Wait, Marius; Lekhuleni, Nonsikelelo - In: Cogent business & management 7 (2020) 1, pp. 1-15
Loyalty programmes are not a neglected research topic. Much of this research is in the context of developed economies … and within the product/service domains of marketing, and has not included loyalty programmes for fuel purchases. The … purpose of this study was to determine the factors that contribute to effective loyalty programmes at fuel retailers in an …