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~subject:"Sales promotion"
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Sales promotion
Deutschland
23
Germany
20
Consumer behaviour
14
Konsumentenverhalten
14
Theorie
13
Theory
13
Verkaufsförderung
13
Führungskräfte
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10
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8
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8
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8
Prinzipal-Agent-Theorie
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Anreiz
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Brand management
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Preismanagement
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Pricing strategy
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Relationship marketing
7
Schätzung
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6
Incentives
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Konsumgütermarketing
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Brand
5
Consumer goods marketing
5
Einzelhandel
5
Event-Marketing
5
Markenartikel
5
Preisdifferenzierung
5
Retail trade
5
Sonderangebot
5
Event marketing
4
Handelsmarke
4
Special offers
4
Store brand
4
Advertising effects
3
Conjoint analysis
3
Conjoint-Analyse
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Food retailing
3
Gambling
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German
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Gedenk, Karen
13
Ailawadi, Kusum L.
5
Neslin, Scott A.
5
Blöbaum, Tjorven
1
Breugelmans, Els
1
Deleersnyder, Barbara
1
Foubert, Bram
1
Keller, Wiebke
1
Knaf, Magdalena
1
Langer, Tobias
1
Lutzky, Christian
1
Ma, Yu
1
Mahler, Uta Sabine
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Rolef, Charlotte
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Retailing in the 21st century : current and future trends
2
A reader in marketing communications
1
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
1
Handbuch Marktforschung : Methoden, Anwendungen, Praxisbeispiele
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of marketing
1
Journal of marketing research : JMR
1
Journal of retailing
1
Marketing : journal of research and management
1
Quantitative Marketingforschung in Deutschland : Festschrift für Klaus Peter Kaas zum 65. Geburtstag
1
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
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ECONIS (ZBW)
13
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1
Essays on theme and premium promotions
Blöbaum, Tjorven
-
2020
Persistent link: https://www.econbiz.de/10012435676
Saved in:
2
Price promotions and popular events
Keller, Wiebke
;
Deleersnyder, Barbara
;
Gedenk, Karen
- In:
Journal of marketing
83
(
2019
)
1
,
pp. 73-88
Persistent link: https://www.econbiz.de/10012175834
Saved in:
3
Something free or something off? : a comparative study of the purchase effects of premiums and price cuts
Foubert, Bram
;
Breugelmans, Els
;
Gedenk, Karen
;
Rolef, …
- In:
Journal of retailing
94
(
2018
)
1
,
pp. 5-20
Persistent link: https://www.econbiz.de/10011833422
Saved in:
4
Consumer response to uncertain promotions : an empirical analysis of conditional rebates
Ailawadi, Kusum L.
;
Gedenk, Karen
;
Langer, Tobias
;
Ma, Yu
; …
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
1
,
pp. 94-106
Persistent link: https://www.econbiz.de/10010370699
Saved in:
5
Sales promotion
Gedenk, Karen
;
Neslin, Scott A.
;
Ailawadi, Kusum L.
- In:
Retailing in the 21st century : current and future trends
,
(pp. 393-407)
.
2010
Persistent link: https://www.econbiz.de/10003938774
Saved in:
6
Verkaufsförderung
Gedenk, Karen
- In:
Handbuch Kommunikation : Grundlagen, innovative …
,
(pp. 267-283)
.
2009
Persistent link: https://www.econbiz.de/10003766063
Saved in:
7
Erfolgsmessung bei Verkaufsförderungsaktionen
Gedenk, Karen
- In:
Handbuch Marktforschung : Methoden, Anwendungen, …
,
(pp. 1125-1145)
.
2008
Persistent link: https://www.econbiz.de/10003573383
Saved in:
8
Decomposition of the sales impact of promotion-induced stockpiling
Ailawadi, Kusum L.
;
Gedenk, Karen
;
Lutzky, Christian
; …
- In:
Journal of marketing research : JMR
44
(
2007
)
3
,
pp. 450-467
Persistent link: https://www.econbiz.de/10003547859
Saved in:
9
Sales promotion
Gedenk, Karen
;
Neslin, Scott A.
;
Ailawadi, Kusum L.
- In:
Retailing in the 21st century : current and future trends
,
(pp. 345-359)
.
2006
Persistent link: https://www.econbiz.de/10003146748
Saved in:
10
Die Wirkung von Multi-Item-Promotions auf Markenwahl und Kaufmenge
Gedenk, Karen
;
Mahler, Uta Sabine
- In:
Quantitative Marketingforschung in Deutschland : …
,
(pp. 15-32)
.
2005
Persistent link: https://www.econbiz.de/10003289137
Saved in:
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