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~subject:"Schwellenländer"
~type_genre:"Aufsatz im Buch"
~type_genre:"Bibliografie"
~type_genre:"Guidebook"
~type_genre:"No longer published / No longer aquired"
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Search: subject_exact:"Internationale Werbung"
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Schwellenländer
International marketing
844
Internationales Marketing
844
Marketingmanagement
105
Marketing management
103
Globalisierung
101
Globalization
100
Multinationales Unternehmen
99
Transnational corporation
98
Welt
89
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89
Deutschland
82
Germany
81
Brand management
79
Markenführung
79
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74
Theory
74
KMU
63
SME
63
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61
Konsumentenverhalten
61
USA
56
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56
International market entry
55
Internationaler Markteintritt
55
Cultural identity
44
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44
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36
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33
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33
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31
Marktforschung
31
Brand
28
Markenartikel
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Export
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24
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24
Emerging economies
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Relationship marketing
24
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Aufsatz im Buch
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No longer published / No longer aquired
Article in journal
138
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138
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22
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4
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24
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Aulakh, Preet S.
2
Craig, C. S.
2
Douglas, Susan P.
2
Ali, M. Yunus
1
Appiah-Adu, Kwaku
1
Arora, Soma
1
Borini, Felipe Mendes
1
Boudlaie, Hasan
1
Cerne, Annette
1
Chittoor, Raveendra
1
Dixit, Ashutosh
1
Dworski, Lucas
1
Elg, Ulf
1
Fawzy, Lara
1
Garg, Shivani
1
Ghauri, Pervez N.
1
Grigoriou, Nicholas
1
Gudorf, Pascal
1
Gupta, Devashish Das
1
Gupta, Suraksha
1
Jansson, Hans
1
Javalgi, Rajshekhar G.
1
Keating, Brendan M.
1
Kenarroodi, Mohammad Hosein
1
Kotabe, Masaaki
1
Lazzarini, Sérgio Giovanetti
1
Mesquita, Luiz F.
1
Pires, Debora Atala
1
Rajagopal
1
Rocha, Thelma Valéria
1
Rossetto, Dennys Eduardo
1
Schaffmeister, Niklas
1
Shamsi, Sabihe
1
Shamsuddoha, A. K.
1
Sharma, Kavita
1
Singh, Nitish
1
Singh, Satyendra
1
Teegen, Hildy
1
Thomas, Andrew R.
1
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International marketing in the fast changing world
2
New world marketing
2
Research handbook on export marketing
2
Business practices in emerging and re-emerging markets
1
Business, society and politics : multinationals in emerging markets
1
Dexterity in global business : a cross-dimensional analysis
1
Emerging markets from a multidisciplinary perspective : challenges, opportunities and research agenda
1
Entrepreneurship in international marketing
1
Glocal marketing : think globally and act locally
1
Going global: implementing international business operations
1
Handbook of business practices and growth in emerging markets
1
Handbook of research in international marketing
1
Innovation and change in Japanese management
1
International entrepreneurship in emerging markets : contexts, behaviours, and successful entry
1
International marketing ; Vol. VI
1
Management for Professionals
1
New frontiers in entrepreneurship : recognizing, seizing, and executing opportunities
1
The Routledge companion to contemporary brand management
1
The SAGE handbook of international marketing
1
The past, present and future of international business & management
1
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ECONIS (ZBW)
24
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1
International entrepreneurial marketing drivers in emerging economies : an individual-level analysis
Boudlaie, Hasan
;
Kenarroodi, Mohammad Hosein
;
Shamsi, Sabihe
- In:
International entrepreneurship in emerging markets : …
,
(pp. 29-57)
.
2022
Persistent link: https://www.econbiz.de/10014313525
Saved in:
2
Hyper-localizing e-commerce strategy : an emerging market perspective
Singh, Nitish
;
Keating, Brendan M.
- In:
Emerging markets from a multidisciplinary perspective : …
,
(pp. 89-94)
.
2018
Persistent link: https://www.econbiz.de/10011825143
Saved in:
3
Branding in the emerging markets
Gupta, Suraksha
;
Garg, Shivani
;
Sharma, Kavita
- In:
The Routledge companion to contemporary brand management
,
(pp. 366-377)
.
2016
Persistent link: https://www.econbiz.de/10011515421
Saved in:
4
International marketing in multinational company subsidiaries in emerging markets : a multidimensional approach
Pires, Debora Atala
;
Rocha, Thelma Valéria
;
Borini, …
- In:
International marketing in the fast changing world
,
(pp. 157-177)
.
2015
Persistent link: https://www.econbiz.de/10011416179
Saved in:
5
The moderating roles of organizational learning and strategic flexibility on marketing strategic change and business performance : evidence from firms in Thailand
Thoumrungroje, Amonrat
- In:
International marketing in the fast changing world
,
(pp. 179-198)
.
2015
Persistent link: https://www.econbiz.de/10011416218
Saved in:
6
Institutional forces and firms' positioning in China and Brazil
Elg, Ulf
;
Ghauri, Pervez N.
- In:
Entrepreneurship in international marketing
,
(pp. 239-266)
.
2015
Persistent link: https://www.econbiz.de/10010493027
Saved in:
7
Brand building and marketing in key emerging markets : a practitioner's guide to successful brand growth in China, India, Russia and Brazil
Schaffmeister, Niklas
-
2015
Persistent link: https://www.econbiz.de/10014010561
Saved in:
8
Global competitiveness and cannibalization threats in the marketplace : a state-of-the-art study
Rajagopal
- In:
Dexterity in global business : a cross-dimensional analysis
,
(pp. 117-143)
.
2014
Persistent link: https://www.econbiz.de/10010359873
Saved in:
9
Impact of export promotion programs on SME export performance : empirical evidence from an emerging nation
Ali, M. Yunus
;
Shamsuddoha, A. K.
- In:
Research handbook on export marketing
,
(pp. 12-44)
.
2014
Persistent link: https://www.econbiz.de/10010472832
Saved in:
10
A capacity-building framework for the internationalization of firms from emerging economies
Arora, Soma
- In:
Research handbook on export marketing
,
(pp. 231-245)
.
2014
Persistent link: https://www.econbiz.de/10010473490
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