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~subject:"Sales promotion"
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Search: person:"Malshe, Avinash"
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Sales promotion
Marketing
12
USA
12
United States
12
Salespeople
9
Selling
9
Verkauf
9
Verkaufspersonal
9
Verkaufsförderung
7
Beziehungsmarketing
5
Marketing management
5
Marketingmanagement
5
Perception
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Relationship marketing
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Saudi Arabia
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Saudi-Arabien
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Wahrnehmung
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Customer value
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Kundenwert
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Qualitative Methode
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Qualitative method
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Sales-marketing interface
4
Ethics
3
Grounded Theory
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Grounded theory
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Interface management
3
Lieferantenmanagement
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Managers
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Schnittstellenmanagement
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Supplier relationship management
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qualitative
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B-to-B-Marketing
2
Belgium
2
Betriebliche Wertschöpfung
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Business-to-business marketing
2
Confidence
2
Customer integration
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Emerging economies
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Ethik
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English
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Malshe, Avinash
7
Johnson, Jeff S.
2
Khatib, Jamal A. al-
2
Al-Habib, Mohammed
1
Biemans, Wim G.
1
Ezzi, Shaza
1
Sohi, Ravipreet S.
1
Viio, Paul
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Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of business research : JBR
2
Journal of the Academy of Marketing Science
1
The journal of business & industrial marketing
1
The journal of personal selling & sales management : JPSSM
1
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ECONIS (ZBW)
7
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1
The sales-marketing interface : a systematic literature review and directions for future research
Biemans, Wim G.
;
Malshe, Avinash
;
Johnson, Jeff S.
- In:
Industrial marketing management : the international …
102
(
2022
),
pp. 324-337
Persistent link: https://www.econbiz.de/10013259090
Saved in:
2
Understanding the sales-marketing interface dysfunction experience in business-to-business firms : a matter of perspective
Malshe, Avinash
;
Johnson, Jeff S.
;
Viio, Paul
- In:
Industrial marketing management : the international …
63
(
2017
),
pp. 145-157
Persistent link: https://www.econbiz.de/10011730144
Saved in:
3
A repertoire of marketers' trust-building strategies within the sales-marketing interface
Malshe, Avinash
;
Khatib, Jamal A. al-
- In:
The journal of personal selling & sales management : JPSSM
37
(
2017
)
3
,
pp. 213-227
Persistent link: https://www.econbiz.de/10011753788
Saved in:
4
Exploration of sales-marketing interface nuances in Saudi Arabia
Malshe, Avinash
;
Khatib, Jamal A. al-
;
Al-Habib, Mohammed
; …
- In:
Journal of business research : JBR
65
(
2012
)
8
,
pp. 1119-1125
Persistent link: https://www.econbiz.de/10009562082
Saved in:
5
An exploration of key connections within sales-marketing interface
Malshe, Avinash
- In:
The journal of business & industrial marketing
26
(
2011
)
1
,
pp. 45-57
Persistent link: https://www.econbiz.de/10009007646
Saved in:
6
How is marketers' credibility construed within the sales-marketing interface?
Malshe, Avinash
- In:
Journal of business research : JBR
63
(
2010
)
1
,
pp. 13-19
Persistent link: https://www.econbiz.de/10003909480
Saved in:
7
What makes strategy making across the sales-marketing interface more succesful?
Malshe, Avinash
;
Sohi, Ravipreet S.
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
4
,
pp. 400-421
Persistent link: https://www.econbiz.de/10003926570
Saved in:
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