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~subject:"Print advertising"
~type_genre:"Article in journal"
~type_genre:"Handbuch"
~type_genre:"Mehrbändiges Werk"
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Print advertising
Advertising planning
293
Werbeplanung
293
Advertising effects
101
Werbewirkung
101
Advertising
64
Werbung
64
Consumer behaviour
43
Konsumentenverhalten
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USA
42
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42
Marketing management
34
Marketingmanagement
34
Internet marketing
31
Online-Marketing
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Theorie
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Markenführung
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Advertising media
23
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Germany
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Brand image
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Psychology of advertising
16
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Markenartikel
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Preismanagement
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Pricing strategy
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Chandra, Ambarish
2
Calder, Bobby J.
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Chang, Chun-tuan
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Dahlén, Micael
1
Dardis, Frank E.
1
Kaiser, Ulrich
1
Malthouse, Edward C.
1
Manzur, Enrique
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Martin, Brett A. S.
1
Rosengren, Sara
1
Schimmelpfennig, Christian
1
Shen, Fuyuan
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Tomczak, Torsten
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Törn, Fredrik
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Uribe, Rodrigo
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International journal of advertising : the quarterly review of marketing communications
2
Journal of advertising : official publication of the American Academy of Advertising
2
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of consumer behaviour : an international research review
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Journal of global marketing
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Management science : journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
9
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1
The use of different endorser types in advertising : a content analysis of magazine advertisements
Schimmelpfennig, Christian
- In:
Journal of global marketing
32
(
2019
)
3
,
pp. 139-153
Persistent link: https://www.econbiz.de/10012201019
Saved in:
2
Targeted advertising in magazine markets and the advent of the Internet
Chandra, Ambarish
;
Kaiser, Ulrich
- In:
Management science : journal of the Institute for …
60
(
2014
)
7
,
pp. 1829-1843
Persistent link: https://www.econbiz.de/10010399427
Saved in:
3
Missing ingredients in cause-related advertising : the right formula of execution style and cause framing
Chang, Chun-tuan
- In:
International journal of advertising : the quarterly …
31
(
2012
)
2
,
pp. 231-256
Persistent link: https://www.econbiz.de/10009744453
Saved in:
4
Sample size in content analysis of advertising : the case of Chilean consumer magazines
Uribe, Rodrigo
;
Manzur, Enrique
- In:
International journal of advertising : the quarterly …
31
(
2012
)
4
,
pp. 907-920
Persistent link: https://www.econbiz.de/10009674955
Saved in:
5
Media placement versus advertising execution
Malthouse, Edward C.
;
Calder, Bobby J.
- In:
International journal of market research : JMRS ; the …
52
(
2010
)
2
,
pp. 217-230
Persistent link: https://www.econbiz.de/10003970836
Saved in:
6
Targeted advertising : the role of subscriber characteristics in media markets
Chandra, Ambarish
- In:
The journal of industrial economics
57
(
2009
)
1
,
pp. 58-84
Persistent link: https://www.econbiz.de/10003814871
Saved in:
7
Effects of susceptibility to normative influence and type of testimonial on attitudes toward print advertising
Martin, Brett A. S.
;
Wentzel, Daniel
;
Tomczak, Torsten
- In:
Journal of advertising : official publication of the …
37
(
2008
)
1
,
pp. 29-43
Persistent link: https://www.econbiz.de/10003708161
Saved in:
8
The influence of evidence type and product involvement on message-framing effects in advertising
Dardis, Frank E.
;
Shen, Fuyuan
- In:
Journal of consumer behaviour : an international …
7
(
2008
)
3
,
pp. 222-238
Persistent link: https://www.econbiz.de/10003740932
Saved in:
9
Could placing ads wrong be right? : advertising effects of thematic incongruence
Dahlén, Micael
;
Rosengren, Sara
;
Törn, Fredrik
; …
- In:
Journal of advertising : official publication of the …
37
(
2008
)
3
,
pp. 57-67
Persistent link: https://www.econbiz.de/10003766364
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