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~subject:"Preismanagement"
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Search: subject_exact:"Produktportfolio"
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Subject
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Preismanagement
Product management
903
Produktmanagement
903
Innovation
150
Theorie
129
Theory
129
USA
93
United States
93
Deutschland
87
Germany
87
Innovation management
85
Innovationsmanagement
85
New product development
84
Produktentwicklung
84
Consumer behaviour
79
Konsumentenverhalten
78
Product life cycle
77
Produktlebenszyklus
77
Marketing management
71
Marketingmanagement
71
Portfolio selection
65
Portfolio-Management
65
Product design
58
Produktgestaltung
58
Brand management
53
Markenführung
53
Automotive industry
50
Kfz-Industrie
50
Strategic management
46
Strategisches Management
46
Pricing strategy
44
Beziehungsmarketing
41
Relationship marketing
41
Product
37
Produkt
37
Productivity
29
Produktivität
29
Erfolgsfaktor
27
Product quality
27
Produktqualität
27
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Undetermined
3
Free
1
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Article
Book / Working Paper
44
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Article in journal
37
Aufsatz in Zeitschrift
37
Aufsatz im Buch
7
Book section
7
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English
33
German
11
Author
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D'Aveni, Richard A.
2
Engelke, Jan
2
Michel, Stefan
2
Pethig, Rüdiger
2
Simon, Hermann
2
Alpert, Frank
1
Amaldoss, Wilfred
1
Andergassen, Rainer
1
Arora, Raj
1
Bakharev, Volodymyr V.
1
Barreda Tarrazona, Iván J.
1
Bauer, Christoph
1
Bouhtou, Mustapha
1
Boutsouki, Christina
1
Cadre, Hélène le
1
Candela, Guido
1
Chevalier, Judith A.
1
Clement, Michel
1
Crawford, Gregory S.
1
Cäsar, Marc
1
Dauber, Markus
1
Dittrich, Koen
1
Dobson, Paul
1
Draganska, Michaela
1
Eichner, Thomas
1
Figini, Paolo
1
Fong, Duncan K. H.
1
Froeb, Luke M.
1
Gandhi, Amit
1
García Gallego, Aurora
1
Gaul, Wolfgang
1
Georgantzís, Nikolaos
1
Gerstner, Eitan
1
Goolsbee, Austan
1
Harlie, M.
1
Heitmann, Mark
1
Herrmann, Andreas
1
Iyer, Ganesh
1
Jain, Dipak
1
Jain, Sanjay
1
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Harvard business review : HBR
2
Harvard-Business-Manager : das Wissen der Besten
2
Journal of economics & management strategy : JEMS
2
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
2
Asia Pacific journal of marketing and logistics
1
BWL-Wissen zur Existenzgründung
1
Bank 2025 : digital meets stationär
1
Business strategy series
1
Creativity and innovation management
1
Die Betriebswirtschaft : DBW
1
FinanzArchiv : European journal of public finance
1
Finanzpolitik und Umwelt : [... 45. Arbeitstagung des Finanzwissenschaftlichen Ausschusses vom 23. bis 25. Mai 2002 in Klagenfurt ...]
1
Information systems and e-business management : ISeB
1
International journal of business policy and economics
1
International journal of ecological economics & statistics
1
International journal of management innovation systems : IJMIS
1
International journal of retail & distribution management
1
Journal of business market management : jbm
1
Journal of economic theory
1
Journal of historical research in marketing
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Manufacturing & service operations management : M & SOM
1
Marketing letters : a journal of research in marketing
1
Netnomics
1
Operations research proceedings 2004 : selected papers of the annual international conference of the German Operations Research Society (GOR) ; Tilburg, September 1 - 3, 2004
1
Praktiker-Handbuch Basel II : Kreditrisiko, operationelles Risiko, Überwachung, Offenlegung
1
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
1
Psychology & marketing
1
Quantitative marketing and economics : QME
1
The Rand journal of economics
1
The journal of consumer marketing
1
The journal of industrial economics
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
The quarterly journal of economics
1
Tourism management : research, policies, practice
1
Ökonomie der Musikindustrie
1
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ECONIS (ZBW)
44
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1
The role of brand loyalty & image development integrated with brand awareness, service quality, product strategy & price strategy : an persfective Asia
Harlie, M.
;
Periyadi
;
Zulfikar, Rizka
;
Permana, Yudi
- In:
International journal of management innovation systems …
6
(
2021
)
1
,
pp. 1-16
Persistent link: https://www.econbiz.de/10012647926
Saved in:
2
Sales management of the chain retail establishments
Zolotukhina, Elena B.
;
Bakharev, Volodymyr V.
; …
- In:
International journal of business policy and economics
14
(
2021
)
1
,
pp. 1-9
Persistent link: https://www.econbiz.de/10013191903
Saved in:
3
An analysis of product strategy in cloud transition considering SaaS customization
Xiao, Zhongdong
;
Shu, Wenjun
;
Owusu, Abigail Osei
- In:
Information systems and e-business management : ISeB
19
(
2021
)
1
,
pp. 281-311
Persistent link: https://www.econbiz.de/10012487965
Saved in:
4
Die vier Phasen des Pricing-Prozesses in der digitalen Welt
Bauer, Christoph
;
Dauber, Markus
- In:
Bank 2025 : digital meets stationär
,
(pp. 99-108)
.
2017
Persistent link: https://www.econbiz.de/10011694414
Saved in:
5
Market segmentation and pricing strategies based on product platform
Su, Qin
;
Liu, Weiyan
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
1
,
pp. 183-199
Persistent link: https://www.econbiz.de/10011613346
Saved in:
6
Erschließen Sie ihrem Unternehmen neue Werte
Michel, Stefan
- In:
Harvard-Business-Manager : das Wissen der Besten
37
(
2015
)
2
,
pp. 32-41
Persistent link: https://www.econbiz.de/10010484920
Saved in:
7
Capture more value
Michel, Stefan
- In:
Harvard business review : HBR
92
(
2014
)
10
,
pp. 78-85
Persistent link: https://www.econbiz.de/10010417523
Saved in:
8
Marketingkonzept im Gründungsbetrieb
Lötters, Christine
- In:
BWL-Wissen zur Existenzgründung
,
(pp. 323-347)
.
2014
Persistent link: https://www.econbiz.de/10010344250
Saved in:
9
An economic model for tourism destinations : product sophistication and price coordination
Andergassen, Rainer
;
Candela, Guido
;
Figini, Paolo
- In:
Tourism management : research, policies, practice
37
(
2013
),
pp. 86-98
Persistent link: https://www.econbiz.de/10009761268
Saved in:
10
Relaunch-Aktivitäten in der Entgeltpolitik
Pepels, Werner
- In:
Praxishandbuch Relaunch : Potenziale vorhandener Marken …
,
(pp. 145-164)
.
2013
Persistent link: https://www.econbiz.de/10011447464
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