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~subject:"Relationship marketing"
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Relationship marketing
Online-Marketing
56
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55
e-marketing
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36
Electronic Commerce
36
Marketing management
34
Marketingmanagement
34
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29
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22
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electronic marketing
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market orientation
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Masengu, Reason
2
Pelser, Theuns
2
Prinsloo, JJ
2
Aboalganam, Khalid M.
1
Alam, Mohammad Zulfeequar
1
Awad, Hussain A. H.
1
Bateman, Patrick J.
1
Callaghan, Michael
1
Chalikias, Miltiadis
1
Chang, Candice
1
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1
Drosos, Dimitris
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Geng, Wei-Wei
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1
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1
Hamilton, Caroline Anne
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African journal of business and economic research : AJBER
1
European business review : EBR ; the official journal of the International Management Centres, Europe
1
International journal of business information systems : IJBIS
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of entrepreneurial venturing : IJEV
1
Journal for international business and entrepreneurship development
1
Journal of China marketing
1
Journal of business economics and management
1
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
1
Journal of international business and economics : JIBE
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Journal of strategic marketing
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Management : journal of contemporary management issues
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1
Critical success factors in
e-marketing
adoption and implementation among the fast-moving consumer goods retailers in Zimbabwe
Masengu, Reason
;
Prinsloo, JJ
;
Pelser, Theuns
- In:
Management : journal of contemporary management issues
26
(
2021
)
2
,
pp. 159-177
Persistent link: https://www.econbiz.de/10013502490
Saved in:
2
Drivers of
e-marketing
orientation for entrepreneurs and the self-employed in Jordan : the moderating role of perceived continuity of COVID-19 using the SEM approach
Hadi, Wa'el
;
Nawafleh, Sahem
- In:
International journal of entrepreneurial venturing : IJEV
15
(
2023
)
2
,
pp. 164-183
Persistent link: https://www.econbiz.de/10014310803
Saved in:
3
The impact of
e-marketing
and marketing orientation on firm performance with moderating role of social media usage
Awad, Hussain A. H.
;
Aboalganam, Khalid M.
- In:
International journal of business information systems : …
42
(
2023
)
3/4
,
pp. 542-566
Persistent link: https://www.econbiz.de/10014287188
Saved in:
4
Customer perceptions and adoption of
e-marketing
in Zimbabwe
Masengu, Reason
;
Prinsloo, JJ
;
Pelser, Theuns
- In:
African journal of business and economic research : AJBER
17
(
2022
)
1
,
pp. 257-301
Persistent link: https://www.econbiz.de/10014249090
Saved in:
5
Investigating B-to-B social media implementation :
E-Marketing
Orientation and Media Richness Perspective
Liao, Ying Kai
;
Chang, Candice
;
Giang Nu To Truong
- In:
Journal of electronic commerce in organizations : the …
18
(
2020
)
1
,
pp. 18-35
Persistent link: https://www.econbiz.de/10012182749
Saved in:
6
How do alternative strategic orientations influence social media performance?
Valos, Michael J.
;
Mavondo, Felix T.
;
Nyadzayo, …
- In:
Journal of strategic marketing
27
(
2019
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10012202440
Saved in:
7
E-commerce and e-customer satisfaction during the economic crisis
Skordoulis, Michalis
;
Kaskouta, Ioanna
;
Chalikias, Miltiadis
- In:
Journal for international business and entrepreneurship …
11
(
2018
)
1
,
pp. 15-29
Persistent link: https://www.econbiz.de/10011879255
Saved in:
8
Marketing strategies for the promotion of e-commerce in Saudi Arabia
Alam, Mohammad Zulfeequar
- In:
Journal of international business and economics : JIBE
17
(
2017
)
1
,
pp. 109-120
Persistent link: https://www.econbiz.de/10011689055
Saved in:
9
Managing quality and customer trust in the e-retailing servicescape
Bateman, Patrick J.
;
Ulusoy, Emre
;
Keillor, Bruce D.
- In:
International journal of electronic marketing and …
8
(
2017
)
3
,
pp. 232-257
Persistent link: https://www.econbiz.de/10011849094
Saved in:
10
Complementary impact of capabilities and brand orientation on SMBs performance
Ciunova-Shuleska, Anita
;
Osakwe, Christian Nedu
; …
- In:
Journal of business economics and management
17
(
2016
)
6
,
pp. 1270-1285
Persistent link: https://www.econbiz.de/10011626134
Saved in:
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