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~subject:"Relationship marketing"
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Relationship marketing
Beziehungsmarketing
8
Corporate Social Responsibility
4
Corporate social responsibility
4
Kundenmanagement
4
Beziehungsmanagement
3
Customer value
3
Kundenwert
3
USA
3
United States
3
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2
Congresses
2
Corporate culture
2
Customer relations
2
E-commerce
2
Electronic Commerce
2
Marketing
2
Unternehmenskultur
2
1977-1989
1
AAUP
1
Air transport
1
Air transport policy
1
Airline
1
Beschwerdemanagement
1
Betriebliche Kennzahl
1
Business ethics
1
Capital mobility
1
Complaint management
1
Consumer behaviour
1
Corporate reputation
1
Customer acquisition
1
Customer analysis
1
Customer experience
1
Customer satisfaction
1
Deregulation
1
Deregulierung
1
Dienstleistungsqualität
1
Emerging economies
1
Emotion
1
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1
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English
9
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Bejou, David
9
Aksoy, Lerzan
2
Iyer, Gopalkrishnan R.
2
Keiningham, Timothy
2
Bhatnagar, Namita
1
Greenberg, Byron
1
Maryott, Kiersten
1
Palmer, Adrian
1
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Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
2
Profit maximization through customer relationship marketing : measurement, prediction and implementation
2
Customer relationship management in electronic markets
1
The journal of services marketing
1
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ECONIS (ZBW)
7
USB Cologne (EcoSocSci)
2
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1
Retrospective: service failure and loyalty : an exploratory empirical study of airline customers
Palmer, Adrian
;
Bejou, David
- In:
The journal of services marketing
30
(
2016
)
5
,
pp. 480-484
Persistent link: https://www.econbiz.de/10011615517
Saved in:
2
A call to corporate compassion
Greenberg, Byron
;
Bejou, David
- In:
Journal of relationship marketing : innovations & …
11
(
2012
)
1
,
pp. 1-6
Persistent link: https://www.econbiz.de/10009549379
Saved in:
3
Objectives of customer centric approaches in relationship marketing
Aksoy, Lerzan
;
Keiningham, Timothy
;
Bejou, David
- In:
Profit maximization through customer relationship …
,
(pp. 1-8)
.
2008
Persistent link: https://www.econbiz.de/10003754187
Saved in:
4
Customer selection and prioritization : the optimal resource allocation approach to maximizing customer value
Bhatnagar, Namita
;
Maryott, Kiersten
;
Bejou, David
- In:
Profit maximization through customer relationship …
,
(pp. 117-130)
.
2008
Persistent link: https://www.econbiz.de/10003754265
Saved in:
5
Customer lifetime value : reshaping the way we manage to maximize profits
Bejou, David
(
ed.
);
Keiningham, Timothy
(
contributor
); …
-
2006
Persistent link: https://www.econbiz.de/10003469119
Saved in:
6
The future of relationship marketing
Bejou, David
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10004515459
Saved in:
7
The future of relationship marketing
Bejou, David
(
contributor
)
- In:
Journal of relationship marketing : innovations & …
Vol. 4, nr. 3/4
(
2006
)
Persistent link: https://www.econbiz.de/10004874002
Saved in:
8
Customer relationship management in electronic markets
Iyer, Gopalkrishnan R.
(
contributor
); …
-
2003
Persistent link: https://www.econbiz.de/10001851338
Saved in:
9
Customer relationship management in electronic markets
Iyer, Gopalkrishnan R.
;
Bejou, David
- In:
Customer relationship management in electronic markets
,
(pp. 1-13)
.
2003
Persistent link: https://www.econbiz.de/10002410822
Saved in:
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