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~subject:"Relationship marketing"
~subject:"Vertriebsweg"
~type_genre:"Case study"
~type_genre:"Conference paper"
~type_genre:"Statistik"
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Search: subject_exact:"Eigenmarke des Handels"
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Relationship marketing
Vertriebsweg
Handelsmarke
45
Store brand
45
Consumer behaviour
27
Konsumentenverhalten
27
Einzelhandel
25
Retail trade
25
Brand management
23
Markenführung
23
Brand
21
Markenartikel
21
Deutschland
9
Germany
9
Food retailing
8
Lebensmitteleinzelhandel
8
Private label
8
Beziehungsmarketing
6
Brand image
6
Markenimage
6
Private labels
6
Competitive strategy
5
Distribution channel
5
Food trade
5
Lebensmittelhandel
5
Wettbewerbsstrategie
5
Erfolgsfaktor
4
Preismanagement
4
Pricing strategy
4
Strategisches Management
4
Success factor
4
Consumer behavior
3
E-commerce
3
Einzelhandelspreis
3
Electronic Commerce
3
Handelsmanagement
3
Markenwert
3
Marketing management
3
Marketingmanagement
3
National brands
3
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Riekhof, Hans-Christian
4
Choi, Seung-chan
2
Rubio Benito, Natalia
2
Villaseñor, Nieves
2
Yagüe Guillén, María Jésus
2
Baumgartner, Ekkehart
1
Esteban-Millat, Irene
1
Gázquez-Abad, Juan Carlos
1
Karray, Salma
1
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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
3
Journal of retailing and consumer services
2
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
1
Redline / Wirtschaft
1
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ECONIS (ZBW)
11
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1
The profitability of store brand introductions by e-commerce platforms selling competing national brands
Karray, Salma
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 62-69)
.
2022
Persistent link: https://www.econbiz.de/10013281242
Saved in:
2
Does the Commercial format influence the effect that store brands' equity has on loyalty to the retailer?
Rubio Benito, Natalia
;
Villaseñor, Nieves
;
Yagüe …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 125-133)
.
2018
Persistent link: https://www.econbiz.de/10013277494
Saved in:
3
Private label sourcing negotiation: premium PL from dual brander
Choi, Seung-chan
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 135-142)
.
2018
Persistent link: https://www.econbiz.de/10013277497
Saved in:
4
Influence of PL equity on store loyalty : a comparative analysis between Spain and the U.S.
Ruiz-Real, José Luis
;
Gázquez-Abad, Juan Carlos
; …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 151-157)
.
2018
Persistent link: https://www.econbiz.de/10013277505
Saved in:
5
Defensive strategy against a private label : building brand premium for retailer cooperation
Choi, Seung-chan
- In:
Journal of retailing and consumer services
34
(
2017
),
pp. 335-339
Persistent link: https://www.econbiz.de/10011629447
Saved in:
6
Creation of consumer loyalty and trust in the retailer through store brands : the moderating effect of choice of store brand name
Rubio Benito, Natalia
;
Villaseñor, Nieves
;
Yagüe …
- In:
Journal of retailing and consumer services
34
(
2017
),
pp. 358-368
Persistent link: https://www.econbiz.de/10011629450
Saved in:
7
Retail Business : Perspektiven, Strategien, Erfolgsmuster : mit Fallstudien und Praxisbeispielen von Aldi, Budnikowsky, Dell, Görtz, Hugo Boss, Keen On fashion, Kiehl´s, Lush, Otto...
Riekhof, Hans-Christian
(
ed.
)
-
2013
-
3., überarbeitete und erweiterte Auflage
Persistent link: https://www.econbiz.de/10009746655
Saved in:
8
Retail Business : Perspektiven, Strategien, Erfolgsmuster : mit Fallstudien und Praxisbeispielen von Aldi, Budnikowsky, Dell, Görtz, Hugo Boss, Keen On fashion, Kiehl´s, Lush, Otto...
Riekhof, Hans-Christian
(
ed.
)
-
2013
-
3., überarbeitete und erweiterte Auflage
Persistent link: https://www.econbiz.de/10014276644
Saved in:
9
Retail Business in Deutschland : Perspektiven, Strategien, Erfolgsmuster ; mit Berichten und Fallstudien von Aldi, Auto plus, Conley's, DocMorris, Electronic Partner, Kiehl's, Lush...
Riekhof, Hans-Christian
(
ed.
)
-
2008
-
2., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10003516905
Saved in:
10
Brand communities als neue Markenwelten : wie Unternehmen Markennetzwerke initiieren, fördern und nutzen
Baumgartner, Ekkehart
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003400540
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