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~subject:"Relationship marketing"
~type_genre:"Case study"
~type_genre:"Textbook"
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Relationship marketing
Electronic Commerce
454
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410
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365
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288
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Social Branding : Strategien - Praxisbeispiele - Perspektiven
4
Customer-centric marketing strategies : tools for building organizational performance
2
Digital and social media marketing : a results-driven approach
2
International journal of electronic customer relationship management : IJECRM
2
A Marsh marketing text
1
Best Practice in Marketing : Erfolgsbeispiele zu den vier Kernaufgaben im Marketing
1
Business Collaboration : standortübergreifende Prozesse mit Business Software ; Praxislösungen im Detail ; Fallstudien, Konzepte, Modellierung
1
Cases on managing e-services
1
Customer relationship management and the social and semantic web : enabling cliens conexus
1
Digitalisierung des Handels mit ePace : innovative E-Commerce-Geschäftsmodelle und digitale Zeitvorteile
1
E-business and telecommunications : 4th international conference ; revised selected papers
1
E-marketing ; Vol. 1
1
E-retailing challenges and opportunities in the global marketplace
1
Electronic retailing
1
Emergent strategies for e-business processes, services, and implications : advancing corporate frameworks
1
Financial institutions and development
1
Fuzzy management methods
1
Gabler Edition Wissenschaft
1
Gabler Edition Wissenschaft / Kundenmanagement & Electronic Commerce
1
HRM and marketing orientation in the new era
1
Handbook of research on consumerism in business and marketing : concepts and practices
1
Handbook of research on effective marketing in contemporary globalism
1
Handbook of social media management : value chain and business models in changing media markets
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
Intelligent information systems
1
International journal of internet marketing and advertising : IJIMA
1
Internet economics
1
Journal of business and psychology
1
Journal of business strategy
1
Journal of customer behaviour
1
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
1
Journal of international marketing and marketing research
1
Journal of marketing theory and practice
1
Journal of service research : JSR
1
Journal of small business and enterprise development
1
Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
1
Kommunikation als Erfolgsfaktor im Innovationsmanagement : Strategien im Zeitalter der Open Innovation
1
Kundenabwanderung : Früherkennung, Prävention, Kundenrückgewinnung ; mit erfolgreichen Praxisbeispielen aus verschiedenen Branchen
1
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1
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ECONIS (ZBW)
84
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31
A fuzzy logic approach for the assessment of online customers
Werro, Nicolas
;
Stormer, Henrik
-
2012
Persistent link: https://www.econbiz.de/10009575371
Saved in:
32
The social side of consumerism : human need satisfaction as antecedents of economic need satisfaction in an online environment ; empirical evidence from the airport industry
Tenge, Marion
- In:
Handbook of research on consumerism in business and …
,
(pp. 473-499)
.
2014
Persistent link: https://www.econbiz.de/10010354605
Saved in:
33
Relationship between customer satisfaction and loyalty on the
internet
Castañeda, José Alberto
- In:
Journal of business and psychology
26
(
2011
)
3
,
pp. 371-383
Persistent link: https://www.econbiz.de/10009301991
Saved in:
34
How to make profit through micro blogging? : the case of Dell on Twitter
Karunaratna, Charleen
;
Lü, Kevin
- In:
HRM and marketing orientation in the new era
,
(pp. 255-266)
.
2013
Persistent link: https://www.econbiz.de/10010236502
Saved in:
35
Consumer-centric marketing strategies : social networks as innovative tools for Consumer Relationship Management
Di Pietro, Loredana
;
Pantano, Eleonora
- In:
Customer-centric marketing strategies : tools for …
,
(pp. 297-314)
.
2013
Persistent link: https://www.econbiz.de/10009668196
Saved in:
36
Consumer purchase process improvements in e-tailing operations : a case study
Kumar, Sameer
;
Hudson, Brett
;
Lowry, Josie
- In:
The international journal of productivity and …
59
(
2010
)
3/4
,
pp. 388-403
Persistent link: https://www.econbiz.de/10003976274
Saved in:
37
A model of customer relationship management and business intelligence systems for catalogue and online retailers
Phan, Dien D.
;
Vogel, Douglas R.
- In:
Information & management : the internat. journal of …
47
(
2010
)
2
,
pp. 69-77
Persistent link: https://www.econbiz.de/10003962462
Saved in:
38
Das Cluetrain Manifest : Anwendungsfall Publicis Conversation Reader
Löffler, Ralf
;
Maier, Florian
- In:
Social-Media-Handbuch : Theorien, Methoden, Modelle
,
(pp. 243-253)
.
2010
Persistent link: https://www.econbiz.de/10008771871
Saved in:
39
Knowledge-driven customer support services : a socio-engineering approach
Aviv, Itzhak
;
Levy, Meira
;
Hadar, Irit
- In:
Customer relationship management and the social and …
,
(pp. 23-38)
.
2012
Persistent link: https://www.econbiz.de/10009377135
Saved in:
40
Leitfaden digitaler Dialog
Braun, Gabriele
(
ed.
)
-
2012
-
1. Auflage
Persistent link: https://www.econbiz.de/10014011753
Saved in:
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