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~subject:"Relationship marketing"
~subject:"Viral marketing"
~subject:"Web 2.0 technologies"
~type:"book"
~type_genre:"Article in journal"
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Relationship marketing
Viral marketing
Web 2.0 technologies
Social Web
84
Social web
84
Communication media
27
Kommunikationsmedien
27
EU countries
24
EU-Staaten
24
Online-Marketing
19
Internet marketing
18
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14
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13
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13
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11
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11
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9
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7
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6
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Soziales Netzwerk
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Graue Literatur
167
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167
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164
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123
Arbeitspapier
122
Working Paper
122
Collection of articles of several authors
109
Sammelwerk
109
Ratgeber
68
Guidebook
65
Aufsatzsammlung
60
Case study
48
Fallstudie
48
Konferenzschrift
26
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20
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19
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19
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19
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17
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7
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6
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4
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4
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2
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2
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1
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Baxter, Gavin James
1
Buchanan-Oliver, Margo
1
Chen, Jinjun
1
Cho, Chang-Hoan
1
Chu, Shu-Chuan
1
Cooke, Mike
1
Dahlgaard, Jens Jörn
1
Dix, Steve
1
Drezner, Daniel W.
1
Fam, Kim Shyan
1
Foray, Dominique
1
Hajli, Nick
1
Harrigan, Paul
1
Ingenhoff, Diana
1
Kim, Juran
1
Lee, Sang M.
1
Palmer, Adrian
1
Park, Jin Seong
1
Redlicki, Bartosz
1
Riemer, Kai
1
Seo, Yuri
1
Simkin, Lyndon
1
Verhoef, Peter C.
1
Zhang, Dongsong
1
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Academy of Marketing
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HMD : Praxis der Wirtschaftsinformatik
2
Journal of strategic marketing
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Cambridge working papers in economics
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Information systems and e-business management : ISeB
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of advertising : the review of marketing communications
1
International journal of information technology and management : IJITM
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of consumer behaviour : an international research review
1
Journal of customer behaviour
1
Journal of marketing management : MM
1
Journal of organizational computing and electronic commerce
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of service research : JSR
1
Long range planning : LRP ; international journal of strategic management
1
Public choice
1
The learning organization : TLO ; the international journal of critical studies in organizational learning
1
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
1
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ECONIS (ZBW)
20
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1
Spreading lies
Redlicki, Bartosz
-
2017
Persistent link: https://www.econbiz.de/10012667028
Saved in:
2
Value co-creation strategy in the social commerce era
Hajli, Nick
(
ed.
)
-
2019
Persistent link: https://www.econbiz.de/10012202813
Saved in:
3
New trends in digital and social media advertising
Cho, Chang-Hoan
(
ed.
);
Park, Jin Seong
(
ed.
)
-
2019
Persistent link: https://www.econbiz.de/10012200498
Saved in:
4
Special issue: electronic word-of-mouth
Kim, Juran
(
ed.
);
Chu, Shu-Chuan
(
ed.
)
-
2018
Persistent link: https://www.econbiz.de/10011859182
Saved in:
5
Special issue: e-Service : quality, satisfaction, behaviors and loyalty
Dahlgaard, Jens Jörn
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009625488
Saved in:
6
Special issue: Gaming
Seo, Yuri
(
ed.
);
Buchanan-Oliver, Margo
(
ed.
); …
-
2015
Persistent link: https://www.econbiz.de/10011508906
Saved in:
7
Implementing Web 2.0 tools in organisations
Baxter, Gavin James
(
contributor
)
-
2014
Persistent link: https://www.econbiz.de/10010252125
Saved in:
8
Special issue: Social computing and social networks
Chen, Jinjun
(
contributor
)
-
2014
Persistent link: https://www.econbiz.de/10010425502
Saved in:
9
Special issue: Academy of Marketing Conference 2012 : Marketing: Catching the technology wave
Harrigan, Paul
(
contributor
)
-
Academy of Marketing
-
2013
Persistent link: https://www.econbiz.de/10009775595
Saved in:
10
Special issue: Social media's impact on market segmentation and CRM
Simkin, Lyndon
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10009781118
Saved in:
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