navazhylava, Kseniya
- In:
Journal of business research : JBR
142
(
2022
),
pp. 974-987
Persistent link: https://www.econbiz.de/10013169476
Saved in:
10
Organizational-level visual identity : an integrative literature review
Gregersen, Magnus Kristian
;
Johansen, Trine Susanne
- In:
Corporate communications : an international journal
27
(
2022
)
3
,
pp. 441-456
Persistent link: https://www.econbiz.de/10013384913
Saved in:
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