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~subject:"Südafrika"
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Südafrika
South Africa
8
Advertising
6
Ethnic group
5
Ethnische Gruppe
5
Marketing
4
Advertising effects
3
Consumer behavior
3
Werbewirkung
3
Consumer-to-Consumer Interaction
2
Contact hypothesis
2
Cross-cultural relations
2
Cultural compatibility
2
Customer satisfaction
2
Dienstleistungsqualität
2
Diversity
2
Ethnic discrimination
2
Ethnic marketing
2
Ethnische Diskriminierung
2
Food habits
2
Intergroup anxiety
2
Interkulturelle Beziehungen
2
Kundenzufriedenheit
2
Multicultural society
2
Multikulturelle Gesellschaft
2
Nutrition
2
Psychological aspects
2
Publicité
2
Race
2
Service quality
2
Werbung
2
anger
2
immigrants
2
service encounter failure
2
violence
2
Advertising effectiveness
1
Aesthetics
1
Afrique du Sud
1
Aliments
1
Austauschtheorie
1
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English
3
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Grier, Sonya A.
3
Johnson, Guillaume D.
3
Elliott, Roger M.
1
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Journal of advertising : official publication of the American Academy of Advertising
1
Journal of business research : JBR
1
Journal of global marketing
1
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ECONIS (ZBW)
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1
Understanding the influence of cross-cultural consumer-to-consumer interaction on consumer service satisfaction
Johnson, Guillaume D.
;
Grier, Sonya A.
- In:
Journal of business research : JBR
66
(
2013
)
3
,
pp. 306-313
Persistent link: https://www.econbiz.de/10009720306
Saved in:
2
"What about the intended consequences?" : examining the effects of race-stereotyped portrayals on advertising effectiveness
Johnson, Guillaume D.
;
Grier, Sonya A.
- In:
Journal of advertising : official publication of the …
41
(
2012
)
3
,
pp. 91-106
Persistent link: https://www.econbiz.de/10009738525
Saved in:
3
Conceptualizing multicultural advertising effects in the "New" South Africa
Johnson, Guillaume D.
;
Elliott, Roger M.
;
Grier, Sonya A.
- In:
Journal of global marketing
23
(
2010
)
3
,
pp. 189-207
Persistent link: https://www.econbiz.de/10008652534
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