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~subject:"Preismanagement"
~subject:"USA"
~type_genre:"Book section"
~type_genre:"Reprint"
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Preismanagement
USA
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850
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The economics of forest disturbances : wildfires, storms, and invasive species
9
Erfolgsstrategien für die Mitte - Perspektiven aus Marktforschung, Praxis und Wissenschaft : Dokumentation des Führungsgesprächs vom 7. November 2008
4
Markenführung im Billigzeitalter : Wertevernichtung - Spirale ohne Ende
3
Trademark litigation : pragmatic tactics and techniques of winning
3
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
2
Brand management ; Vol. 1
2
Cross-cultural and critical perspectives on brands
2
Exzellenz in Markenmanagement und Vertrieb : Grundlagen und Erfahrungen
2
Marketing and management sciences : proceedings of the International Conference on ICMMS 2008
2
Multichannel marketing ecosystems : [creating connected customer experiences]
2
Scanner data and price indexes
2
Trademarks, brands, and competitiveness
2
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
1
Advances in electronic marketing
1
Applications of location analysis
1
Brand management ; Vol. 4
1
Brands and brand management : contemporary research perspectives
1
Breaking new ground in theory and practice
1
Consumer brand relationships : meaning, measuring, managing
1
Contemporary consumer culture theory
1
Design thinking : integrating innovation, customer experience and brand value
1
Disrupt together : how teams consistently innovate
1
Engaging consumers through branded entertainment and convergent media
1
Enhancing knowledge development in marketing ; Vol. 21
1
Essays in empirical industrial organization: applications of structural models in the retailing industry
1
European pork chains : diversity and quality challenges in consumer-oriented production and distribution
1
Handbook of partial least squares : concepts, methods and applications
1
Handbook of pricing research in marketing
1
Handbook of research in international marketing
1
Identitätsbasierte Luxusmarkenführung : Grundlagen - Strategien - Controlling
1
International advertising and communication : current insights and empirical findings
1
International marketing ; Vol. 2
1
International marketing in the fast changing world
1
Kommunikationsmanagement im Wandel : Beiträge aus 10 Jahren =mcminstitute
1
Marketing accountability for marketing and non-marketing outcomes
1
Marketing in Forschung und Praxis : [Jubiläumsausgabe zum 40-jährigen Bestehen der Arbeitsgemeinschaft für Marketing]
1
Marketinginnovationen erfolgreich gestalten
1
Memorable customer experiences : a research anthology
1
Neue Entwicklungen im Rechnungswesen : Prozesse optimieren, Berichtswesen anpassen, Kosten senken
1
New empirical industrial organization & the food system
1
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The profitability of store brand introductions by e-commerce platforms selling competing national brands
Karray, Salma
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 62-69)
.
2022
Persistent link: https://www.econbiz.de/10013281242
Saved in:
2
Price-quality relationships for products with and without private labels
Boyle, Peter J.
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 70-73)
.
2022
Persistent link: https://www.econbiz.de/10013281244
Saved in:
3
What drives brand equity? : a comprehensive study of price and volume premiums
Zhu, John Jianjun
;
Gruca, Thomas S.
;
Rego, Lopo L.
- In:
Marketing accountability for marketing and …
,
(pp. 75-109)
.
2021
Persistent link: https://www.econbiz.de/10012653809
Saved in:
4
From a distinctive sign to an exchangeable asset : exploring the U.S. market for trademark licensing
Ferrucci, Edoardo
;
Leone, Maria Isabella
;
Romagnoli, Manuel
- In:
Trademarks and their role in innovation, …
,
(pp. 97-123)
.
2021
Persistent link: https://www.econbiz.de/10012597133
Saved in:
5
An empirical investigation of store brands and their role to mitigate brand manufacturer price increases
Kotschedoff, Marco
- In:
Essays in empirical industrial organization: …
,
(pp. 69-107)
.
2019
Persistent link: https://www.econbiz.de/10012056012
Saved in:
6
The impact of pricing on consumer decision-making for and evaluations of premium private labeled brands in grocery retailing
Steinmann, Sascha
;
Fonferek, Katharina-Maria
; …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 143-149)
.
2018
Persistent link: https://www.econbiz.de/10013277500
Saved in:
7
Brand doings in a performative perspective : an analysis of conceptual brand discourses
Bode, Matthias
;
Kjeldgaard, Dannie
- In:
Contemporary consumer culture theory
,
(pp. 251-282)
.
2017
Persistent link: https://www.econbiz.de/10011666520
Saved in:
8
Product placement in the pharmaceutical industry : the case of Sinemet in ER
Rubia Orti, Jose Enrique de la
;
Giner Larza, Eva Maria
; …
- In:
Engaging consumers through branded entertainment and …
,
(pp. 170-188)
.
2015
Persistent link: https://www.econbiz.de/10011389602
Saved in:
9
Perceived quality of Asian brands by US consumers : case of cosmetic brand using age as a moderator
Southworth, Sarah
;
Kim, Minjeong
- In:
International marketing in the fast changing world
,
(pp. 235-253)
.
2015
Persistent link: https://www.econbiz.de/10011416191
Saved in:
10
The personality of brand lovers
Rauschnabel, Philipp A.
;
Ahuvia, Aaron
;
Ivens, Björn Sven
- In:
Consumer brand relationships : meaning, measuring, managing
,
(pp. 108-122)
.
2015
Persistent link: https://www.econbiz.de/10011279721
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