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Purchase decision
Consumer behaviour
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Journal of marketing theory and practice
13
Journal of marketing theory and practice : JMTP
10
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ECONIS (ZBW)
23
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1
Heavy social networking and online compulsive buying : the mediating role of financial social comparison and materialism
Saeed Pahlevan Sharif
;
She, Long
;
Yeoh Ken Kyid
;
Navaz …
- In:
Journal of marketing theory and practice : JMTP
30
(
2022
)
2
,
pp. 213-225
Persistent link: https://www.econbiz.de/10013358769
Saved in:
2
Decisions, decisions : variations in decision-making for access-based consumption
Lawson, Stephanie J.
;
Gleim, Mark R.
;
Hartline, Michael D.
- In:
Journal of marketing theory and practice : JMTP
29
(
2021
)
3
,
pp. 358-374
Persistent link: https://www.econbiz.de/10012607660
Saved in:
3
Cultural aspect of informational and normative influences on purchasing intentions : an eye-tracking approach
Moriuchi, Emi
- In:
Journal of marketing theory and practice : JMTP
29
(
2021
)
4
,
pp. 498-517
Persistent link: https://www.econbiz.de/10012607675
Saved in:
4
Antecedents of the adoption process : insights from consumer packaged food goods
Kim, Kyoungmi
;
Allaway, Arthur W.
;
D'Souza, Giles
- In:
Journal of marketing theory and practice : JMTP
28
(
2020
)
1
,
pp. 3-25
Persistent link: https://www.econbiz.de/10012181633
Saved in:
5
Why are industrial firms high or low brand sensitive? : an empirical investigation
Sharma, Priyanka
;
Sengupta, Raghu Nandan
- In:
Journal of marketing theory and practice : JMTP
28
(
2020
)
1
,
pp. 56-78
Persistent link: https://www.econbiz.de/10012181636
Saved in:
6
Unplanned purchase decision making under simultaneous financial and time pressure
Van Steenburg, Eric
;
Naderi, Iman
- In:
Journal of marketing theory and practice : JMTP
28
(
2020
)
1
,
pp. 98-116
Persistent link: https://www.econbiz.de/10012181638
Saved in:
7
Consumers' self-contradictory behaviors for post-purchase product configurations
Ozcan, Timucin
;
Hair, Michael
;
Bagchi, Rajesh
- In:
Journal of marketing theory and practice : JMTP
27
(
2019
)
1
,
pp. 19-37
Persistent link: https://www.econbiz.de/10012181606
Saved in:
8
The impact of celebrity endorsement on consumer purchase intention : an emerging market perspective
Osei-Frimpong, Kofi
;
Donkor, Georgina
;
Owusu-Frimpong, Nana
- In:
Journal of marketing theory and practice : JMTP
27
(
2019
)
1
,
pp. 103-121
Persistent link: https://www.econbiz.de/10012181611
Saved in:
9
Shopper deal seeking across channels : an updated view
Gillison, Stephanie T.
;
Northington, William Magnus
; …
- In:
Journal of marketing theory and practice : JMTP
27
(
2019
)
2
,
pp. 123-139
Persistent link: https://www.econbiz.de/10012181612
Saved in:
10
Is it expensive? : the dual effect of construal level on price judgments
Saint Clair, Julian K.
;
Hamilton, Mitchell L.
;
Woodham, …
- In:
Journal of marketing theory and practice : JMTP
27
(
2019
)
3
,
pp. 298-311
Persistent link: https://www.econbiz.de/10012181622
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