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To cut costs, know your customer
Mittal, Vikas
;
Sridhar, Shrihari
;
Best, Roger J.
- In:
MIT sloan management review
62
(
2021
)
2
,
pp. 12-13
Persistent link: https://www.econbiz.de/10012503964
Saved in:
2
Market-based management : strategies for growing customer value and profitability
Best, Roger J.
-
2009
-
5. ed., internat. ed.
Persistent link: https://www.econbiz.de/10003608461
Saved in:
3
Market-based management : strategies for growing customer value and profitability
Best, Roger J.
-
2005
-
4. ed., internat. ed
Persistent link: https://www.econbiz.de/10002688961
Saved in:
4
Market-based management : strategies for growing customer value and profitability
Best, Roger J.
-
2000
-
2. ed.
Persistent link: https://www.econbiz.de/10013474899
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