Zenker, Sebastian; Beckmann, Suzanne C. - In: Journal of Place Management and Development 6 (2013) 1, pp. 6-17
groups and develop strategies for advanced place brand management. The aim of this paper is to assess the important … generalizability of the results. However, the focus was on measuring for the first time the difference in the place brand perception of … different target group and the results helps to understand how an advanced place brand management could deal with this challenge …