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~subject:"Product placement"
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Search: subject:"Prominence"
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Product placement
Konsumentenverhalten
54
Consumer behaviour
53
Brand image
33
Markenimage
33
Prominence
29
Brand management
27
Markenführung
27
prominence
25
Brand prominence
18
Advertising effects
17
Werbewirkung
17
Theorie
14
Internet marketing
13
Online-Marketing
13
Theory
13
Brand
12
Luxury goods
12
Luxusgüter
12
Markenartikel
12
Experiment
10
Product Placement
10
Suchtheorie
10
brand prominence
10
Informationskosten
9
Search theory
9
Information costs
8
Advertising
7
Decision
7
Entscheidung
7
Werbung
7
Game theory
6
Social Web
6
Social web
6
Spieltheorie
6
consumer search
6
insiders
6
mergers
6
outsiders
6
Computerspiel
5
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Undetermined
8
Free
1
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Article
10
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10
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English
10
Author
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Chan, Fanny Fong Yee
2
Dens, Nathalie
2
Lowe, Ben
2
Pelsmacker, Patrick de
2
Petrovici, Dan
2
Verhellen, Yann
2
Bang, Hye Jin
1
Chan, Fong Yee
1
Chen, Huan
1
Choi, Dongwon
1
Cuesta, U.
1
Cárdaba, Miguel A. M.
1
Fernández Pardo, Ana
1
Güngör, Ayşegül Sağkaya
1
Keib, Kate M.
1
Lee, Yen-I
1
Li, Yongfa
1
Martinez, L.
1
Song, Sigen
1
Vashisht, Devika
1
Wang, Cheng Lu
1
Wang, Ye
1
Wojdynski, Bartosz W.
1
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International journal of internet marketing and advertising : IJIMA
1
International marketing review
1
Journal of business research : JBR
1
Journal of electronic commerce research : JECR
1
Journal of global fashion marketing : JGfM
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Management research review
1
Marketing intelligence & planning
1
Marketing letters : a journal of research in marketing
1
The journal of product & brand management
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ECONIS (ZBW)
10
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1
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10
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1
Make it part of the story : the role of product placement
prominence
and integration in fashion and beauty blogs among young digital natives
Cárdaba, Miguel A. M.
;
Fernández Pardo, Ana
;
Martinez, L.
- In:
Journal of global fashion marketing : JGfM
14
(
2023
)
2
,
pp. 157-172
Persistent link: https://www.econbiz.de/10014290744
Saved in:
2
Configurating product placement
prominence
on brand memory : what counts and what does not?
Song, Sigen
;
Chan, Fong Yee
;
Li, Yongfa
;
Wang, Cheng Lu
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 600-617
Persistent link: https://www.econbiz.de/10014281357
Saved in:
3
Did you read the news before playing the advergame? : the effects of priming, persuasion knowledge and placement strength on brand attitude and recall in advergames
Güngör, Ayşegül Sağkaya
- In:
International journal of internet marketing and …
14
(
2020
)
2
,
pp. 113-134
Persistent link: https://www.econbiz.de/10012252806
Saved in:
4
The influence of dialogic engagement and
prominence
on visual product placement in virtual reality videos
Wang, Ye
;
Chen, Huan
- In:
Journal of business research : JBR
100
(
2019
),
pp. 493-502
Persistent link: https://www.econbiz.de/10012024000
Saved in:
5
How brand disclosure timing and brand
prominence
influence consumer's intention to share branded entertainment content
Choi, Dongwon
;
Bang, Hye Jin
;
Wojdynski, Bartosz W.
; …
- In:
Journal of interactive marketing : a quarterly …
42
(
2018
),
pp. 18-31
Persistent link: https://www.econbiz.de/10011873129
Saved in:
6
How gamers process in-game brand placements under different game-involvement conditions
Vashisht, Devika
- In:
Management research review
40
(
2017
)
4
,
pp. 471-490
Persistent link: https://www.econbiz.de/10011707377
Saved in:
7
Antecedents of product placement effectiveness across cultures
Chan, Fanny Fong Yee
;
Petrovici, Dan
;
Lowe, Ben
- In:
International marketing review
33
(
2016
)
1
,
pp. 5-24
Persistent link: https://www.econbiz.de/10011540150
Saved in:
8
Do I know you? : how brand familiarity and perceived fit affect consumers' attitudes towards brands placed in movies
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
3
,
pp. 461-471
Persistent link: https://www.econbiz.de/10011537265
Saved in:
9
Processing of product placements and brand persuasiveness
Chan, Fanny Fong Yee
;
Lowe, Ben
;
Petrovici, Dan
- In:
Marketing intelligence & planning
34
(
2016
)
3
,
pp. 355-375
Persistent link: https://www.econbiz.de/10011570800
Saved in:
10
Consumer responses to brands placed in YouTube movies : the effect of
prominence
and endorser expertise
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of electronic commerce research : JECR
14
(
2013
)
4
,
pp. 287-303
Persistent link: https://www.econbiz.de/10010232563
Saved in:
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