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~subject:"Relationship marketing"
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Search: subject_exact:"Trade marketing"
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Relationship marketing
Lieferantenmanagement
17,292
Supplier relationship management
17,292
Lieferkette
5,149
Supply chain
5,149
Theorie
3,120
Theory
3,119
Beziehungsmarketing
2,150
Deutschland
1,683
Germany
1,667
Business network
1,546
Unternehmensnetzwerk
1,546
Business-to-business marketing
1,456
B-to-B-Marketing
1,453
Unternehmenskooperation
1,309
Inter-firm cooperation
1,262
Electronic Commerce
1,199
E-commerce
1,192
Beschaffung
1,105
Procurement
1,083
Automotive industry
920
Kfz-Industrie
920
USA
897
United States
895
Innovation
830
Outsourcing
827
Vertrauen
774
Confidence
770
Supplier evaluation
746
Lieferantenbewertung
745
Value creation
734
Betriebliche Wertschöpfung
733
Industrie
720
Manufacturing industries
715
Innovationsmanagement
685
Innovation management
680
KMU
658
SME
658
Einzelhandel
605
Retail trade
599
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194
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1,645
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Handbuch
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1,728
German
423
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Svensson, Göran
22
Bruhn, Manfred
16
Homburg, Christian
16
Ahlert, Dieter
11
Kleinaltenkamp, Michael
11
Naudé, Peter
10
Mostert, Pierre
9
Eggert, Andreas
8
Ivens, Björn Sven
8
La Rocca, Antonella
8
Mysen, Tore
8
Scheer, Lisa K.
8
Stock-Homburg, Ruth
8
Casidy, Riza
7
Friend, Scott B.
7
Gil Saura, Irene
7
Grönroos, Christian
7
Helmke, Stefan
7
Keränen, Joona
7
Palmatier, Robert W.
7
Aykol, Bilge
6
Folse, Judith Anne Garretson
6
Henneberg, Stephan
6
Hennig-Thurau, Thorsten
6
Jacob, Frank
6
Mangus, Stephanie M.
6
Mpinganjira, Mercy
6
Nyadzayo, Munyaradzi W.
6
Paulssen, Marcel
6
Reinartz, Werner J.
6
Sheth, Jagdish N.
6
Snehota, Ivan
6
Swoboda, Bernhard
6
Thaichon, Park
6
Ulaga, Wolfgang
6
Wang, Yonggui
6
Andersen, Poul Houman
5
Edvardsson, Bo
5
Gligor, David M.
5
Guo, Chiquan
5
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Fördergesellschaft Marketing an der Universität Augsburg
3
Bundesvereinigung Logistik
2
AMACOM
1
Cranfield School of Management
1
Deutsche Gesellschaft für Logistik
1
Deutscher Industrie- und Handelskammertag
1
Deutscher Logistik-Kongress <17, 2000, Berlin>
1
Deutscher Logistik-Kongress <18, 2001, Berlin>
1
Deutscher Universitäts-Verlag GmbH
1
ESCP-EAP European School of Management
1
Erich-Schmidt-Verlag <Berlin>
1
IGI Global
1
INSEAD
1
Kassel University Press GmbH
1
Organisation for Economic Co-operation and Development
1
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
1
Shaker Verlag
1
Springer Fachmedien Wiesbaden
1
Svenska Handelshögskolan <Helsinki>
1
SwissICT, Schweizerischer Verband der Informations- und Kommunikationstechnologie
1
Universität Bamberg <1979-1988>
1
Universität Rostock
1
Universität St. Gallen
1
Universität St. Gallen / Institut für Marketing und Handel
1
Wirtschaftsjunioren Hamburg
1
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Industrial marketing management : the international journal for industrial and high-tech firms
213
The journal of business & industrial marketing
110
Journal of business research : JBR
83
Journal of business-to-business marketing
39
Journal of the Academy of Marketing Science
25
Journal of marketing
21
Journal of strategic marketing
21
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
20
The journal of services marketing
19
SpringerLink / Bücher
17
Gabler Edition Wissenschaft
16
International journal of production economics
14
Journal of retailing and consumer services
14
Springer eBook Collection / Business and Economics
14
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
13
The service industries journal
13
Journal of personal selling & sales management
11
Service business
11
