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~subject:"Relationship marketing"
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Search: person:"Hoyer, Wayne D."
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Relationship marketing
Consumer behaviour
24
Konsumentenverhalten
24
Beziehungsmarketing
12
Customer satisfaction
8
Kundenzufriedenheit
8
Deutschland
6
Germany
6
Verbraucherverhalten
6
Brand image
5
Einzelhandel
5
Markenimage
5
Retail trade
5
Theorie
5
Theory
5
Willingness to pay
4
Zahlungsbereitschaftsanalyse
4
Brand management
3
Dienstleistungsqualität
3
Erfolgsfaktor
3
Firm performance
3
Luxury goods
3
Luxusgüter
3
Markenführung
3
Market research
3
Marktforschung
3
New product development
3
Produktentwicklung
3
Retail assortment
3
Service quality
3
Sortiment
3
Success factor
3
Unternehmenserfolg
3
Advertising effects
2
Arbeitszufriedenheit
2
Bibliometrics
2
Bibliometrie
2
Causal attribution
2
Cause-Related Marketing
2
Cause-related marketing
2
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Article
8
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4
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Article in journal
6
Aufsatz in Zeitschrift
6
Arbeitspapier
4
Graue Literatur
4
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4
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4
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2
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English
9
German
3
Author
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Hoyer, Wayne D.
12
Homburg, Christian
4
Krafft, Manfred
4
Reinartz, Werner J.
3
Götz, Oliver
2
Wieseke, Jan
2
Albrecht, Carmen-Maria
1
Bornemann, Torsten
1
Cramer, Johannes
1
Ernst, Holger
1
Hattula, Stefan
1
Koschate, Nicole
1
Koschate-Fischer, Nicole
1
Kraume, Karsten
1
Krieger, Katrin
1
Krohmer, Harley
1
Kroschke, Mirja
1
Malaer, Lucia
1
Nyffenegger, Bettina
1
Schmitt, Bernd
1
Shankar, Venkatesh
1
Stock, Ruth Maria
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Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
3
Journal of marketing
2
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
2
Faculty & research / Insead : working paper series
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of service management
1
Journal of service research : JSR
1
Journal of the Academy of Marketing Science
1
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ECONIS (ZBW)
12
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1
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10
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12
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1
Transforming the customer experience through new technologies
Hoyer, Wayne D.
;
Kroschke, Mirja
;
Schmitt, Bernd
; …
- In:
Journal of interactive marketing : a quarterly …
51
(
2020
),
pp. 57-71
Persistent link: https://www.econbiz.de/10012299810
Saved in:
2
Customer response to interactional service experience : the role of interaction environment
Albrecht, Carmen-Maria
;
Hattula, Stefan
;
Bornemann, Torsten
- In:
Journal of service management
27
(
2016
)
5
,
pp. 704-729
Persistent link: https://www.econbiz.de/10011553119
Saved in:
3
Service brand relationship quality : hot or cold?
Nyffenegger, Bettina
;
Krohmer, Harley
;
Hoyer, Wayne D.
; …
- In:
Journal of service research : JSR
18
(
2015
)
1
,
pp. 90-106
Persistent link: https://www.econbiz.de/10010483436
Saved in:
4
Moderating effects of the relationship between private label share and store loyalty
Koschate-Fischer, Nicole
;
Cramer, Johannes
;
Hoyer, Wayne D.
- In:
Journal of marketing
78
(
2014
)
2
,
pp. 69-82
Persistent link: https://www.econbiz.de/10010345571
Saved in:
5
Customer relationship management and company performance : the mediating role of new product performance
Ernst, Holger
;
Hoyer, Wayne D.
;
Krafft, Manfred
; …
- In:
Journal of the Academy of Marketing Science
39
(
2011
)
2
,
pp. 290-306
Persistent link: https://www.econbiz.de/10009124106
Saved in:
6
Social identity and the service-profit chain
Homburg, Christian
;
Wieseke, Jan
;
Hoyer, Wayne D.
- In:
Journal of marketing
73
(
2009
)
2
,
pp. 38-54
Persistent link: https://www.econbiz.de/10003820595
Saved in:
7
Der Einsatz von Customer Relationship Management zur Steuerung von Kundenzufriedenheit
Götz, Oliver
;
Hoyer, Wayne D.
;
Krafft, Manfred
; …
- In:
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
,
(pp. 375-397)
.
2008
Persistent link: https://www.econbiz.de/10003744951
Saved in:
8
Social identity and the service profit chain
Homburg, Christian
;
Wieseke, Jan
;
Hoyer, Wayne D.
-
2008
Persistent link: https://www.econbiz.de/10003848961
Saved in:
9
Der Einsatz von Customer Relationship Management zur Steuerung von Kundenzufriedenheit
Götz, Oliver
;
Hoyer, Wayne D.
;
Krafft, Manfred
; …
- In:
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
,
(pp. 409-430)
.
2006
Persistent link: https://www.econbiz.de/10003323699
Saved in:
10
How to get lost customers back? : a study of antecedents of relationship revival
Homburg, Christian
;
Hoyer, Wayne D.
;
Stock, Ruth Maria
-
2006
Persistent link: https://www.econbiz.de/10003385644
Saved in:
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