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~subject:"Retail trade"
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Search: subject_exact:"Brand equity"
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Retail trade
Markenimage
688
Brand image
679
Brand management
651
Markenführung
646
Brand equity
590
Consumer behaviour
437
Konsumentenverhalten
436
brand equity
385
Markenwert
354
Brand
250
Markenartikel
238
Beziehungsmarketing
182
Relationship marketing
181
Brand Equity
104
Social Web
92
Social web
92
Online-Marketing
86
Internet marketing
85
Markenpolitik
75
Marketingmanagement
75
Marketing management
70
Customer satisfaction
66
Deutschland
65
Kundenzufriedenheit
64
Germany
59
Marketing
52
Corporate Social Responsibility
47
Messung
46
Corporate social responsibility
45
Store brand
45
Handelsmarke
44
Theorie
44
Theory
44
Brand loyalty
43
Dienstleistungsqualität
42
Measurement
42
Service quality
42
Einzelhandel
39
Advertising effects
38
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Undetermined
27
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6
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37
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2
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36
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36
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1
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1
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English
39
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Lévy Mangin, Jean-Pierre
5
Calvo-Porral, Cristina
4
Gil Saura, Irene
4
Anselmsson, Johan
2
Berenguer Contrí, Gloria
2
Fuentes-Blasco, María
2
Moliner-Velázquez, Beatriz
2
Sánchez-García, Javier
2
Abril Barrie, Carmen
1
Baldi, Francesco
1
Bondesson, Niklas
1
Breugelmans, Els
1
Burt, Steven
1
Butt, Muhammad Mohsin
1
Callarisa-Fiol, Luis
1
Calvo Porral, Cristina
1
Choi, Laee
1
Choudhary, Ashish
1
Cleeren, Kathleen
1
Colamatteo, Annarita
1
Cuesta Valiño, Pedro
1
Cuong Hung Pham
1
Dawar, Sunny
1
Dwivedi, Abhishek
1
Fiol, Luis Callarisa
1
Gallart-Camahort, Valentin
1
Gallart-Camahort, Valentín
1
Germann, Frank
1
Giovannini, Renato
1
Gutiérrez Rodríguez, Pablo
1
Hess, Ronald L. <Jr.>
1
Hiram Ting
1
Huddleston, Patricia
1
Ishii, Ryuta
1
Joseph-Mathews, Sacha
1
Juanatey-Boga, Oscar
1
Kassim, Ahmad Sabri
1
Katsikeas, Constantine S.
1
Katuuk, Neltje F.
1
Khong Kok Wei
1
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Springer Fachmedien Wiesbaden
1
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The journal of brand management : an international journal
3
Investigaciones europeas de Dirección y Economía de la Empresa : IEDEE
2
Journal of retailing and consumer services
2
Marketing i menedžment innovacij : m&mi
2
The international review of retail, distribution and consumer research
2
The journal of product & brand management
2
Annales Universitatis Mariae Curie-Skłodowska / H
1
Asian Academy of Management journal : AAMJ
1
Australasian marketing journal
1
Economic research
1
European journal of management and business economics : EJM&BE
1
European journal of marketing : EJM
1
Handel und Internationales Marketing / Retailing and International Marketing
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of business excellence : IJBEX
1
International journal of business innovation and research : IJBIR
1
International journal of consumer studies
1
International journal of intelligent enterprise
1
International journal of retail & distribution management
1
Journal of Asian finance, economics and business : JAFEB
1
Journal of food products marketing
1
Journal of governance and regulation : international scientific journal
1
Journal of marketing
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
Journal of retailing
1
Marketing accountability for marketing and non-marketing outcomes
1
Research
1
Review of marketing science
1
The journal of services marketing
1
The service industries journal
1
Vietnam's socio-economic development : a social science review
1
Vision : the journal of business perspective
1
Working paper / National Bureau of Economic Research, Inc.
1
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ECONIS (ZBW)
39
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1
Impact of brand association on brand equity in organised retail sector
Choudhary, Ashish
;
Dawar, Sunny
;
Panwar, Savita
- In:
Marketing i menedžment innovacij : m&mi
14
(
2023
)
3
,
pp. 1-8
Persistent link: https://www.econbiz.de/10014375427
Saved in:
2
The impact of customer engagement on retailer's brand equity components
Gallart-Camahort, Valentin
;
Callarisa-Fiol, Luis
; …
- In:
Marketing i menedžment innovacij : m&mi
(
2021
)
3
,
pp. 127-138
Persistent link: https://www.econbiz.de/10013162659
Saved in:
3
An integrated model of retail brand equity : the role of consumer shopping experience and shopping value
Zhang, Chi
;
Vorhies, Douglas W.
;
Zhou, Wenkai
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 398-413
Persistent link: https://www.econbiz.de/10014372592
Saved in:
4
Influence of the internet on retailer's perceived quality in the generation of retailer's brand equity
Gallart-Camahort, Valentín
;
Fiol, Luis Callarisa
; …
- In:
Vision : the journal of business perspective
27
(
2023
)
1
,
pp. 33-47
Persistent link: https://www.econbiz.de/10014229698
Saved in:
5
Factors determining brand equity for retail stores : a market segmentation approach
Pham Hung Cuong
- In:
Journal of Asian finance, economics and business : JAFEB
7
(
2020
)
10
,
pp. 843-854
Persistent link: https://www.econbiz.de/10012671493
Saved in:
6
Role of advertising and promotional strategies in shaping consumer brand attitude regarding consumer durable retailers in Vietnam
Cuong Hung Pham
- In:
International journal of intelligent enterprise
9
(
2022
)
2
,
pp. 258-273
Persistent link: https://www.econbiz.de/10013256158
Saved in:
7
Does brand equity matter in small retailers' horizontal strategic alliances?
Kim, Changju
;
Ishii, Ryuta
;
Park, Jin Yong
- In:
Industrial marketing management : the international …
103
(
2022
),
pp. 227-237
Persistent link: https://www.econbiz.de/10013255678
Saved in:
8
Analyzing the effects of private-label supplier disclosure on retailer image
Pérez-Santamaría, Samanta
;
Martos-Partal, Mercedes
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012648978
Saved in:
9
Do retailers get blamed when manufacturer brands fail? : measurement of multiloci attributions and spillover effects
Germann, Frank
;
Hess, Ronald L. <Jr.>
;
Meloy, Margaret G.
- In:
Marketing accountability for marketing and …
,
(pp. 111-128)
.
2021
Persistent link: https://www.econbiz.de/10012653923
Saved in:
10
Interrelationships among retail customer-based brand-equity dimensions : a study from Indonesia
Siringoringo, Hotniar
;
Katuuk, Neltje F.
- In:
International journal of business excellence : IJBEX
25
(
2021
)
1
,
pp. 56-74
Persistent link: https://www.econbiz.de/10012669046
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