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Social Web
Mode
2,574
Fashion
2,508
Konsumentenverhalten
1,175
Consumer behaviour
1,174
Bekleidungsindustrie
1,043
Clothing industry
1,020
Textilhandel
1,014
Textile distribution
1,008
Brand management
425
Markenführung
423
Luxury goods
352
Luxusgüter
352
Lieferkette
267
Supply chain
267
Einzelhandel
248
Clothing
240
Retail trade
240
Bekleidung
230
Sustainability
223
Nachhaltigkeit
206
Social web
203
Online-Handel
197
Online retailing
196
Brand image
192
Markenimage
192
Beziehungsmarketing
181
Relationship marketing
180
Deutschland
174
Germany
168
Internet marketing
162
Online-Marketing
162
fashion
159
Brand
150
Markenartikel
147
Corporate Social Responsibility
142
Corporate social responsibility
141
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196
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7
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Ozuem, Wilson
8
Ranfagni, Silvia
6
Ko, Eunju
4
Kim, Kyung Hoon
3
Ahrens, Gesa
2
Bazaki, Eirini
2
Boardman, Rosy
2
Bonilla Quijada, María del Rocío
2
Camiciottoli, Belinda Crawford
2
Clarke, Phaedra
2
Del Olmo Arriaga, Josep Lluis
2
Dressler, Matthias
2
Faraoni, Monica
2
Fiore, Ann Marie
2
Fuxman, Leonora
2
Grigoriou, Nicholas
2
Hack-Polay, Dieu
2
Harju, Anu A.
2
Ishaq, Muhammad Ishtiaq
2
Laurell, Christofer
2
Lee, Dokyun
2
Lee, Jung Eun
2
Liu, Xiao
2
Madsen, Dag Øivind
2
Mahmoud, Ali B.
2
Martinez, Luis F.
2
Misopoulos, Fotios
2
Mohr, Iris
2
Naeem, Muhammad
2
Pareek, Ashish
2
Rishi, Bikramjit
2
Sandström, Christian
2
Slåtten, Kåre
2
Srinivasan, Kannan
2
Tak, Preeti
2
Tzavara, Dionisia
2
Vänskä, Annamari
2
Wanick, Vanissa
2
Willis, Michelle
2
Wolny, Julia
2
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IT4Fashion <6., 2016, Florenz>
1
Springer International Publishing
1
Published in...
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Journal of fashion marketing and management
21
Journal of retailing and consumer services
15
Journal of business research : JBR
10
Journal of global fashion marketing : JGfM
9
Young consumers : insight and ideas for responsible marketers
5
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
4
The journal of brand management : an international journal
4
Cogent business & management
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of promotion management : innovations in planning and applied research
3
Qualitative market research : an international journal
3
Reinventing Fashion Retailing : Digitalising, Gamifying, Entrepreneuring
3
The art of digital marketing for fashion and luxury brands : market spaces and marketplaces
3
The journal of product & brand management
3
Business models and ICT technologies for the fashion supply chain : proceedings of IT4Fashion 2016
2
Electronic commerce research
2
European journal of international management : EJIM
2
European journal of marketing : EJM
2
Fashion Marketing in Emerging Economies Volume I : Brand, Consumer and Sustainability Perspectives
2
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
2
International journal of advertising : the review of marketing communications
2
International journal of internet marketing and advertising : IJIMA
2
International journal of management practice : IJMP
2
Journal of Islamic marketing
2
Journal of advertising research
2
Journal of consumer behaviour
2
Journal of marketing communications
2
Journal of marketing management : MM
2
Promoting organizational performance through 5G and agile marketing
2
Sustainable Luxury : An International Perspective
2
Technological forecasting & social change : an international journal
2
Annals in social responsibility : ASR
1
Boston University Questrom School of Business Research Paper
1
CSR und Social Media : unternehmerische Verantwortung in sozialen Medien wirkungsvoll vermitteln
1
Consumer information systems and relationship management : design, implementation, and use
1
Corporate governance : international journal of business in society
1
Corporate social responsibility and environmental management
1
Dialogmarketing-Perspektiven 2011/2012 : Tagungsband ; 6. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
1
Digital and social media marketing : a results-driven approach
1
Electronic markets : EM ; the international journal of electronic commerce and business media
1
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ECONIS (ZBW)
203
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41
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203
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41
How do fast-
fashion
copycats affect the popularity of premium brands? : evidence from social media
Shi, Zijun
;
Liu, Xiao
;
Lee, Dokyun
;
Srinivasan, Kannan
- In:
Journal of marketing research
60
(
2023
)
6
,
pp. 1027-1051
Persistent link: https://www.econbiz.de/10014427257
Saved in:
42
Fashion
and the metaverse : clarifying the domain and establishing a research agenda
Park, Hyejune
;
Lim, Rachel Esther
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014363978
Saved in:
43
Building value co-creation with social media marketing, brand trust, and brand loyalty
Sohaib, Muhammad
;
Han, Heesup
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014364678
Saved in:
44
Social media insights for non-luxury
fashion
SMEs in emerging markets : evidence from young consumers
Senanu, Bright
;
Anning-Dorson, Thomas
;
Tackie, Nii Nookwei
- In:
Journal of fashion marketing and management
27
(
2023
)
6
,
pp. 965-987
Persistent link: https://www.econbiz.de/10014430532
Saved in:
45
The impact of social media evolution on practitioner-stakeholder relationships in brand management
Cooper, Tony
;
Stavros, Constantino
;
Dobele, Angela R.
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1173-1190
Persistent link: https://www.econbiz.de/10014485559
Saved in:
46
Social media user behavior analysis applied to the
fashion
and apparel industry in the big data era
Xue, Zhebin
;
Li, Qing
;
Zeng, Xianyi
- In:
Journal of retailing and consumer services
72
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014253527
Saved in:
47
Effect of brand prominence on
fashion
advertising images on Instagram : a computational analysis
Yoo, Jinyoung Jinnie
;
Choi, Sungchul
;
Song, Hayeon
- In:
International journal of advertising : the review of …
42
(
2023
)
2
,
pp. 384-407
Persistent link: https://www.econbiz.de/10014234107
Saved in:
48
Disrupting the
fashion
retail journey : social media and GenZ's
fashion
consumption
Siregar, Yuri
;
Kent, Anthony
;
Peirson-Smith, Anne
; …
- In:
International journal of retail and distribution management
51
(
2023
)
7
,
pp. 862-875
Persistent link: https://www.econbiz.de/10014315174
Saved in:
49
Modelling drivers and outcomes of
fashion
and apparel social media brand communities engagement
Munjal, Priyanka
;
Shanker, Ravi
;
Gupta, Ashish
; …
- In:
International journal of management practice : IJMP
16
(
2023
)
1
,
pp. 59-88
Persistent link: https://www.econbiz.de/10014315777
Saved in:
50
Social media marketing and the world of
fashion
: identification of determinants for building consumer brand relationship and shaping consumer brand perception
Singhal, Virtika
;
Ahuja, Vandana
- In:
International journal of management practice : IJMP
16
(
2023
)
2
,
pp. 186-211
Persistent link: https://www.econbiz.de/10014315855
Saved in:
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