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~subject:"Relationship marketing"
~type_genre:"Book section"
~type_genre:"Konferenzbeitrag"
~type_genre:"Thesis"
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Relationship marketing
Fashion
368
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365
Textile distribution
182
Textilhandel
182
Bekleidungsindustrie
149
Clothing industry
147
Consumer behaviour
103
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103
Deutschland
68
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68
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67
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67
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64
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64
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46
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46
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46
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36
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33
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29
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29
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29
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28
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25
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Ahlert, Dieter
2
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Digital Transformation for Fashion and Luxury Brands : Theory and Practice
2
Gabler Edition Wissenschaft
2
Reinventing Fashion Retailing : Digitalising, Gamifying, Entrepreneuring
2
The art of digital marketing for fashion and luxury brands : market spaces and marketplaces
2
APPROACHES TO CORPORATE SOCIAL RESPONSIBILITY : knowledge, values, and actions
1
Analytical modeling research in fashion business
1
Dialogmarketing-Perspektiven 2011/2012 : Tagungsband ; 6. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
1
E-business : state of the art of ICT based challenges and solutions
1
Engaging consumers through branded entertainment and convergent media
1
Gabler Edition Wissenschaft / Unternehmenskooperation und Netzwerkmanagement
1
Gabler Research / Schriftenreihe der HHL - Leipzig Graduate School of Management
1
Gabler-Edition Wissenschaft / Marketing-Management
1
Global marketing strategies for the promotion of luxury goods
1
Hamburger Schriften zur Marketingforschung
1
Handbuch Kundenbindungsmanagement : Strategien und Instrumente für ein erfolgreiches CRM
1
Handbuch Kundenmanagement : Anforderungen, Prozesse, Zufriedenheit, Bindung und Wert von Kunden
1
Integrated Business Models in the Digital Age : Principles and Practices of Technology Empowered Strategies
1
Journal of business research : JBR
1
Leveraging computer-mediated marketing environments
1
Neue betriebswirtschaftliche Forschung : Nbf
1
Schriften zu Distribution und Handel
1
Schriftenreihe der HHL - Leipzig Graduate School of Management
1
Technological challenges and management : matching human and business needs
1
Textil- und Bekleidungswirtschaft im Wandel : betriebs- und volkswirtschaftliche Aspekte im Spiegel der FATM-Arbeit 1990-2001
1
Theoretische Fundierung und praktische Relevanz der Handelsforschung
1
Vertikales Marketing und Markenführung im Zeichen von Category-Management
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ECONIS (ZBW)
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1
The customer experience with
fashion
sale robots : a psycho-interpretative framework
Montera, Raffaella
;
Ciasullo, Maria Vincenza
;
Cucari, Nicola
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 207-223)
.
2024
Persistent link: https://www.econbiz.de/10014529106
Saved in:
2
The distributed creative brand image : integrating digital influencer collaboration into omnichannel marketing communication
Kallevig, Annette
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 249-270)
.
2024
Persistent link: https://www.econbiz.de/10014529112
Saved in:
3
Helping online
fashion
customers help themselves : personalised recommender systems
Pereira, Artur M.
;
Barros Costa, Evandro de
;
Vieira, Thales
- In:
Reinventing Fashion Retailing : Digitalising, …
,
(pp. 17-33)
.
2023
Persistent link: https://www.econbiz.de/10013542055
Saved in:
4
CSR transparency in online
fashion
retail and its impact on consumers' perceived value
Szőcs, Ilona
- In:
APPROACHES TO CORPORATE SOCIAL RESPONSIBILITY : …
,
(pp. 108-125)
.
2023
Persistent link: https://www.econbiz.de/10014521407
Saved in:
5
How can luxury
fashion
brands create a multisensory environment online to improve customer experience?
Stancescu, Laura
;
Clark, Lillian
;
Redolfi, Carolina
- In:
Integrated Business Models in the Digital Age : …
,
(pp. 275-314)
.
2022
Persistent link: https://www.econbiz.de/10013282635
Saved in:
6
Managing online touchpoints for a consistent customer experience : cases from
fashion
retailing
Salvietti, Giada
;
Ieva, Marco
;
Ziliani, Cristina
- In:
The art of digital marketing for fashion and luxury …
,
(pp. 365-395)
.
2021
Persistent link: https://www.econbiz.de/10012607445
Saved in:
7
Crowdfunding nascent
fashion
brands
Buckingham, Christopher
- In:
Reinventing Fashion Retailing : Digitalising, …
,
(pp. 117-132)
.
2023
Persistent link: https://www.econbiz.de/10013542138
Saved in:
8
Online brand communities, customer participation and loyalty in the luxury
fashion
industry : strategic insights
Ozuem, Wilson
;
Willis, Michelle
- In:
The art of digital marketing for fashion and luxury …
,
(pp. 107-129)
.
2021
Persistent link: https://www.econbiz.de/10012607354
Saved in:
9
Customers' online interaction experiences with
fashion
brands : e-information and e-buying
Loureiro, Sandra Maria Correia
;
Amorim, Marlene
- In:
E-business : state of the art of ICT based challenges …
,
(pp. 81-97)
.
2017
Persistent link: https://www.econbiz.de/10011858948
Saved in:
10
A review: customer returns in
fashion
retailing
Diggins, Mack A.
;
Chen, Chen
;
Chen, Jing
- In:
Analytical modeling research in fashion business
,
(pp. 31-48)
.
2016
Persistent link: https://www.econbiz.de/10011532677
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