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~subject:"Social Marketing"
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Social Marketing
Alkoholkonsum
2,212
Alcohol consumption
2,199
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497
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497
USA
427
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400
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283
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283
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262
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239
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Fry, Marie-Louise
4
Kubacki, Krzysztof
4
Rundle-Thiele, Sharyn
4
Drennan, Judy
3
Previte, Josephine
3
Russell-Bennett, Rebekah
3
Siemieniako, Dariusz
2
Atkin, Joann L.
1
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1
Beerli-Palacio, Asunción
1
Bengry-Howell, Andrew
1
Biglan, Anthony
1
Brannon, Laura A.
1
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1
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1
Buyucek, Nuray
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Cherrier, Hélène
1
Cismaru, Magdalena
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Gallage, H. P. Samanthika
1
Gallopel-Morvan, Karine
1
Galván Sánchez, Inmaculada
1
Gordon, Ross
1
Griffin, Christine
1
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Journal of business research : JBR
5
Journal of nonprofit & public sector marketing
4
International journal of nonprofit and voluntary sector marketing
3
Journal of marketing management : MM
3
Health marketing quarterly
2
Social marketing for public health : global trends and success stories
2
The SAGE handbook of social marketing
2
Bridging the gap between advertising academia and practice
1
European journal of marketing : EJM
1
International journal of advertising : the review of marketing communications
1
International journal of consumer studies
1
International review on public and non-profit marketing
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of consumer behaviour : an international research review
1
Journal of marketing communications
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of promotion management : JPM
1
Journal of promotion management : innovations in planning and applied research
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Journal of social marketing : JSOCM
1
Qualitative market research : an international journal
1
Socio-economic planning sciences : the international journal of public sector decision-making
1
Stakeholder involvement in social marketing : challenges and approaches to engagement
1
Transformative consumer research for personal and collective well-being
1
Young consumers : insight and ideas for responsible marketers
1
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1
Effect of alcohol ad content regulations on young people : a multi-method study
Diouf, Jacques François
;
Lacoste-Badie, Sophie
; …
- In:
Journal of social marketing : JSOCM
13
(
2023
)
2
,
pp. 323-339
Persistent link: https://www.econbiz.de/10014311936
Saved in:
2
MOSA : addressing alcohol issues in Slovenia through an upstream multiple stakeholder approach
Kamin, Tanja
;
Roškar, Maja
- In:
Stakeholder involvement in social marketing : …
,
(pp. 55-71)
.
2021
Persistent link: https://www.econbiz.de/10012419440
Saved in:
3
Lethal versus reproductive disease appeals in preventive health advertising : the moderating effect of life history strategy
Ivanov, Lachezar
;
Eisend, Martin
;
Diehl, Sandra
;
Wang, …
- In:
International journal of advertising : the review of …
40
(
2021
)
4
,
pp. 657-681
Persistent link: https://www.econbiz.de/10012586689
Saved in:
4
Promoting social change : assessing how twitter was used to reduce drunk driving behaviours over New Year's Eve
Shaw, Alan
- In:
Journal of promotion management : innovations in …
27
(
2021
)
3
,
pp. 441-463
Persistent link: https://www.econbiz.de/10012440346
Saved in:
5
Using pre-commitment to reduce alcohol consumption : lessons from a quasi-experiment in Thailand
Nopphol Witvorapong
;
Somtip Watanapongvanich
- In:
Socio-economic planning sciences : the international …
70
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012242357
Saved in:
6
Adopting and sustaining responsible drinking : reconciling selves amidst conflicting messages
Gallage, H. P. Samanthika
;
Heath, Teresa
;
Tynan, Caroline
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
17/18
,
pp. 1635-1657
Persistent link: https://www.econbiz.de/10012424264
Saved in:
7
On moral self-licensing, ethical personality, and nudging : three essays in experimental economics
Engel, Jeroen Jannis
-
2020
Persistent link: https://www.econbiz.de/10012310027
Saved in:
8
Promoting public health or underlying business interests? : the effectiveness (or ineffectiveness) of responsible drinking social causes by the alcohol industry versus non-profits
Kim, Yeonsoo
;
Park, Sun-Young
- In:
Journal of promotion management : JPM
24
(
2018
)
6
,
pp. 774-797
Persistent link: https://www.econbiz.de/10011979235
Saved in:
9
The effects of message framing and reference points of public service announcements on bystander intervention in college students' binge-drinking
Li, Kang
;
Rifon, Nora
- In:
Bridging the gap between advertising academia and practice
,
(pp. 215-229)
.
2017
Persistent link: https://www.econbiz.de/10011540379
Saved in:
10
A hierarchy-of-effects approach to designing a social marketing game
Russell-Bennett, Rebekah
;
Leo, Cheryl
;
Rundle-Thiele, Sharyn
- In:
Journal of nonprofit & public sector marketing
28
(
2016
)
2
,
pp. 105-128
Persistent link: https://www.econbiz.de/10011514766
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