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~subject:"Psychologie"
~type_genre:"Aufsatz im Buch"
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Search: subject_exact:"Neuroscience"
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Psychologie
Neuroscience
133
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131
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17
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17
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17
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16
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Wie Marken wirken : Impulse aus der Neuroökonomie für die Markenführung
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Cross-cultural and critical perspectives on brands
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Evolutionary psychology in the business sciences
1
Research companion to ethical behavior in organizations : constructs and measures
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Risk tolerance in financial decision making
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The nature of leadership
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ECONIS (ZBW)
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Related constructs and measures from beyond the field of ethics
Garrett, Lyndon E.
;
Klemme, Adrian K.
;
Wilkins, Alan L.
- In:
Research companion to ethical behavior in organizations …
,
(pp. 255-366)
.
2014
Persistent link: https://www.econbiz.de/10010439729
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2
The nature in leadership : evolutionary, biological, and social neuroscience perspectives
Van Vugt, Mark
- In:
The nature of leadership
,
(pp. 141-175)
.
2012
Persistent link: https://www.econbiz.de/10009269772
Saved in:
3
Cue management : using fitness cues to enhance advertising effectiveness
Vyncke, Patrick
- In:
Evolutionary psychology in the business sciences
,
(pp. 257-287)
.
2011
Persistent link: https://www.econbiz.de/10009314466
Saved in:
4
Psychophysiologie und Konsumentenverhaltensforschung
Gröppel-Klein, Andrea
- In:
Wie Marken wirken : Impulse aus der Neuroökonomie für …
,
(pp. 75-92)
.
2010
Persistent link: https://www.econbiz.de/10003992352
Saved in:
5
Expectation Bias als neuropsychologische Grundlage des Markenmanagements
Plassmann, Hilke
;
Niessing, Jörg
- In:
Wie Marken wirken : Impulse aus der Neuroökonomie für …
,
(pp. 119-130)
.
2010
Persistent link: https://www.econbiz.de/10003992359
Saved in:
6
Markenmanagement nachhaltig implementieren : Erkenntnisse der Neuropsychologie
Scheier, Christian
;
Held, Dirk
- In:
Wie Marken wirken : Impulse aus der Neuroökonomie für …
,
(pp. 199-214)
.
2010
Persistent link: https://www.econbiz.de/10003992375
Saved in:
7
The layout of the empirical analysis
Lucarelli, Caterina
;
Ottaviani, Cristina
;
Vandone, Daniela
- In:
Risk tolerance in financial decision making
,
(pp. 153-162)
.
2010
Persistent link: https://www.econbiz.de/10008808462
Saved in:
8
Impulsive and self-conscious : adolescents' vulnerability to advertising and promotion
Pechmann, Cornelia
;
Levine, Linda
;
Loughlin, Sandra
; …
-
2009
Persistent link: https://www.econbiz.de/10003785644
Saved in:
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