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~subject:"Relationship marketing"
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Search: subject:"User Generated Content"
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Subject
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Relationship marketing
Social Web
300
Social web
300
user-generated content
238
Internet marketing
150
Online-Marketing
148
Viral marketing
142
Virales Marketing
142
User-generated content
135
Consumer behaviour
132
Konsumentenverhalten
132
Customer integration
82
Kundenintegration
82
Brand image
57
Markenimage
57
social media
57
Brand management
53
Markenführung
53
Online retailing
42
Online-Handel
42
Tourism
40
Beziehungsmarketing
38
Social media
38
Tourismus
37
Web 2.0 technologies
36
Web 2.0-Technologien
36
user generated content
35
Content Management
33
Content management
33
Data Mining
33
Data mining
33
Electronic Commerce
33
E-commerce
32
Holiday behaviour
32
Urlaubsverhalten
32
User Generated Content
30
Internet
27
Soziales Netzwerk
27
Tourism marketing
27
Tourismusmarketing
27
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Online availability
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Undetermined
27
Free
3
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Article
34
Book / Working Paper
4
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Article in journal
34
Aufsatz in Zeitschrift
34
Hochschulschrift
2
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2
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1
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1
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1
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Language
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English
38
Author
All
Arnhold, Ulrike
2
Bilro, Ricardo Godinho
2
Loureiro, Sandra Maria Correia
2
Adomavicius, Gediminas
1
Ahuja, Vandana
1
Al-Dwairi, Radwan Moh'd
1
Aloini, Davide
1
Areni, Charles Scott
1
Arumugam, Prakash V.
1
Arya, Vikas
1
Back, Andrea
1
Becker, Jörg
1
Berezina, Katerina
1
Betzing, Jan Hendrik
1
Bilgihan, Anil
1
Brady, Michael K.
1
Braun, Marc
1
Calder, Bobby J.
1
Canhoto, Ana Isabel Domingos
1
Caruana, Albert
1
Cassar, Mario
1
Cheng, Ya-Yun
1
Cobanoglu, Cihan
1
Cova, Bernard
1
Devaraj, Sarv
1
Eijkeren, Anouk van
1
Elsharnouby, Tamer H.
1
Farzana Quoquab
1
Ferreira, Caitlin
1
Fischbach, Sarah
1
Geissinger, Andrea
1
Giebelhausen, Michael D.
1
Gruettner, Arne
1
Guerreiro, João Pedro Silva Martins
1
Guerrero, Veronica
1
Harb, Yousra
1
Hartmans, Susanna
1
Hauser, John R.
1
Hu, Feng
1
Ichikohji, Takeyasu
1
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Published in...
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International journal of contemporary hospitality management
2
Journal of hospitality marketing & management
2
Journal of promotion management : innovations in planning and applied research
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
The journal of product & brand management
2
Asia-Pacific journal of business administration
1
Cogent business & management
1
European journal of international management : EJIM
1
European journal of marketing : EJM
1
Gabler research / Innovatives Markenmanagement
1
IEEE transactions on engineering management : EM
1
Information systems research : ISR
1
International journal of business environment : IJBE
1
International journal of business information systems : IJBIS
1
International journal of consumer studies
1
International journal of electronic business
1
Journal of business & entrepreneurship : JBE
1
Journal of business research : JBR
1
Journal of electronic commerce research : JECR
1
Journal of fashion marketing and management
1
Journal of internet commerce
1
Journal of management information systems : JMIS
1
Journal of marketing management : MM
1
Journal of media business studies
1
Journal of retailing and consumer services
1
Journal of the Academy of Marketing Science
1
Scandinavian journal of hospitality and tourism
1
Schriftenreihe Schwerpunkt Marketing
1
SpringerLink / Bücher
1
The journal of brand management : an international journal
1
The journal of services marketing
1
Tourism and hospitality research : THR
1
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ECONIS (ZBW)
38
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1
How many likes are good enough? : an evaluation of social media performance
Ferreira, Caitlin
;
Robertson, Jeandri
;
Reyneke, Mignon
- In:
Journal of internet commerce
21
(
2022
)
3
,
pp. 341-363
Persistent link: https://www.econbiz.de/10013352910
Saved in:
2
What makes customers more engaged on social media? : an investigation of customers' responses to brand-generated content on Twitter
Sharief, Omar
;
Elsharnouby, Tamer H.
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 49-76
Persistent link: https://www.econbiz.de/10014447584
Saved in:
3
New insights into hotel customer's revisiting intentions, based on big data
Marandi, Aliakbar
;
Tasavori, Misagh
;
Najmi, Manoochehr
- In:
International journal of contemporary hospitality management
36
(
2024
)
1
,
pp. 292-311
Persistent link: https://www.econbiz.de/10014483426
Saved in:
4
Social media communication with intensified pandemic fears : evaluating the relative impact of user- and firm-generated content on brand loyalty
Lee Heng Wei
;
Ong, Chuan Huat
;
Arumugam, Prakash V.
- In:
Asia-Pacific journal of business administration
15
(
2023
)
2
,
pp. 161-187
Persistent link: https://www.econbiz.de/10014313701
Saved in:
5
Transparency management of content creators on social media : motivation, tenure, and status
Lee, S. S.
;
Shin, Jieun
;
Won, Jungyun
- In:
Journal of media business studies
20
(
2023
)
3
,
pp. 264-283
Persistent link: https://www.econbiz.de/10014319846
Saved in:
6
Intention to adopt
user
generated
content
on virtual travel communities : exploring the mediating role of attitude
Zaidi, Neha
;
Khan, Mohammed Naved
;
Ahuja, Vandana
- In:
Tourism and hospitality research : THR
23
(
2023
)
3
,
pp. 285-297
Persistent link: https://www.econbiz.de/10014312436
Saved in:
7
Customer encounter satisfaction and narrative force : an investigation of
user-generated
content
on TripAdvisor
Cassar, Mario
;
Konietzny, Jirka
;
Caruana, Albert
- In:
Scandinavian journal of hospitality and tourism
23
(
2023
)
1
,
pp. 51-72
Persistent link: https://www.econbiz.de/10014291580
Saved in:
8
Like it or not! : brand communication on social networking sites triggers consumer-based brand equity
Arya, Vikas
;
Paul, Justin
;
Sethi, Deepa
- In:
International journal of consumer studies
46
(
2022
)
4
,
pp. 1381-1398
Persistent link: https://www.econbiz.de/10013328299
Saved in:
9
Automated text analyses of YouTube comments as field experiments for assessing consumer sentiment towards products and brands
Areni, Charles Scott
- In:
The journal of product & brand management
31
(
2022
)
5
,
pp. 702-717
Persistent link: https://www.econbiz.de/10013407487
Saved in:
10
Using hotel reviews to assess hotel frontline employees' roles and performances
Hu, Feng
;
Trivedi, Rohit
;
Teichert, Thorsten
- In:
International journal of contemporary hospitality management
34
(
2022
)
5
,
pp. 1796-1822
Persistent link: https://www.econbiz.de/10013412103
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