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~subject:"Produkt"
~subject:"Service industry"
~type_genre:"Accompanied by computer file"
~type_genre:"Aufsatz im Buch"
~type_genre:"Kongress"
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The PDMA handbook of new product development
34
Management internationaler Dienstleistungsmarken : Konzepte und Methoden für einen nachhaltigen Internationalisierungserfolg
2
Marketing-Management und Unternehmensführung : Festschrift für Professor Dr. Richard Köhler zum 65. Geburtstag
1
Marketing-mix strategies - product strategy and promotion strategy
1
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ECONIS (ZBW)
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Entscheider erreichen : internationale Markenkommunikation bei Roland Berger
Oltmanns, Torsten
;
Diekmann, Christiane
- In:
Management internationaler Dienstleistungsmarken : …
,
(pp. 263-289)
.
2009
Persistent link: https://www.econbiz.de/10003786629
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2
Emotionen in der internationalen Markenkommunikation : das Beispiel der INTERSEROH AG
Stroese, Roland
- In:
Management internationaler Dienstleistungsmarken : …
,
(pp. 291-304)
.
2009
Persistent link: https://www.econbiz.de/10003786640
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3
New products : the factors that drive success
Cooper, Robert G.
-
2009
Persistent link: https://www.econbiz.de/10003836288
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4
Service productivity management : improving service performance using Data Envelopment Analysis (DEA) ; includes DEAFrontier software
Sherman, H. David
;
Zhu, Joe
-
2006
-
1. ed.
Persistent link: https://www.econbiz.de/10003326375
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5
New products : what separates the winners from the losers and what drives success
Cooper, Robert G.
- In:
The PDMA handbook of new product development
,
(pp. 3-28)
.
2005
Persistent link: https://www.econbiz.de/10003831443
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6
A new product's development strategy : formulation and implementation
Castellion, George
- In:
The PDMA handbook of new product development
,
(pp. 29-45)
.
2005
Persistent link: https://www.econbiz.de/10003831445
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7
New product portfolio planning and management
Patterson, Marvin L.
- In:
The PDMA handbook of new product development
,
(pp. 46-58)
.
2005
Persistent link: https://www.econbiz.de/10003831446
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8
Implementing product development
O'Connor, Paul
- In:
The PDMA handbook of new product development
,
(pp. 59-72)
.
2005
Persistent link: https://www.econbiz.de/10003831450
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9
Process ownership
Watson, W. M.
- In:
The PDMA handbook of new product development
,
(pp. 73-80)
.
2005
Persistent link: https://www.econbiz.de/10003831452
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10
The fuzzy front end for incremental, platform, and breakthrough products
Koen, Peter A.
- In:
The PDMA handbook of new product development
,
(pp. 81-91)
.
2005
Persistent link: https://www.econbiz.de/10003831454
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