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~subject:"Positive word of mouth"
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Search: subject:"positive word of mouth"
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Positive word of mouth
Viral marketing
49
Virales Marketing
49
Consumer behaviour
45
Konsumentenverhalten
45
Beziehungsmarketing
27
Relationship marketing
27
Customer satisfaction
22
Kundenzufriedenheit
22
Dienstleistungsqualität
16
Service quality
16
Brand management
14
Markenführung
14
positive word-of-mouth
13
Brand image
12
Markenimage
12
Positive word-of-mouth
11
Confidence
10
Vertrauen
10
positive word of mouth
10
Brand
7
Markenartikel
7
Brand loyalty
6
Social Web
6
Social web
6
Beschwerdemanagement
5
Complaint management
5
Trust
5
Arbeitsverhalten
4
Arbeitszufriedenheit
4
Corporate Social Responsibility
4
Corporate social responsibility
4
Einzelhandel
4
Hospital
4
Job satisfaction
4
Krankenhaus
4
Markentreue
4
Positive Word of Mouth
4
Retail trade
4
Work behaviour
4
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Undetermined
11
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Article
11
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10
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English
10
Undetermined
1
Author
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Alhothali, Ghada Talat
2
Elgammal, Islam
2
Mavondo, Felix
2
Butcher, Ken
1
Cheng, Calvin
1
Chomvilailuk, Rojanasak
1
Dewnarain, Senika
1
Fang, Xiang
1
Grace (Byung-Hee) Yu
1
Gupta, Vishal
1
Huang, Yu-Shan
1
Johnen, Marius
1
Kaushal, Vikrant
1
Kumar, Vikas
1
Lee, Dong-Jin
1
Lee, Joseph Lok-Man
1
Liu, Hancheng
1
Liu, Ruping
1
Liu, Vanessa
1
Mittal, Shweta
1
Motiani, Manoj
1
Ramkissoon, Haywantee
1
Rellilng, Marleen
1
Safeer, Asif Ali
1
Sattler, Henrik
1
Schnittka, Oliver
1
Sorrentino, Annarita
1
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Journal of Islamic marketing
2
Journal of retailing and consumer services
2
Asia Pacific journal of marketing and logistics
1
IIMB management review
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of hospitality marketing & management
1
Social Indicators Research
1
The journal of product & brand management
1
The journal of services marketing
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ECONIS (ZBW)
10
RePEc
1
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date (oldest first)
1
Effect of green advertising attitude on collectivist consumer behavior : an integrative approach
Lee, Joseph Lok-Man
;
Liu, Vanessa
;
Cheng, Calvin
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
12
,
pp. 3008-3031
Persistent link: https://www.econbiz.de/10014486567
Saved in:
2
Sustainability of religious travel and tourism : a profile deviation perspective
Alhothali, Ghada Talat
;
Mavondo, Felix
;
Elgammal, Islam
- In:
Journal of Islamic marketing
14
(
2023
)
6
,
pp. 1551-1576
Persistent link: https://www.econbiz.de/10014314714
Saved in:
3
Segmenting Umrah performers based on outcomes behaviors : a cluster analysis perspective
Elgammal, Islam
;
Alhothali, Ghada Talat
;
Sorrentino, …
- In:
Journal of Islamic marketing
14
(
2023
)
3
,
pp. 871-891
, hedonic and convenience value and the visitors' outcome behaviors [i.e. intention to revisit and
positive
word
of
mouth
(PWOM …
Persistent link: https://www.econbiz.de/10013536434
Saved in:
4
Role of corporate social responsibility authenticity in developing perceived brand loyalty : a consumer perceptions paradigm
Safeer, Asif Ali
;
Liu, Hancheng
- In:
The journal of product & brand management
32
(
2023
)
2
,
pp. 330-342
Persistent link: https://www.econbiz.de/10013552963
Saved in:
5
Necessary evil : a strategy to manage dysfunctional customer behavior
Huang, Yu-Shan
;
Fang, Xiang
;
Liu, Ruping
- In:
The journal of services marketing
36
(
2022
)
5
,
pp. 741-753
Persistent link: https://www.econbiz.de/10013407597
Saved in:
6
Examining the linkages between employee brand love, affective commitment,
positive
word-of-mouth
, and turnover intentions : a social identity theory perspective
Mittal, Shweta
;
Gupta, Vishal
;
Motiani, Manoj
- In:
IIMB management review
34
(
2022
)
1
,
pp. 7-17
Persistent link: https://www.econbiz.de/10014266971
Saved in:
7
Perceived brand authenticity and social exclusion as drivers of psychological brand ownership
Kumar, Vikas
;
Kaushal, Vikrant
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012581919
Saved in:
8
Social customer relationship management : a customer perspective
Dewnarain, Senika
;
Ramkissoon, Haywantee
;
Mavondo, Felix
- In:
Journal of hospitality marketing & management
30
(
2021
)
6
,
pp. 673-698
Persistent link: https://www.econbiz.de/10012596499
Saved in:
9
Each can help or hurt : negative and
positive
word
of
mouth
in social network brand communities
Rellilng, Marleen
;
Schnittka, Oliver
;
Sattler, Henrik
; …
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
1
,
pp. 42-58
Persistent link: https://www.econbiz.de/10011490805
Saved in:
10
Evaluating the effect of corporate social responsibility communication on mobile telephone customers
Chomvilailuk, Rojanasak
;
Butcher, Ken
- In:
Journal of retailing and consumer services
33
(
2016
),
pp. 164-170
Persistent link: https://www.econbiz.de/10011598733
Saved in:
1
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