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~subject:"Relationship marketing"
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Search: subject:"Unfairness"
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Relationship marketing
Gerechtigkeit
22
Justice
22
Unfairness
19
Consumer behaviour
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17
Preismanagement
12
Pricing strategy
12
unfairness
8
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Verhalten in Organisationen
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perceived unfairness
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Bang, Nguyen
3
Barnes, Donald C.
1
Chen, Cheng-Hao Steve
1
Chen, Cheng-hao Steve
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Chen, Junsong
1
Cuestas, Pedro J.
1
Gouthier, Matthias
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Han, Sung Ho
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Iacobucci, Dawn
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Information technology and management
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of service theory and practice : JSTP
1
The journal of services marketing
1
The service industries journal
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ECONIS (ZBW)
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1
The dark side of good reputation and loyalty in online retailing : when trust leads to retaliation through price
unfairness
Riquelme, Isabel P.
;
Román, Sergio
;
Cuestas, Pedro J.
; …
- In:
Journal of interactive marketing : a quarterly …
47
(
2019
),
pp. 35-52
Persistent link: https://www.econbiz.de/10012060911
Saved in:
2
Observing delightful experiences of other customers : the double-edged sword of jealousy and joy
Ludwig, Nadine L.
;
Barnes, Donald C.
;
Gouthier, Matthias
- In:
Journal of service theory and practice : JSTP
27
(
2017
)
1
,
pp. 145-163
Persistent link: https://www.econbiz.de/10011602729
Saved in:
3
Electronic CRM and perceptions of
unfairness
Yu, Xiaoyu
;
Bang, Nguyen
;
Han, Sung Ho
;
Chen, Cheng-Hao …
- In:
Information technology and management
16
(
2015
)
4
,
pp. 351-362
Persistent link: https://www.econbiz.de/10011398874
Saved in:
4
Non-targeted customers in individualistic versus collectivistic cultures
Bang, Nguyen
;
Chen, Junsong
;
Chen, Cheng-hao Steve
;
Yu, …
- In:
The service industries journal
34
(
2014
)
15
,
pp. 1199-1218
Persistent link: https://www.econbiz.de/10010492129
Saved in:
5
It's just not fair : exploring the effects of firm customization on
unfairness
perceptions, trust and loyalty
Bang, Nguyen
;
Klaus, Philipp
;
Simkin, Lyndon
- In:
The journal of services marketing
28
(
2014
)
6
,
pp. 484-497
Persistent link: https://www.econbiz.de/10010434595
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