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~subject:"Relationship marketing"
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Relationship marketing
Fashion
1,858
Mode
1,825
Konsumentenverhalten
980
Consumer behaviour
979
Textile distribution
752
Textilhandel
752
Bekleidungsindustrie
718
Clothing industry
718
Brand management
353
Markenführung
351
Luxury goods
283
Luxusgüter
283
Lieferkette
214
Supply chain
214
Clothing
190
Sustainability
190
Einzelhandel
189
Retail trade
189
Social Web
182
Social web
182
Bekleidung
179
Brand image
174
Markenimage
174
Nachhaltigkeit
162
Online-Handel
159
Online retailing
158
Beziehungsmarketing
145
Internet marketing
135
Online-Marketing
134
Brand
128
fashion
127
Corporate Social Responsibility
126
Corporate social responsibility
125
Markenartikel
124
USA
106
United States
105
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104
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136
German
9
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Ko, Eunju
5
Kim, Kyung Hoon
3
Kim, Sang Jin
3
Ozuem, Wilson
3
Ahlert, Dieter
2
Alexander, Bethan
2
Azemi, Yllka
2
Baier, Daniel
2
Bonilla Quijada, María del Rocío
2
Bruhn, Manfred
2
Cantoni, Lorenzo
2
Dabija, Dan Cristian
2
Foscht, Thomas
2
Hadwich, Karsten
2
Ikeda, Kayo
2
Johnson, Kim K. P.
2
Kim, Hye-yŏng
2
Loureiro, Sandra Maria Correia
2
Miao, Miao
2
Nobile, Tekila Harley
2
Numata, Hideho
2
Ohr, Daniel
2
Swoboda, Bernhard
2
Thurasamy Ramayah
2
Vazquez, Delia
2
AbdelAziz, Kesmat
1
Abdelkhaleq, Halley
1
Adreu Domingo, David
1
Ahmed, Waqas
1
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1
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1
Akbarina, Farida
1
Al Khasawneh, Mohammad Hamdi
1
Al Sharaideh, Farah
1
Al-Sayegh, Mouhannad
1
Alarcón-Del Amo, Maria del Carmen
1
Alptekinoglu, Aydin
1
Amendola, Carlo
1
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1
Angerer, Thomas
1
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Journal of retailing and consumer services
21
Journal of fashion marketing and management
14
Journal of business research : JBR
9
Cogent business & management
5
International journal of retail & distribution management
4
International journal of business and globalisation : IJBG
3
Journal of global fashion marketing : JGfM
3
The international review of retail, distribution and consumer research
3
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
2
International journal of management practice : IJMP
2
Latin American business review : journal of the Business Association of Latin American Studies (BALAS)
2
Reinventing Fashion Retailing : Digitalising, Gamifying, Entrepreneuring
2
The art of digital marketing for fashion and luxury brands : market spaces and marketplaces
2
The journal of product & brand management
2
Young consumers : insight and ideas for responsible marketers
2
APPROACHES TO CORPORATE SOCIAL RESPONSIBILITY : knowledge, values, and actions
1
Analytical modeling research in fashion business
1
Asia Pacific journal of marketing and logistics
1
Asian Academy of Management journal : AAMJ
1
Business and Economic Research : BER
1
Central European business review : CEBR
1
Corporate governance : international journal of business in society
1
Dialogmarketing-Perspektiven 2011/2012 : Tagungsband ; 6. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
Digital business
1
E-business : state of the art of ICT based challenges and solutions
1
Electronic commerce research
1
Electronic markets : EM ; the international journal of electronic commerce and business media
1
Engaging consumers through branded entertainment and convergent media
1
Entrepreneurial business and economics review : EBER
1
European journal of international management : EJIM
1
European retail research
1
Global business review
1
Global marketing strategies for the promotion of luxury goods
1
Handbuch Kundenbindungsmanagement : Strategien und Instrumente für ein erfolgreiches CRM
1
Handbuch Kundenmanagement : Anforderungen, Prozesse, Zufriedenheit, Bindung und Wert von Kunden
1
Handelsforschung
1
Integrated Business Models in the Digital Age : Principles and Practices of Technology Empowered Strategies
1
International journal of business and economics
1
International journal of business environment : IJBE
1
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ECONIS (ZBW)
145
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81
Consumer-based approach to customer engagement : the case of luxury brands
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
- In:
Journal of retailing and consumer services
43
(
2018
),
pp. 325-332
Persistent link: https://www.econbiz.de/10011883220
Saved in:
82
Key drivers of brand loyalty among Malaysian shoppers : evidence from a Japanese
fashion
retailer
Yeap, Jasmine A. L.
;
Thurasamy Ramayah
;
Yapp, Emily H. T.
- In:
Asian Academy of Management journal : AAMJ
23
(
2018
)
2
,
pp. 1-24
Persistent link: https://www.econbiz.de/10012056620
Saved in:
83
Online brand communities, customer participation and loyalty in the luxury
fashion
industry : strategic insights
Ozuem, Wilson
;
Willis, Michelle
- In:
The art of digital marketing for fashion and luxury …
,
(pp. 107-129)
.
2021
Persistent link: https://www.econbiz.de/10012607354
Saved in:
84
Enhancing customer lifetime value in fast
fashion
retailing with RFID initiatives
Madhani, Pankaj M.
- In:
International journal of business and globalisation : IJBG
15
(
2015
)
2
,
pp. 205-237
Persistent link: https://www.econbiz.de/10011574658
Saved in:
85
Customers' online interaction experiences with
fashion
brands : e-information and e-buying
Loureiro, Sandra Maria Correia
;
Amorim, Marlene
- In:
E-business : state of the art of ICT based challenges …
,
(pp. 81-97)
.
2017
Persistent link: https://www.econbiz.de/10011858948
Saved in:
86
The mediating role of customer relationship on the social media marketing and purchase intention relationship with special reference to luxury
fashion
brands
Gautam, Vikas
;
Sharma, Vikram
- In:
Journal of promotion management : JPM
23
(
2017
)
6
,
pp. 872-888
Persistent link: https://www.econbiz.de/10011799628
Saved in:
87
The relationship between brand experience, brand personality and customer loyalty
Pham Thi Minh Ly
;
Le Tuan Loc
- In:
International journal of business and economics
16
(
2017
)
2
,
pp. 109-126
Persistent link: https://www.econbiz.de/10011971363
Saved in:
88
Making customer engagement fun : customer-salesperson interaction in luxury
fashion
retailing
Kim, Jieun
;
Kim, Jae-eun
- In:
Journal of fashion marketing and management
18
(
2014
)
2
,
pp. 133-144
Persistent link: https://www.econbiz.de/10010384291
Saved in:
89
Store of the future : towards a (re)invention and (re)imagination of physical store space in an omnichannel context
Alexander, Bethan
;
Blazquez Cano, Marta
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012269083
Saved in:
90
As good as new : valuing
fashion
brands in the online second-hand markets
Sihvonen, Jenniina
;
Turunen, Linda Lisa Maria
- In:
The journal of product & brand management
25
(
2016
)
3
,
pp. 285-295
Persistent link: https://www.econbiz.de/10011548798
Saved in:
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