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~subject:"Relationship marketing"
~type_genre:"Accompanied by computer file"
~type_genre:"Bibliography included"
~type_genre:"Handbook"
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Relationship marketing
Theorie
195
Theory
195
Internationales Marketing
176
Deutschland
175
International marketing
175
Germany
171
Werbung
99
Marketingmanagement
83
Marketing management
82
Advertising
77
Psychology of advertising
64
Werbepsychologie
64
Marketing
48
Online-Marketing
48
Consumer behaviour
45
Direktmarketing
45
Konsumentenverhalten
45
Direct marketing
43
Internet marketing
41
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32
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29
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28
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26
Marktforschung
26
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25
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25
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25
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24
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24
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23
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22
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20
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20
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20
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19
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19
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177
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77
Thesis
58
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53
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51
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Aiello, Lucia
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Arndt, Matthias
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Glowik, Mario
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Heilmann, Thomas
1
Kamenz, Uwe
1
Keßler, Esther
1
Kiedaisch, Ingo
1
Kreyher, Volker J.
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Link, Jörg
1
Meffert, Heribert
1
Nacar, Ramazan
1
Rabsch, Stefan
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Roemer, Mark
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Schleuning, Christian
1
Smyczek, Sławomir
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Uray, Nimet
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Cultural and technological influences on global business
1
Galileo Computing
1
Information age economy
1
Neue betriebswirtschaftliche Forschung : Nbf
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ECONIS (ZBW)
13
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1
Healthcare : market dynamics, policies and strategies in Europe
Glowik, Mario
(
ed.
);
Smyczek, Sławomir
(
contributor
)
-
2015
Persistent link: https://www.econbiz.de/10010527233
Saved in:
2
Handbook of research on management of cultural products : e-relationship marketing and accessibility perspectives
Aiello, Lucia
(
contributor
)
-
2014
Persistent link: https://www.econbiz.de/10010348492
Saved in:
3
Erfolgreiche Websites : SEO, SEM, Online-Marketing, Usability ; [SEO, SEM, Online-Marketing, Affiliate-Programme ; Google AdWords, Web analytics, social media marketing ; Video-, E...
Keßler, Esther
;
Rabsch, Stefan
-
2011
-
1. Aufl., 1., korrigierter Nachdr.
Persistent link: https://www.econbiz.de/10014276642
Saved in:
4
Culture and websites interaction : issues and perspectives
Nacar, Ramazan
;
Burnaz, Sebnem
;
Uray, Nimet
- In:
Cultural and technological influences on global business
,
(pp. 316-351)
.
2013
Persistent link: https://www.econbiz.de/10009757806
Saved in:
5
Das E-CRM-Praxisbuch : was Sie über Customer-relationship-Management im Internet wissen müssen
Zingale, Alfredo
;
Arndt, Matthias
-
2002
Persistent link: https://www.econbiz.de/10001639679
Saved in:
6
Das neue interaktive Direktmarketing : die neuen elektronischen Möglichkeiten der Kundenanalyse und Kundenbindung
Link, Jörg
;
Schleuning, Christian
-
1999
Persistent link: https://www.econbiz.de/10000683464
Saved in:
7
Handbuch Gesundheits- und Medizinmarketing : Chancen, Strategien und Erfolgsfaktoren
Kreyher, Volker J.
(
ed.
)
-
2001
Persistent link: https://www.econbiz.de/10001607586
Saved in:
8
Manual of international marketing
Heilmann, Thomas
(
ed.
)
-
2006
-
1. ed.
Persistent link: https://www.econbiz.de/10002896410
Saved in:
9
Applied Marketing : anwendungsorientierte Marketingwissenschaft der deutschen Fachhochschulen ; mit 260 Abb. und 56 Tabellen
Kamenz, Uwe
(
ed.
)
-
2003
Persistent link: https://www.econbiz.de/10001753842
Saved in:
10
Das Handbuch direct marketing & more
Dallmer, Heinz
(
ed.
)
-
2002
-
8., völlig überarb. Aufl.
Persistent link: https://www.econbiz.de/10001679430
Saved in:
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