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~subject:"Personality psychology"
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Personality psychology
Consumer behaviour
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Sauer, Nicola E.
3
Bauer, Florian
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Bobovnicky, Artur
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Eisend, Martin
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Matzler, Kurt
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Ratneshwar, Srinivasan
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Marketing letters : a journal of research in marketing
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Tourism management : research, policies, practice
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ECONIS (ZBW)
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Brand personality and culture : the role of cultural differences on the impact of brand personality perceptions on tourists' visit intentions
Matzler, Kurt
;
Strobl, Andreas
;
Sauer, Nicola E.
; …
- In:
Tourism management : research, policies, practice
52
(
2016
),
pp. 507-520
Persistent link: https://www.econbiz.de/10011419295
Saved in:
2
Brand personality: a meta-analytic review of antecedents and consequences
Eisend, Martin
;
Sauer, Nicola E.
- In:
Marketing letters : a journal of research in marketing
24
(
2013
)
3
,
pp. 205-216
Persistent link: https://www.econbiz.de/10009786900
Saved in:
3
Drivers of consumer-brand identification
Sauer, Nicola E.
;
Ratneshwar, Srinivasan
;
Sen, Sankar
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
4
,
pp. 406-418
Persistent link: https://www.econbiz.de/10009684889
Saved in:
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