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Preismanagement
OR in marketing
83
Theorie
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Karray, Salma
2
Martín Herrán, Guiomar
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European journal of operational research : EJOR
16
International journal of production economics
2
International journal of production research
1
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ECONIS (ZBW)
19
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Optimal promotional mix and pricing when faced with uncertain product value
Wang, Ruibing
;
Wang, Qiao
;
Chiang, Wei-yu Kevin
- In:
European journal of operational research : EJOR
313
(
2024
)
2
,
pp. 637-651
Persistent link: https://www.econbiz.de/10014456616
Saved in:
2
Signaling quality through price guarantee window for technology-related products
Li, Zhiguo
;
Xie, Faqi
;
Zhang, Han
;
Zhang, Hongwu
- In:
European journal of operational research : EJOR
313
(
2024
)
2
,
pp. 669-677
Persistent link: https://www.econbiz.de/10014456621
Saved in:
3
Dynamic pricing in the presence of strategic consumers with 'experience-in-store-and-buy-online’
Cao, Erbao
;
Luo, Haodong
;
Ma, Yuan
;
Lü, Kevin
- In:
International journal of production research
61
(
2023
)
20
,
pp. 6873-6890
Persistent link: https://www.econbiz.de/10014383263
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4
Manufacturer's product line selling strategy and add-on policy in product sharing
Zhang, Yu
;
Huang, Min
;
Tian, Lin
;
Cai, Gangshu
;
Jin, Delong
- In:
European journal of operational research : EJOR
308
(
2023
)
3
,
pp. 1332-1343
Persistent link: https://www.econbiz.de/10014311900
Saved in:
5
Pricing and lot-sizing decisions on buy-now-and-pay-later installments through a product life cycle
Feng, Lin
;
Teng, Jinn-Tsair
;
Zhou, Fangting
- In:
European journal of operational research : EJOR
306
(
2023
)
2
,
pp. 754-763
Persistent link: https://www.econbiz.de/10014279087
Saved in:
6
Managing quality and pricing during a product recall : an analysis of pre-crisis, crisis and post-crisis regimes
Mukherjee, Arka
;
Carvalho, Margarida
;
Zaccour, Georges
- In:
European journal of operational research : EJOR
307
(
2023
)
1
,
pp. 406-420
Persistent link: https://www.econbiz.de/10014293013
Saved in:
7
The impact of a store brand introduction in a supply chain with competing manufacturers : the strategic role of pricing and advertising decision timing
Karray, Salma
;
Martín Herrán, Guiomar
- In:
International journal of production economics
244
(
2022
),
pp. 1-19
Persistent link: https://www.econbiz.de/10013185374
Saved in:
8
Advertising, goodwill, and the Veblen effect
Chenavaz, Régis Y.
;
Eynan, Amit
- In:
European journal of operational research : EJOR
289
(
2021
)
2
,
pp. 676-682
Persistent link: https://www.econbiz.de/10012416825
Saved in:
9
Configuring and pricing smart coproductive services
Sivakumar, S
;
Mahadevan, B.
- In:
European journal of operational research : EJOR
294
(
2021
)
2
,
pp. 779-789
Persistent link: https://www.econbiz.de/10012595908
Saved in:
10
On sales effort and pricing decisions under alternative risk criteria
Li, Xiang
;
Qi, Xiangtong
;
Li, Yongjian
- In:
European journal of operational research : EJOR
293
(
2021
)
2
,
pp. 603-614
Persistent link: https://www.econbiz.de/10012513227
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