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~subject:"Relationship marketing"
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Search: subject:"Marketing capability"
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Relationship marketing
Firm performance
71
Marketing management
70
Marketingmanagement
70
Unternehmenserfolg
68
Marketing capability
67
Resource-based view
42
Ressourcenorientierter Ansatz
42
Marketing
41
marketing capability
35
Competitive advantage
31
Wettbewerbsvorteil
29
Innovation
28
Dynamic capabilities
26
Dynamische Kompetenzen
26
Innovation management
23
Innovationsmanagement
23
Capability approach
21
Capability-Ansatz
21
SME
19
KMU
18
International marketing
16
Internationales Marketing
16
Strategic management
15
Strategisches Management
15
Beziehungsmarketing
13
International market entry
12
Internationaler Markteintritt
12
New product development
11
Produktentwicklung
11
Entrepreneurial orientation
10
Globalisierung
10
Globalization
10
Multinationales Unternehmen
10
Transnational corporation
10
Brand management
9
Markenführung
9
Business start-up
6
China
6
Corporate Social Responsibility
6
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10
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1
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Article
13
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13
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13
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English
13
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Wang, Xinchun
2
Ahmed, Zafar U.
1
Alazzam, Taghreed Abdellatif Elian Alazzam
1
Altahrawi, Mujahed Hani Ali
1
Angulo-Ruiz, Fernando
1
Arnett, Dennis B.
1
Brem, Alexander
1
Chang, Yu
1
Choi, Seong-jin
1
Ciunova-Shuleska, Anita
1
Cui, Annie Peng
1
Donthu, Naveen
1
Du, Mingfei
1
Faroque, Anisur Rahman
1
Fatmawati, Indah
1
Ghauri, Pervez N.
1
Govind, Rahul
1
Han, Shenghao
1
Hsu, Liwu
1
Jahanshahi, Asghar Afshar
1
Jerisat, Rula Ratib Mezed
1
Jiang, Yanxin
1
Kashmiri, Saim
1
Nawaser, Khaled
1
Ngo, Liem Viet
1
Nicol, Cameron Duncan
1
Nuryakin
1
O'Cass, Aron
1
Osakwe, Christian Nedu
1
Palamidovska-Sterjadovska, Nikolina
1
Park, Byung Il
1
Prior, Diego
1
Rahman, Mahabubur
1
Rialp Criado, Josep
1
Sakka, Georgia
1
Shabbir, Rizwan
1
Siahtiri, Vida
1
Siriyota, Kumpanat
1
Tommalieh, Amal Fadel Ali
1
Wenbin, Sun
1
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Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of the Academy of Marketing Science
2
International journal of business excellence : IJBEX
1
International journal of electronic customer relationship management : IJECRM
1
International journal of innovation management
1
Journal of business economics and management
1
Journal of business ethics : JOBE
1
Journal of business research : JBR
1
Journal of strategic marketing
1
Management international review : MIR ; journal of international business
1
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ECONIS (ZBW)
13
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1
Protectionism and its impact on MNC subsidiaries' performance
Ghauri, Pervez N.
;
Xiao, Simon Shufeng
;
Park, Byung Il
; …
- In:
Management international review : MIR ; journal of …
63
(
2023
)
5
,
pp. 731-757
Persistent link: https://www.econbiz.de/10014514307
Saved in:
2
The moderating role of market orientation with relation to e-marketing,
marketing
capability
, learning capability, innovation capability and organisational performance
Altahrawi, Mujahed Hani Ali
;
Jerisat, Rula Ratib Mezed
; …
- In:
International journal of business excellence : IJBEX
31
(
2023
)
1
,
pp. 90-112
Persistent link: https://www.econbiz.de/10014389057
Saved in:
3
The impact of negative customer engagement on market-based assets and financial performance
Rahman, Mahabubur
;
Faroque, Anisur Rahman
;
Sakka, Georgia
; …
- In:
Journal of business research : JBR
138
(
2022
),
pp. 422-435
Persistent link: https://www.econbiz.de/10013197867
Saved in:
4
The mediating effect of
marketing
capability
in the relationship between CRM on business performance in Indonesia and Thailand service industry
Fatmawati, Indah
;
Nuryakin
;
Siriyota, Kumpanat
- In:
International journal of electronic customer …
13
(
2021
)
2
,
pp. 99-116
Persistent link: https://www.econbiz.de/10012939786
Saved in:
5
Linking big data analytical intelligence to customer relationship management performance
Zhang, Chubing
;
Wang, Xinchun
;
Cui, Annie Peng
;
Han, …
- In:
Industrial marketing management : the international …
91
(
2020
),
pp. 483-494
Persistent link: https://www.econbiz.de/10012422312
Saved in:
6
The effects of customer capital on customer response speed and innovativeness : the mediating role of
marketing
capability
Jahanshahi, Asghar Afshar
;
Nawaser, Khaled
;
Brem, Alexander
- In:
International journal of innovation management
23
(
2019
)
6
,
pp. 1950058-1-25
Persistent link: https://www.econbiz.de/10012098635
Saved in:
7
Reexamining corporate social responsibility and shareholder value : the inverted-U-shaped relationship and the moderation of
marketing
capability
Wenbin, Sun
;
Yao, Shanji
;
Govind, Rahul
- In:
Journal of business ethics : JOBE
160
(
2019
)
4
,
pp. 1001-1017
Persistent link: https://www.econbiz.de/10012145426
Saved in:
8
Enhancing firm performance : the role of brand orientation in business-to-business marketing
Chang, Yu
;
Wang, Xinchun
;
Arnett, Dennis B.
- In:
Industrial marketing management : the international …
72
(
2018
),
pp. 17-25
Persistent link: https://www.econbiz.de/10011887278
Saved in:
9
Birds of a feather : intra-industry spillover of the Target customer data breach and the shielding role of IT, marketing, and CSR
Kashmiri, Saim
;
Nicol, Cameron Duncan
;
Hsu, Liwu
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
2
,
pp. 208-228
Persistent link: https://www.econbiz.de/10011658057
Saved in:
10
Complementary impact of capabilities and brand orientation on SMBs performance
Ciunova-Shuleska, Anita
;
Osakwe, Christian Nedu
; …
- In:
Journal of business economics and management
17
(
2016
)
6
,
pp. 1270-1285
Persistent link: https://www.econbiz.de/10011626134
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