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Social Web
Mode
2,574
Fashion
2,508
Konsumentenverhalten
1,175
Consumer behaviour
1,174
Bekleidungsindustrie
1,043
Clothing industry
1,020
Textilhandel
1,014
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1,008
Brand management
425
Markenführung
423
Luxury goods
352
Luxusgüter
352
Lieferkette
267
Supply chain
267
Einzelhandel
248
Clothing
240
Retail trade
240
Bekleidung
230
Sustainability
223
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206
Social web
203
Online-Handel
197
Online retailing
196
Brand image
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Markenimage
192
Beziehungsmarketing
181
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180
Deutschland
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168
Internet marketing
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fashion
159
Brand
150
Markenartikel
147
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Ozuem, Wilson
8
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4
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3
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2
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2
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2
Bonilla Quijada, María del Rocío
2
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2
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2
Del Olmo Arriaga, Josep Lluis
2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
Tak, Preeti
2
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2
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2
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2
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2
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IT4Fashion <6., 2016, Florenz>
1
Springer International Publishing
1
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Journal of fashion marketing and management
21
Journal of retailing and consumer services
15
Journal of business research : JBR
10
Journal of global fashion marketing : JGfM
9
Young consumers : insight and ideas for responsible marketers
5
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
4
The journal of brand management : an international journal
4
Cogent business & management
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of promotion management : innovations in planning and applied research
3
Qualitative market research : an international journal
3
Reinventing Fashion Retailing : Digitalising, Gamifying, Entrepreneuring
3
The art of digital marketing for fashion and luxury brands : market spaces and marketplaces
3
The journal of product & brand management
3
Business models and ICT technologies for the fashion supply chain : proceedings of IT4Fashion 2016
2
Electronic commerce research
2
European journal of international management : EJIM
2
European journal of marketing : EJM
2
Fashion Marketing in Emerging Economies Volume I : Brand, Consumer and Sustainability Perspectives
2
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
2
International journal of advertising : the review of marketing communications
2
International journal of internet marketing and advertising : IJIMA
2
International journal of management practice : IJMP
2
Journal of Islamic marketing
2
Journal of advertising research
2
Journal of consumer behaviour
2
Journal of marketing communications
2
Journal of marketing management : MM
2
Promoting organizational performance through 5G and agile marketing
2
Sustainable Luxury : An International Perspective
2
Technological forecasting & social change : an international journal
2
Annals in social responsibility : ASR
1
Boston University Questrom School of Business Research Paper
1
CSR und Social Media : unternehmerische Verantwortung in sozialen Medien wirkungsvoll vermitteln
1
Consumer information systems and relationship management : design, implementation, and use
1
Corporate governance : international journal of business in society
1
Corporate social responsibility and environmental management
1
Dialogmarketing-Perspektiven 2011/2012 : Tagungsband ; 6. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
1
Digital and social media marketing : a results-driven approach
1
Electronic markets : EM ; the international journal of electronic commerce and business media
1
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ECONIS (ZBW)
203
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51
Factors influencing buying behavior of Lebanese consumers towards
fashion
brands during economic crisis : a qualitative study
El Hajjar, Samer
- In:
Journal of retailing and consumer services
71
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014261153
Saved in:
52
Demand learning through social media exposure in the luxury
fashion
industry : see now buy now versus see now buy later
Shen, Bin
;
Xu, Xiaoyan
;
Yuan, Quan
- In:
IEEE transactions on engineering management : EM
70
(
2023
)
4
,
pp. 1295-1311
Persistent link: https://www.econbiz.de/10014304228
Saved in:
53
Extending the theory of reasoned action to understand fast
fashion
by younger consumers
Minh T. H. Le
- In:
International journal of electronic customer …
14
(
2023
)
1
,
pp. 20-41
Persistent link: https://www.econbiz.de/10014309495
Saved in:
54
Is it worth investing in an online
fashion
pop-up store?
Roozen, Irene T. M.
;
Raedts, Mariet
;
Schwolle, Muriel
- In:
Journal of global fashion marketing : JGfM
14
(
2023
)
3
,
pp. 279-293
Persistent link: https://www.econbiz.de/10014291563
Saved in:
55
"Seeing is experiencing" : impact of showcasing
fashion
merchandise on digital platforms
Rajagopal
;
Rajagopal, Ananya
- In:
Qualitative market research : an international journal
26
(
2023
)
3
,
pp. 214-231
Persistent link: https://www.econbiz.de/10014292083
Saved in:
56
Analysing the factors influencing customer engagement and value co-creation during COVID-19 pandemic : the case of online modest
fashion
SMEs in Egypt
AbdelAziz, Kesmat
;
Nor Hasliza Saad
;
Thurasamy Ramayah
- In:
Journal of Islamic marketing
14
(
2023
)
1
,
pp. 146-173
Persistent link: https://www.econbiz.de/10013536376
Saved in:
57
The use of Augmented Reality to enhance consumer experience : the case of Kohl's Snapchat Virtual Closet and Sephora Virtual Artist
Wanick, Vanissa
;
Stallwood, James
;
Bazaki, Eirini
- In:
Reinventing Fashion Retailing : Digitalising, …
,
(pp. 55-71)
.
2023
Persistent link: https://www.econbiz.de/10013542108
Saved in:
58
Social media influencer promoted sustainable
fashion
: effects of sponsorship and benefit association
Kapoor, Payal S.
;
Tagore, Abhinav
;
Dua, Sahil
- In:
Journal of promotion management : innovations in …
29
(
2023
)
4
,
pp. 461-490
Persistent link: https://www.econbiz.de/10013550368
Saved in:
59
Fashion
analytics in Africa and Middle East : strategies, tools, and insights for
fashion
brands
Griffin, Coy
- In:
Fashion Marketing in Emerging Economies Volume II : …
,
(pp. 241-268)
.
2023
Persistent link: https://www.econbiz.de/10013543400
Saved in:
60
The effect of consumer motivations on purchase intention of online
fashion
: sharing platform
Won, Jessica
;
Kim, Bo-Young
- In:
Journal of Asian finance, economics and business : JAFEB
7
(
2020
)
6
,
pp. 197-207
Persistent link: https://www.econbiz.de/10012667869
Saved in:
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