Services marketing quarterly
10
International journal of procurement management
9
Marketing intelligence & planning
9
Neue betriebswirtschaftliche Forschung : Nbf
9
Journal of marketing channels : ... distribution systems, strategy, and management
8
Journal of purchasing and supply management
8
Journal of service research : JSR
8
Marketing theory
8
The international journal of bank marketing : IJBM
8
The international journal of logistics management
8
European journal of marketing : EJM
7
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
7
Interaktionen im Dienstleistungsbereich
7
International journal of hospitality management
7
International journal of project management : the journal of The International Project Management Association
7
Jahrbuch der Absatz- und Verbrauchsforschung
7
Basler Schriften zum Marketing
6
Die Betriebswirtschaft : DBW
6
Handbook of relationship marketing
6
International business review : the official journal of the European International Business Academy
6
Journal of business market management : jbm
6
Journal of customer behaviour
6
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Source
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ECONIS (ZBW)
2,147
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1
B2B service sales on a digital multi-sided platform : transformation from value chains to value networks
Heikinheimo, Minna
;
Hautamäki, Pia
;
Julkunen, Saara
; …
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 26-39
Persistent link: https://www.econbiz.de/10014456183
Saved in:
2
Customizing customization in a 3D printing-enabled hybrid manufacturing supply chain
Li, Wei
;
Sun, Hui
;
Tong, Meng
;
Mustafee, Navonil
;
Koh, Lenny
- In:
International journal of production economics
268
(
2024
),
pp. 1-24
Persistent link: https://www.econbiz.de/10014460568
Saved in:
3
Fintech failure : examining B2B and B2C solutions for two-sided platform adoption
Kankanhalli, Shreya
;
Anderson, Stephen J.
;
Iacovone, …
-
2024
Persistent link: https://www.econbiz.de/10014505981
Saved in:
4
How to generate economic satisfaction in B2B contexts? : the role of value co-creation and relationship quality
Berenguer Contrí, Gloria
;
Gil Saura, Irene
; …
- In:
Journal of industrial and business economics
51
(
2024
)
1
,
pp. 189-209
Persistent link: https://www.econbiz.de/10014512487
Saved in:
5
Building SMEs performance through relationship quality : the role of supply chain flexibility
Cyfert, Szymon
;
Szumowski, Witold
;
Glabiszewski, Waldemar
- In:
LogForum : elektroniczne czasopismo naukowe z dziedziny …
20
(
2024
)
1
,
pp. 73-82
Persistent link: https://www.econbiz.de/10014520014
Saved in:
6
The role of services in creating brand loyalty for B2B manufacturers
Raddats, Chris
;
Roper, Stuart
;
Ashman, Rachel
- In:
Journal of business research : JBR
174
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014549097
Saved in:
7
Social media marketing assimilation in B2B firms : an integrative framework of antecedents and consequences
Maduku, Daniel K.
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 27-42
Persistent link: https://www.econbiz.de/10014555706
Saved in:
8
Understanding B2B customer journeys for complex digital services : the case of cloud computing
Terpoorten, Claas
;
Klein, Jan F.
;
Merfeld, Katrin
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 178-192
Persistent link: https://www.econbiz.de/10014555749
Saved in:
9
Video-based sales interaction in cross-cultural B2B relationships : potential (un)desired consequences
Koponen, Jonna
;
Metsola, Jaakko
;
Salin, Lotta
; …
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 238-251
Persistent link: https://www.econbiz.de/10014555774
Saved in:
10
Augmented and virtual reality in managing B2B customer experiences
Wieland, Désirée A. C.
;
Ivens, Björn Sven
;
Kutschma, …
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 193-205
Persistent link: https://www.econbiz.de/10014555788
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