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~subject:"Print advertising"
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Print advertising
Verkaufsförderung
1,920
Sales promotion
1,919
Consumer behaviour
887
Konsumentenverhalten
887
Sales-promotion
409
Preismanagement
328
Pricing strategy
328
Einzelhandel
298
Retail trade
290
Theorie
237
Theory
235
promotions
235
Marketingmanagement
201
Werbung
194
Werbewirkung
193
Marketing management
192
Advertising effects
191
Advertising
171
Beziehungsmarketing
168
Relationship marketing
168
Marketing
167
USA
161
Deutschland
157
United States
155
Promotions
144
Germany
143
Markenführung
134
Brand management
133
Internet marketing
133
Online-Marketing
133
Verkauf
131
Online retailing
128
Online-Handel
128
Selling
121
Rabatt
111
Rebate
109
Salespeople
100
Verkaufspersonal
100
Markenartikel
86
Ladengestaltung
85
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12
French
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Pieters, Rik
2
Wedel, Michel
2
Zhang, Jie
2
Bogomolova, Svetlana
1
Ceylan, Aylin
1
Corsi, Armando
1
Das, Enny
1
DeRoos, Nicolas
1
Dejong, Penelope F.
1
Fennis, Bob Michaël
1
Franke, George R.
1
Fransen, Marieke L.
1
Gillet, Marie
1
Harrison, Paul
1
Huhmann, Bruce A.
1
Joseph, Joshy
1
Lees, Gavin
1
Lepkowska-White, Elzbieta
1
Lockshin, Lawrence S.
1
Lu, Qiang
1
MacQuilken, Lisa
1
Mothersbaugh, David L.
1
Parsons, Amy
1
Polonsky, Michael J.
1
Robertson, Nichola
1
Rossiter, John R.
1
Singh, Sonika
1
Sivakumaran, Bharadhwaj
1
Smidts, Ale
1
Tan, Pei Jie
1
Tanusondjaja, Arry
1
Villani, Christopher
1
Watson, Stevie
1
Winchester, Maxwell
1
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Journal of business research : JBR
3
Journal of promotion management : JPM
2
Consommateurs & consommation : XVIIe-XXIe siècle : regards franco-espagnols
1
International journal of advertising : the review of marketing communications
1
Journal of consumer behaviour : an international research review
1
Journal of international consumer marketing
1
Journal of marketing research : JMR
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of retailing
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
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ECONIS (ZBW)
13
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1
Effects of online and offline advertising and their synergy on direct telephone sales
Lu, Qiang
;
Singh, Sonika
;
DeRoos, Nicolas
- In:
Journal of retailing
99
(
2023
)
3
,
pp. 337-352
Persistent link: https://www.econbiz.de/10014461656
Saved in:
2
Audit and benchmarking of supermarket catalog composition in five countries
Tan, Pei Jie
;
Tanusondjaja, Arry
;
Corsi, Armando
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
3
,
pp. 589-616
Persistent link: https://www.econbiz.de/10014295239
Saved in:
3
An investigation of the success of targeting newspapers and efficiency of advertising in Ireland
Winchester, Maxwell
;
Lees, Gavin
- In:
Journal of promotion management : JPM
22
(
2016
)
5
,
pp. 620-636
Persistent link: https://www.econbiz.de/10011631924
Saved in:
4
Consumer perceptions of bundles and time-limited promotion deals : do contracts matter?
MacQuilken, Lisa
;
Robertson, Nichola
;
Polonsky, Michael J.
- In:
Journal of consumer behaviour : an international …
14
(
2015
)
3
,
pp. 145-157
Persistent link: https://www.econbiz.de/10011376281
Saved in:
5
Pratiques et relations commerciales entre boutiquiers et consommateurs bisontins au XIXe siècle
Gillet, Marie
- In:
Consommateurs & consommation : XVIIe-XXIe siècle : …
,
(pp. 173-194)
.
2015
Persistent link: https://www.econbiz.de/10011495895
Saved in:
6
Cross promotion of web references in print ads : are advertisers attempting to engage consumers?
Lepkowska-White, Elzbieta
;
Parsons, Amy
;
Ceylan, Aylin
- In:
Journal of research in interactive marketing : …
8
(
2014
)
4
,
pp. 309-326
Persistent link: https://www.econbiz.de/10010433942
Saved in:
7
Print advertising : celebrity presenters
Rossiter, John R.
;
Smidts, Ale
- In:
Journal of business research : JBR
65
(
2012
)
6
,
pp. 874-879
Persistent link: https://www.econbiz.de/10009552414
Saved in:
8
Print advertising : vivid content
Fennis, Bob Michaël
;
Das, Enny
;
Fransen, Marieke L.
- In:
Journal of business research : JBR
65
(
2012
)
6
,
pp. 861-864
Persistent link: https://www.econbiz.de/10009552427
Saved in:
9
Print advertising : executional factors and the RPB Grid
Huhmann, Bruce A.
;
Franke, George R.
;
Mothersbaugh, David L.
- In:
Journal of business research : JBR
65
(
2012
)
6
,
pp. 849-854
Persistent link: https://www.econbiz.de/10009552440
Saved in:
10
Ethical responses to public allegations of skin tone manipulation in print advertising : consumer indifference or consumer concern?
Watson, Stevie
;
Dejong, Penelope F.
- In:
Journal of promotion management : JPM
17
(
2011
)
4
,
pp. 396-406
Persistent link: https://www.econbiz.de/10009422514
Saved in:
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